Social Media for Social Good
@DavidWells
Augment Relationships
Increased Contextual Awareness
The Social Graph
Mass Collaboration
•Wikipedia
•Crowdsourcing
•FlashMobs
•Ushahidi
Mass Collaboration
• Chile Earthquake• Haiti Earthquake• Snowmageddon
Mustaches for a cause
Since its inception in 2004 Movember has raised over
$27 million globally
Peer to Peer philanthropy
Allows users the ability to go online to a marketplace and choose the amount, gift, and where they’d like to give.
Aggregated Giving
Darius Goes West
Social Power
What can you do?
Donate Some Time.
Action Items
•Nonprofit SEO
•Enable your supporters
•Clean your house
•Find like orgs
•Share Share and Share some more
•Create Content that brings people back stage
Resources
• Beth Kanter.org
• Katya's Non-Profit Marketing Blog
• Frogloop
• Kivi's Nonprofit Communications Blog
• NTEN: The Nonprofit Technology Network
• John Haydon’s Blog
• Social Brite
• Socialize Your Cause
@DavidWells
SocializeYourCause.org
Want to Join the Socialize Your Cause Movement?
We are always looking for socially savvy marketers that want to make a difference.
How will you change the World?
O’REILLY
O’REILLY
O’REILLY
O’REILLY
Social media Strategy
•Defining Goals
•Listening
•Tactics
•Engagement
•Measuring
•Tweaking
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