Download - Social Media for Nonprofit Volunteer Recruitment

#GiveBack13 @alizasherman AlizaSherman.com Aliza Sherman ! !

Effective use of Social Media For Volunteer Program Support

Focus:

Aliza Sherman! @alizasherman ! AlizaSherman.com ! #GiveBack13!

Give Back 2013 Project #GiveBack13


Look for bonus info at the end of this presentation.

How does social media work?


Interconnected


How can you use social media to support your volunteer program?


Communicate

Connect

Build Community

It’s Social AND Mobile

It’s Human and Emotional

Social media isn’t about technology. It’s about people. - @alizasherman

2012 Social Network Benchmark Report


Nonprofits are using social networks to… 1. Expand their base. 2. Engage members. 3. Grow fundraising.

So you want volunteers?

Use Visuals

Eye-catching images

Human faces

In the moment

Behind the scenes

Calls to Action

Clear.

Succinct.

Easy.

Repeated.

Thank Volunteers

Recognize Volunteers

Ask for Volunteers

Show volunteers

Why images are so important…

Why being clear is so important…

Tell us more…

But what does it mean?

We know what this means…

Who are you trying to reach and what are you trying to get them to do?

1. Start with your goals

Achievable goals

o  Build your brand o  Increase awareness o  Inform, educate, inspire o  Attract attention o  Amplify messages o  Stimulate actions

2. Find your tribe

The right people

o  People you know o  People they know o  Interested in the issues o  The right age o  The right place o  The right time

3. Map out your process

Things to consider

o  Who is responsible? o  What tools should you use? o  How often can you engage? o  What should you automate? o  What will you say /show? o  How will you measure?

How will you measure and determine success?

Your Social Media Toolkit

o  Position = Messaging Map o  Plan = Social Media Calendar o  Listen = Monitoring o  Engage = Social Networks o  Assess = Measurement

Pick the tools that work well for you and that get you closer to the people you want to reach and serve.�-- @alizasherman

o [email protected] o @alizasherman o alizasherman.com

Aliza Sherman

Bonus!

Social Media Posting

Facebook!

Twitter!

Tumblr!

YouTube!

Flickr!

Google+

Pinterest!

Instagram!

Blog!

At Least 1x Daily

At Least Several Times a Day

At Least Weekly

At Least Monthly

Check your dashboard several Bmes a day.

Post more on your main channels. Example: If Tumblr is your main channel, increase posBng frequency.

LinkedIn

Social Media Activities

Facebook! Twitter! Tumblr!YouTube! Flickr!Google+ Pinterest! Instagram!Blog!

PosBng Growing

Listening Sharing

Engaging Min. Bme spent daily = 1-‐2 hours

15 min 15 min+

30 min 30 min

30 min+

High Priority Daily AcBviBes

Social Media Integration

Facebook!

Twitter!

Tumblr!

Google+

Pinterest!

Blog!

Can also autopost or stream to a widget or app… This Channel

Facebook! Twitter!

Twitter! Blog!

Blog! Facebook!

Facebook! Twitter!

Google+

In some cases, you have to use a 3rd party app or plug-‐in to connecBon two channels.

Check out IFTTT to connect two different channels for autopost.

Example: Post Instagram photos to your Facebook Page or tweet Delicious bookmarks.

Social Media Integration

Tumblr!

YouTube!

Flickr!

Instagram!

This Channel

Blog!

Facebook! Twitter!

Can also autopost or stream to a widget or app…

Tumblr! Blog!

Facebook! Twitter! Tumblr!

Facebook! Twitter!

Facebook! Twitter! Orkut

Flickr! Foursquare!

In some cases, you have to use a 3rd party app or plug-‐in to connecBon two channels.