Carol Morgan, MIRM, CAPS, CSP
Mitch Levinson, MBA, MIRM, CAPS, CGP and CSP
Online FactsHow People Spend Their Time Online
Social Networking: 22%
Searches: 21%
Reading Content: 20%
Emails/Communication: 19%
Multi-Media Sites: 13%
Shopping: 5%
How Social Are You?
Today’s Social Landscape
What Happens Online?Here’s what happened EVERY 60 seconds online in 2013:
Thinking Beyond Facebook….
• Content• SEO• Photos• Opt-in List Building
Content Strategy is
The consistent delivery of interesting, compelling and relevant information.
Why do we need content strategy?
• Social media is every person’s desire to talk about and share something.
• What makes my brand:• Interesting• Compelling• Relevant
• SEO
Successful Content Can:
• Establish trust• Make you stand out• Drive social interaction• Power your pipeline• Create valuable
relationships• Educate prospects• Drive sales
Develop an Editorial Calendar
• Free templates available
• By month, by week
• Distribution options
• Post date• Responsibility
Who is your competition?
Create Your Audience
Staff
Influencers
Happy Customers
Prospects
Leading Your Followers:
• User-friendly, content-optimized, conversion-centric web site
• Via a landing page• 2x more likely to
convert
Landing Page:
Live Chat
Mobile Trends• Mobile coupons get 10 times the
redemption rate of traditional coupons
• 91% of all smart phone users have their phone within arm’s reach 24/7
• Mobile marketing will account for 15.2% of global online ad spend by 2016
• 9 out of 10 mobile searches lead to action, over half leading to purchase
• 61% of local searches on a mobile phone result in a phone call
Mobile Sites that Stand Out
• Easy Navigation & Search Function
• Simple Clean Design
• Social Media Links• Click to Call• User Friendly Forms• Plans, Photos and
Videos• Map & Customized
Directions• Link to View Full
Site
Google+
• Recent algorithm updates
• Importance of Authorship
• User-behavior changes
Google+
The Importance of Visual Content• Your brain process images 60,000 times faster than text. • Why?
– Cognitive– Emotional– Memorable
Visual Content Profile Assets
Why use Pinterest?
• A photo is worth 1,000 words: Share Photos & Videos of Homes, Amenities, Outdoor Living, Design Studio, Homeowners & Events
• Brand Awareness • Attract Prospective Buyers as Followers • Contests & Giveaways• Search Engine Optimization
Pinterest Branding Example
Pinterest Contest Example
• 128 participants/new boards created by pinners
• 209 new overall followers• 292 followed Pin-N-Win board• Increased engagement
Why use Houzz?
• Showcase your work• Share with those looking
for remodelers, architects, interior designers and home builders
• Free and immediately accessible
• Searchable• Connect with other
professionals
• Create Ideabooks to showcase the style, quality and variety of work offered:• Use keyword-rich descriptions• Use product tags • Share your photos on other
social sites• Articles, discussions, message
boards and chat: • Show your expertise • Answer questions thoroughly• Interact with consumers
How to use Houzz?
What is Instagram?• “Instagram is a fun and quirky
way to share your life with friends through a series of pictures.”
• 150 million users (Jan. 2014)• S&A Homes (@sahomebuilder)
– Launched August 2013– 42 followers in first 15
weeks– 101 following– Multiple likes per post– Posting two times per week
Why use Instagram?
• Visuals are impactful • Low-cost artistic
photography• Easy to use • Facebook integration• More than 67% of the top
brands worldwide use Instagram
What is Foursquare?
• 5 billion check ins & 45 million users
• 1.3 million business pages• Share your check ins• Get recommendations • Get deals• Offer specials
How to use Foursquare?
Set up your main office and offer specials.
Examples: • Free products• $$ in upgrades• % off or $$$ off• Free ice cream• Whatever you want. You decide
what’s best for your company.
Facebook Campaigns
Questions?
Marketing RELEVANCE
www.marketingrelevance.com
@mRELEVANCE
www.facebook.com/mrelevance
www.youtube.com/mrelevance
Mitch Levinson, MIRM, CAPS, CSP, CGP, MBA
847-259-7312
Carol Morgan, MIRM, CAPS, CSP
770-383-3360x20
[email protected] Thank You!
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