Think Dialogue
YoungTech @
social media: don’t think push/pull, think dialogue
social… media!w00t!
…dialogue with whom?
your community
…dialogue about what?
shared interest
Step 1. listen
listen…
listen…
Tri(or quadr)angulating Listening Data
Tri(or quadr)angulating Listening Data
Tri(or quadr)angulating Listening Data
Step 2. build community
participate…
participate…
participate…
participate…
participate…
participate…
participate…
participate…
share…
share…
connect…
connect…
play…
play…
help…
take it offline…
Step 3. profit
remember listening?
via Owyang's Web Strategy blog http://www.web-strategist.com/blog/2010/12/13/framework-the-social-media-roi-pyramid/
via Jive Software http://www.jivesoftware.com/resources/whitepapers/get-social-business-results
social… media!w00t!
thank you.
YoungTech @
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