Created by: Tanesha Russell, Adil Nadeem, and Mitesh Suchek

Social Media and the

Future of social

networking

What is Social Networking ?A social network is commonly described as

individuals in a society connecting over the internet. Friends and families are able to interact with one another Worldwide.

Past, Present, and Future of the Social Network

Past In recent years social media has become part of a mainstream culture and widespread in modern society.

Almost 30 years since people started using digital media for networking, socializing, entrainment and information gathering

Long distance communication began with the telephone, invented in the 1950’s.

As of 1971, the very first email had been designed.

Although Social Networking wasn’t around, there was still communication

1985-2002

People shared the experience of each others company discussing matters.

We had the company of family and friends.

Here provided is a video of Dr. Vinton G. Cerf and Vice President Chief of Internet Evangelist, discussing the history of Social Media.http://www.youtube.com/watch?v=oxySmrn-IwQ&feature=related

Types of Social networking!

The Present

Social InfluencesThe Most popular Apps!

THE KILLER ADDICTION!!

Facebook

February 2006• Founded by former Harvard University student,

Mark Zukerburg• Initially strictly for campus use only(Students).

September 2006• The network was then

available to all users• Over 47 million users

begin to use Facebook as a tool

• Used to Interact with friends and family, participate in games, and experience the total fun.

Navigating the Website….

Features• Applications• Status• Pokes• Tagging• The wall

Twitter

• Co-founders: Evan Williams, Jack Dorsey, Biz Stone

• Established 2006• Created to update celebrities and friends • Encourage feedback and daily thoughts • Used for Business Corporations and their

customers • Common Terminology; Follow Me on

Twitter”! • Frequently sent as SMS texting through cell

phones• Very similar to blogging

Twitter.com

MySpace

Purpose

• A website to create an account and commutate with friends and loved ones from any where in the world at any time.

• Posting of pictures, videos, tags, journals, etc. are used throughout the site

• Email, blogs, IM, forums, bulletins and groups

• View profiles and may be downloaded onto smart phones

Founder: Tom AndersonEstablished: 2003 In Los Angelos, California

YouTube

Founder: Chad Hurley, Steve Chen , & Jawed KarimEstablished: February 2005

• Very popular Video sharing network • Users must be 18 to view particular videos• Uploading and commenting are the primary use of the site• Users post talent online, some even land record deals or even just popularity

• http://itthing.com/5-people-who-got-famous-because-of-youtube• This link will display the top 5 people who got

famous over YouTube.

• Commenting will wheel in guidance, views, thoughts, etc.• Benefits those who are interested in others opinion to

further improve skills or even outlooks.• If uploaded video has been viewed over 5, 000 times,

YouTube will consider paying you!!• Reason: YouTube see’s that people are enjoying your

videos and want to view more of you and your talents• Teaching tool

Friendster

Founder: Eric EldonEstablished: March 2002

• Following up with old and new friends to chat

• Personalizing profile and adding music playlists

• Include: Photos, videos, groups, and blogs

Friendster has over 115 million registered users and over 61 million unique visitors a month globally.

Theinsider.com allows viewers to navigate the website and also connect with Facebook to add and share comments, thoughts, and friends

The Social Network has influenced numerous TV shows to increase and attract viewers

Television Influences

(The Insider, 2011)

Influence on Education

• Social media can be an excellent tool for engaging students in course content.

• Article: “ 6 ways social media is changing Education”o Use of Twitter and Facebook, o teaching staff are able to interact

with others an gain knowledge in different learning skills

o Lesson plans and new ideas of activities in the classroom

o Students will have a better understanding .

“A major way that children learn is

through social interactions” (Kevin,

February, 2011).

http://mindshift.kqed.org/2010/11/6-ways-social-media-is-changing-education/

Provided is an article where you can view more advantages with education:

(6 ways social media is changing Education, 2010)

• This makes group assignments and social media essential to the learning process.

• Social Media can keep children updated with their assignments and keep in contact with group members outside of school.

Here’s a video of social networking and the influence on Social media and their successes.http://www.youtube.com/watch?v=-55i5LIgL1Q

Cont’d

Amazon.com displays comments straight from Wikipedia of the most popular books sold.

Amazon

A local electronic website selling products to people around the world.

(Amazon, 2011)

Connecting with the net ..

The Clickable Icon automatically connects you to Facebook allowing others to share identities, contacts, etc.

Social networks …..

Marketing and Advertisements

“Social media has completely changed our work, and when executed well, it has positive implications for multiple divisions, from consumer insights to product development/innovation to marketing to corporate reputation” - Martin 2 Changes in Marketing

and Advertising Movements

• Establishment of Data Marketers learn that social

media engages customers• Audience needs

Discussions are monitored frequently of

brands, products, and over all core business functions

(Martin, 2011)

The Future of Social

Networking in 2020

• The web will allow users to develop a larger social life. It was successful for Internet trials( pre- internet days).

• Continue to implement new ideas to build societies through private broadcasts.

• Technology will evolve and where other can enjoy life at home

• Jobs and careers will use social networking as a tool to work in their homes

• Users will spend majority time online than in face to face.

o Which already is a issue today in society

In 20 Years…..

• Businesses are continuously reducing hierarchies, allowing  strangers to connect everyday .

• New markets will increase and expand on more upcoming social networks

Cont’d

Database Recognition

Some Ideas….

Holding a cell phone with camera face lens, people will be able to access public profiles displaying all social networks that the person may be involved in.

Acknowledging the fact that privacy is a major issue today, why not go beyond.

Invading someone personal life may turn out as a trend !

Goodbye Privacy!

Identity Issues

• The most Known Issue about the Social media is

IDENTITY ISSUE • Most of the social networking websites, forum and

chat rooms requires personal information before signing

• The information can be birth date, e-mail Id, contact details etc

• Anyone can get that information if privacy settings are not properly configured

• In future it will be even more dangerous consequence of social media

• a very common word for most people on Social networking websites

• People can access your personal information your liking or disliking, where you live and go, where you work

• Blogging and twits on social networking sites can create some serious problems for celebrities as well as for normal individual

• Addiction to these sites will not allow people to live private life in future

• The reason is people use to updates their status about where are they going or what are they thinking

Privacy issue

FACEBOOK claims to have more than 300 million users • While twitter has 6 millions unique and 55 millions

monthly users• So its not a shocking news that criminals view these

sites as a great venue for victim • President Barak Obama, Britney spears and other more

than 30 celebrities were victim whose Twitter accounts had been hacked and used to sent malicious massage

• Most of the celebrities uses social networking sites but sometimes they have to face some problems due to any comments made by them

• Many celebrities had tasted bitterness of social media, here is the story about Bollywood actress priety zinta

http://www.youtube.com/watch?v=_5oFpNB7Vmg

Cyber Crime

• Increased usage of social networking sites

allows to raise CYBER CRIME• You can find lots of Fake Ids on networking

sites• By these Ids users hide their original identity• Sometimes they are used for criminal activity• Here is the example of cyber crime• 33 years old Peter Chapman was jailed for life

for raping and murdering Ashleigh Hall,17 who met him on FACEBOOK

http://news.bbc.co.uk/2/hi/uk_news/8558664.stm

• Many users share clickable links on social networking sites

• It contains malwares or sometimes that malwares or fake software extracts our private details

http://www.youtube.com/watch?v=nO7QzM3BN74

• Some examples of malwares on these sites are ‘secrete detail about Michal Jackson’s death’, ‘I’m trapped in Paris, plz send me money’,

• ‘test ur IQ’,’tweet for money’

Divorces and social

Networking

According to research taken by The Telegraph, claims that one out of five divorce is being due to the FACEBOOK

http://www.telegraph.co.uk/technology/facebook/6857918/Facebook-fuelling-divorce-research-claims.html

• Teen can be exposed to harassment, bullying or sexual advances because of these sites are open to all

• Teenagers are spending more time on networking sites

The Effects on Teenagers

• Mostly for gossiping or watching videos rather than using for educational purpose

• Apart from these the research says that social networking sites are helpful to enhance Relationship skills in teenagers

Evolution in Egypt

Protests!!!

!!

The need for Social

Networking***!!

Rights and freedom!

• An Egypt’s embattled president, Hosni Mubarak gave up his position due to the power of social networking sites

• Therefore, Egypt revolution can also be called as a CYBER REVOLUTION or E-REVOLUTION

• Social networking sites such as FACEBOOK and Twitter served as critical tool to get rid the leader who ruled them for 30 years

• They were also praised by American president Barak Obama

http://www.computerworld.com/s/article/9209159/Social_networks_credited_with_role_in_toppling_Egypt_s_Mubarak

http://www.youtube.com/watch?v=xtoY_wh8ewU

Misleading or Dangerous Information on Social media

• Networking sites like YouTube shares some sensitive information

• Some examples, how to make explosives, how to hack FACEBOOK accounts, suicidal tricks etc which can be dangerous

• The ministry of defense of UK has launched campaign encouraging personal not to share sensitive information on social networking sites

• Major general John Larimer has said “we do not want to scare service personal, families, and veterans and we

certainly do not want them to stop using social media” http://www.bbc.co.uk/newsbeat/13776110

• After riots in china, authorities had blocked access of social networking sites in china

Internet Trafficking

• Nielsen, an advertising research company had done survey in ten countries

• The survey stated that average time spent by user on social networking sites increased drastically

• The figures grew from three hours in December 2008 to five and half hours in December 2009

• 50 percent mobile data usage in UK is accounted for FACEBOOK

• Data usage can be four times in 2012• According to Cisco data traffic will

be sixty six times from 2008 t0 2013

• Over the past couple years social • network’s popularity has grown greatly among teenagers

and students. • Social networking websites such as • myspace, facebook, and twitter allow • the teenagers to view their friends’ • profile page, pictures, and activities.• This social networking websites is

• This phenomenon is loved by many

• youth because it gives them an outlet

• to express themselves as individuals.

• Many youths believes that privacy is

• not important any more because they are willing to share their personal

• information with other people and their friend .

Challenges in Security issues

Current lack of profit

• In the space of social media many sites are resulting no or less revenues for most participants

• Cut throat competition • There are so many entrances in to

this market• There are so many networking sites

available on internet• All are investors are investing

money but few of them are getting revenue

• Some websites are very popular and their brand name

• They are dominant in this market and does not allow any new entrance to the social media

• For example, there are no competitors against YouTube

• Culture changes causes resistance• The movement of self publishing

and connecting is a disruption to the media is indigestible for old generation who are slow to adopt and so they create resistance

Difficulty measuring ROI

Many efforts has been done but still no any industry standard are able to measure ROI or engagement at personal or corporate level.

http://www.web-strategist.com/blog/2008/08/07/the-many-challenges-of-the-social-media-industry

/

Social media and security

• Social networking sites are most vulnerable to be hacked • People shares information about themselves which can

be useful for hackers• Another mistake by users of these sites is PASSWORD

SLOTH • Password sloth refers to have same passwords in all sites • Therefore, if your twitter or FACEBOOK account has been

hacked then the hacker also get your password for internet banking account.

Identity issues

• If you are using FACEBOOK games than beware it can access your personal information and share it to any marketing company

• FACEBOOK has thousands of application• Most of the application before using asks to access your

personal informationhttp://www.youtube.com/watch?v=CXdrNEoislU

http://www.youtube.com/watch?v=mgf7kHQSSUE• Phishing is defined as to try to trick people out of

personal information• Sometimes you are sending e-mails as a forwarded

massage to your friends and relatives• E-mail harvester track these e-mails and save the

information to the targeted list

• Some particularly important applications of social network analysis are to help uncover patterns of criminal behavior,

• Example: such as insurance claim fraud or money laundering.

• More examples may be,• using the same birth date to reduce the number

of facts that they must recall when questioned.• ( Daniel Nations, What is Social Networking?

About.com)

Identity Issues Cont’d

( Daniel Nations, What is Social Networking? About.com)

• Facebook, and Friendster have a fake profile that are created by younger generation to attract people by using fake picture and profile.

• This also explores the side of identity of social network.

http://karenrayne.com/2010/04/20/internet-issues-and-identity/

• FACEBOOK hacking is very easy because many videos are available on YouTube

• Here is the link to protect your self from internet hackers

https://www.infosecisland.com/blogview/3456-Social-Media-and-Identity-Theft-Risks-PT-II.html• When you register for any social

networking sites you have to accept their terms and conditions

• Most of the sites shares users information legally because sharing your identity to others is there in their terms

• To become aware of being a member of a social group people perceive themselves as the members of group compared to the members of other groups.

• This can affect the way an individual perceives themselves in one of two ways. First, in order to gain a higher status in the group that they identify with, changing or exaggerating certain pieces of information.• Secondly, a desire to belong to a

particular group may make the individual feel that they need to inflate information in order to be accepted.

(Amaral, M. & Monteiro, M., 2002).

Social Network

and Status

Some of the barriers in social networking: (Analyses)For people who are relatively new to Social Media there are a lot of barriers to adopting sites such as Facebook, Twitter, LinkedIn, blogging etc., as a marketing channel for their business.

Some of barriers are:• lack of time• fear of lack of control• overwhelmed with too much

information• Do not understand how to

communicate online (conversation versus pushing sales messages)

• At the Internet there is no real life • audiences. In other words, invisible audiences so

teenagers love social • networking because they can avoid the awkwardness in

the real life. • social network sites are a type of • networked public with four properties • that are not typically present in face-to- face• face public life: persistence, search • ability, exact copy ability, and invisible audiences.

Cont’d

Thank you for your Time!