Social Media 101
Brian Wallace, President, NowSourcing, Inc.
Overview
• Social Media: Good, Bad, and the Ugly• Blogging• RSS• Twitter• LinkedIn• Facebook• Q&A• Interactive: How-to
Our Focus• Largest Publishing Platform
• Largest Microblogging Site
• Largest Business Social Network
• Largest Social Network
What is Social Media?• Rule #10: multitasking makes you stupid. Do a single task and
increase quality (props @kathysierra - http://bit.ly/sM8D)• Rule #9: be a wellspring of thoughts and inspiration to others. On
the fly. Come on, I dare ya. • Rule #8: be careful what you say. If you think only social media folks
are watching this space, think again.• Rule #7: know when to take a break - and going on Twitter doesn’t
count as taking a break • Rule #6: be adept at thought, speech, and action - and know that
they are all connected.• Rule #5: learn to type 80+ words per minute, you’ll need it • Rule #4: your goal ultimately should be to help change the world.• Rule #3: love what you do.• Rule #2: more coffee (good guess, @localseoguide) • Rule #1: coffee.
What is Social Media?
• Nothing new here• New technology to reach customers in a
two-way medium:
• Be real• Listen• Participate, don’t shout
Don’t Do This
Fedex sent email to Board of Directors
Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work.
Do This
“We were able to get a good idea of Kevin's skills and interests just by conversing over Twitter for several months. While it doesn't remove the need for interviews, it makes the interview process more like hiring a friend than hiring a stranger.” -Peter Waldschmidt, CEO of Gnoso
Wordpress
• Best blog publishing platform– Free– Growth– Design and development community
• You are the expert• Little training required
Participating in Blogs
• Identify blogs in same/similar niche• Subscribe to blogs using RSS• Google Alerts• Write your own blog• Comment on other’s blogs• Participate in other social media
• It all connects
What is Twitter?“Twitter is a social networking and micro-blogging
service that allows its users to send and read other users' updates (otherwise known as tweets), which are text-based posts of up to 140 characters in length.”
Know Your Twictionary• At Reply or @reply - a reply to another user
• DM – direct message
• Failwhale – graphic that appears when Twitter is over capacity
• Hashtags or # – using a symbol at the end of a tweet to follow messages in a series. #followfriday, #musicmonday
• Retweet (or RT) – repeating another’s tweet
• Tweet – posting a Twitter message
• Tweetbacks – similar to pingbacks from blogging
• Twitterverse – the Twitter community
The Application Landscape
Hahlo Twitterific
The Application Landscape
TweetDeck
What is LinkedIn?“LinkedIn is a business-oriented social networking site
launched in May 2003 mainly used for professional networking. As of May 2009, it had more than 39 million registered users (up from 35 million in Feb ’09), spanning 170 industries.” - Wikipedia
Why LinkedIn?
I Have an Account. Now What?Step 1: Your Profile (completeness)Step 2: Your Connections (reach)Step 3: Applications (connecting and 360° view)Step 4: Groups (targeting)Step 5: Networking
Step 1:Your Profile
Under the Hood: StandoutsTitle /
company
Profile image
Status update
Current / past positions
Company page
Education
Recommendations
Profile link
Connections
Websites
Step 2:Your Connections
• Import your email lists (be selective)• Previous industry / experience contacts• Group / club affiliations• Education contacts• Danger: “I don’t know them”• Others cannot see past 500+• Personalization
Step 3: Applications• Apps now supported
– Blog posts– Slideshare– Calendar / Events– Twitter Buzz– Saved Searches– Polls– Travel
LinkedIn ApplicationsiPhone App
Google Android App
Outlook toolbar
3rd Party App integration
Step 4: Groups
Step 5: How to Network• Saved Searches• Network Updates (RSS Feed)• Company Overviews• Research before your meeting• Join / Start Groups• Recommendations• Answering / asking – LinkedIn Answers• When in doubt, message vs. connect• Events
• Natural evolution to business oriented:– Harvard only– All schools– Anyone with email– Fan pages (business pages) like profiles
You or Your Business?
• Are you your brand? User profile– Twitter integration (selective Twitter)– Privacy settings– Local network– Friends– TOS Changes
You or Your Business?
• Fan page / Brand page– Suggest to friends– Analytics
Facebook Social Ads
• Laser accurate profiling• Promote on/off
Facebook• Images in ads
Questions?
Interactive: How to