Social Innovation for Integration and Inclusion
Wendy Cukier, MA, MBA, PhD, DU (hon), LLD (hon), M.S.C.
Founder/Director, Diversity Institute
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AGENDA
• Diversity and Innovation
• Context
• A Case Study: The Ryerson University Lifeline
Syria Challenge
• Driving Innovation
• Lessons Learned
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DIVERSITY AND INCLUSION
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DIVERSITY/
INCLUSION
INNOVATION
DIVERSITY/
INCLUSION
INNOVATION
Social Innovation
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“Social” Innovation Serves Goals for Sustainable Development
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The whole should be more than the sum of
the parts
Societal Transformation
Game-changers
System Innovat
ionSocial
Innovation
The Dynamics of Transformative Social Innovation
(Non) Linearity
Emergence
Requisite Variety
(Mal) Adaptive
(Dis)empowerment Networks
Initiatives
Actors
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More than the sum of the parts
CONTEXT: IMMIGRATION AND
REFUGEES IN CANADAMotivations
• Founded in Human Rights and Equity
• Core to Canada’s Multicultural Identity
• The “Business Case”o Talent shortage
o Fuelling innovation and entrepreneurship
o New markets (domestic and international)
o Employee engagement and performance
o Risk avoidance
• Multiple Pathways: Government Sponsorship, Private Sponsorship, Blended Visa Office Refugee, International Student
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Immigrants drive economic success
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Syrian refugees find ‘new family’ at first jobs in Canada
Adonis Supermarket has extended a helping hand to Syrian refugees, hiring dozens of newcomers at its two GTA locations.•Share on Facebook
•
Top Priority of Halifax Economic Development Plan: Work
with businesses and existing ethnic, cultural communities
and recent immigrations to attract and retain new
immigrants.
Why Choose Royal Bank of Canada?
Welcome Newcomers from Syria
June 17, 2015: New citizens’ group created to
privately sponsor 1,000 Syrian Refugees in the
Greater Toronto Area (GTA) modelled on
Operation Lifeline. Founded
Created to engage the
University with public
and private partners
- Launched July 20, 2015
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Working with community organizations private citizens can sponsor refugeesCanadian Universities stepped up to meet the challenge
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TEMPLE HAR ZION PARTNERS
WITH MOSQUE NEXT DOOR TO
SPONSOR SYRIAN REFUGEESBy Sheri Shefa, Staff Reporter - March 7, 2016
Private Sponsorship Agreement Holders
Provide
emotional and
moral supportOpen a bank
account
Experiential Learning for Students:
Resettlement student volunteers
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September 4, 2015: the picture of Alan
Kurdi was published
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Outpouring of Support
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400100100
Impact
Engaged Citizens: Empathy and Inclusion
Engages individual Canadians, giving them an
opportunity to connect with the world through personal
relationships with people who have survived persecution
in various corners of the globe
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• A national project
– small
communities need
immigrants to
drive economic
growth
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Privately sponsored refugees are often
more successful: social capital
• Leverages government capacity• Builds stronger social capital and integration of refugees
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IKEA Canada Offers $180,000 in Support for Syrian Refugees Resettling in Canada
General Motors Canada Responds with Financial Assistance, Work And Training Opportunities For Syrian RefugeesNational GM Dealership Network Engaged to Offer Support and Employment and Skills Training Opportunities 2015-12-21
RBC provides $2.5 million in support of Syrian refugees and other newcomers arriving in Canada TORONTO, December 22, 2015
The Co-operators
pitches in to welcome
Syrian refugees to
Canada Dec 14, 2015
CN pledges $5 million to assist Syrian in Canada refugees resettling OTTAWA, Dec. 11, 2015 /
Syrian refugees cooking up a storm in Toronto restaurants: Chef hopes Newcomer Kitchen concept spreads to other Toronto restaurantsBy Mary Wiens, CBC News Posted: May 12, 2016 7:00 AM
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• New model of public-
private partnerships and
citizen engagement
• Leverage post
secondary institution
assets
• Leverage technology to
erode silos
• Do more with less
Lessons in Social Innovation
Provide
emotional and
moral supportOpen a bank
account
Resettlement Student Volunteers
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• Link those with assets to
those with needs
• Make it easy: each
according to their ability
• Leverage technology to
erode silos
• Leverage post secondary
institutions
New Sharing Economy Model
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DRIVING INNOVATION
Barriers and Drivers
Individual Group Organizational Sector Environment
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Leadership: Focus on outcomes
• Define [audacious] goals
• Tone from the top
• Leveraging influence and resources
• Define what success is
• Understand/manage the risks (organizational,
political, personal, financial) frequency, severity
• Monitor/iterate
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Culture eats strategy
ENTREPRENEURStart with perception of an opportunity Bias toward action Make adjustment as they go Build teams and informal networks Focus on impact
BUREAUCRATStart with resources
in hand (budget) Bias toward analysis
Formal structure
Work independentlyand autonomously
Focus on traditional metrics
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Collaboration and Partnerships“Cross-sector cooperation and the significance of networks as success factors for SI are key elements of an integrated theory of innovation” (Rammert 2010)
eg. Unleash the creativity & power of youth
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“Zone” learning incubators, Applied Projects,
Social Media Hackathons, Competitions,
Art…….
SHARE YOUR STORY.REDEFINE DIVERSITY
Strategic Use of Technology
• Education– Kiron Open Higher Education
(Germany)
– Ankommen (Germany)
– Techfugees (UK)
– The Rumie Initiative (Canada)
• Networking – Refugee Text (Germany)
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• Employment– Workeer (Germany)
– Dubarah Network (Canada)
– Magnet (Canada
– Talent without Borders (Sweden)
• Health– Hababy (UK)
• Other– City of Toronto Refugees
(Canada)
Bias towards Action
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June 17, 2015 -Lifeline Syria Challenge launcheed10:12 pm – To: <Ryerson executive team> From: <[email protected]>: John Tory came out in support of Ratna’s Lifeline Syria campaign today…. 10:27 pm –From: <[email protected]>: We should discuss what Ryerson can do specifically to help. Wendy can you pull together an idea? 10:29 pm From: <[email protected]>: Great! You are all part of a sponsorship group for starters! I think our students could play a big role…. 10:44 pm – To: <[email protected]> From: <[email protected]>: Sheldon wants Ryerson to take a lead. I suggested getting students and faculty and donors quickly to set a target for sponsors and then challenge other universities to match or beat us.... 10:58 pm –From: <[email protected]>: OK… Let me know how best to proceed. So delighted that RU wants to do this.11:04 pm – To: <student groups and leaders> From: <[email protected]>: Greetings: We are leading participants in a new initiative…. To helping to sponsor and resettle Syrian refugees….11:08 pm –From: <[email protected]>: Definitely count me in. July 20, 2015 – Ryerson University Lifeline Syria Challenge launches with a rocking crowd funding website, more than 100 student volunteers and commitments of forming 11 teams to sponsor 11 families.
Challenge the Status Quo - Re-engineered existing processesReduced the opportunity cost for sponsors,
letting more of the public take action– Created a crowdfunding website to reduce the
burden on the sponsor to fundraise, making it
easier for donors to provide their support
– Designed and distributed a sponsorship
handbook compiling all of the relevant
information into one place
– Provided sponsors with templates for complex
forms and steered them through bureaucratic
processes
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Assess Impact
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“What gets measured
gets done.”
– Peter Drucker
“Not everything that counts
can be measured. Not
everything that can be
measured counts.” – Albert Einstein
LESSONS LEARNED
• Leadership: goals and strategy that responds to
context
• Strategic Doing: Do not let ‘the ‘perfect’ be the enemy
of the ‘good enough’
• Culture: say yes when you could say no. Intelligent risk
taking.
• New processes and structures
• Collaborate to innovate: To go fast go alone. To go far
build a team (but a fast team)
• Promote a bias towards action
• Leverage technology
• Assess and evaluate
• Learn from successes and failures: Iterate. Pivot. 33
CONTACTDiversity Institute Ted Rogers School of ManagementRyerson University
http://www.ryerson.ca/[email protected] ext. 7268
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Scadding Court
Community Centre
Community Centre as Community Accelerator
SCCC is recognized for its non-traditional approach
to tackling systemic problems for low-income,
racialized and newcomer communities.
We do this by:
• Developing cross-sector solutions and breaking silos
• Keeping a staunch focus on economic advancement for those we
serve
• Leveraging resources to generate opportunities
• Pulling in people who are smarter than us as advisors and
partners
INTRODUCTION
Some of our work
INTRODUCTION
ISAP: Immigrant Settlement
and Adaptation Program
Social-franchise that evolved out of our
retrofitted shipping container market, Market
707, creating a pathway for newcomers to
become economically independent
entrepreneurs.
Integrated Federal and Provincial services such
as legal, language and health with connection to
culture, outings and volunteer opportunities to
create a positive settlement experience.
Closed-loop urban farming system that trains
and employs under-educated youth in new
urban farming technology while providing people
with affordable organic fish and produce.
Intensive, ‘wrap-around’ development and
employment program for youth experiencing
multiple risk factors to develop skills, change
behaviours and achieve short and long-term
goals for personal and professional success.
OUR PARTNERS
Void in Newcomer-Specific Supports
They need:
Affordable start-up options
Accessing tens of thousands of dollars of
business start-up capital is near impossible.
They often must start small and in ways they
can afford.
Systems and cultural navigation
Added challenge of settling into a new country
with limited social capital, language fluidity,
and resource navigation.
Newcomer’s aspiring to be entrepreneurs often have a
business sense and need more than traditional start-
up supports.
PROBLEM
PROBLEM
• Business plan development
• Mentorship and coaching
• Business training courses
• Seed money through competitions
• Small loans through non-traditional sources
They receive:
We fill that void
SC links traditional publicly supplied settlement services accessible through
our community centre with real access to opportunities that tap into the
entrepreneurial spirit of the immigrant.
Affordable retail start-up space through our BoB Market 707
Traditional Settlement Services
Business network through BoB entrepreneurs
Diona,
Owner of Kanto,
accesses
Childcare and adult literacy through centre services
Private and public business ownership supports
SOLUTION
A hub for service integration
SC is able to integrate entrepreneurship innovation with
additional newcomer supports that aren’t available in the
private sector.
Childcare
Health Services
Computer Lab
English Language Settlement
Services
Recreations
Start-up space
Access to loans
Entrepreneurship
Courses
Business network
ADVANTAGES
Modular Retail
Space
Commercial
Kitchen
Temporary
MarketsRetail Infill
• Rent $11xday
• Network of
entrepreneurs
• Shared resources
• Community centre
services
• $15-20x hr
• 24 hour access
• Retail space
• Shared resources
• Community centre
services
• Rent $35xday
• Network of
entrepreneurs
• Shared resources
• Access community
centre services
• Support for
market startup
• Navigating
political system
• Securing financial
capital
PRODUCTS
Entry point for entrepreneurs
Affordable informal infrastructure
Keeping overhead low
PRODUCTS
Cookie Martinez
Seasonal Market
Commercial Kitchen
Shipping-container Retail
Space
Cookie Martinez started as a
seasonal vendor, commercial
kitchen occupant, and now rents
retail space in our Market 707. She
relied on the BoB network to help
with her marketing and start-up
support, and work through business
challenges. She has access to all
community centre services such as
Aquaponics for herbs, and uses our
recreational facilities.
To date
• 126 entrepreneurs on the waiting list for a shipping container space
• Market 707 business revenues increased by 188 per cent between 2011 and 2015 in our Market 707
• 75% occupancy of commercial kitchen
• Market 707 winner of the Special Jury Award at the 2013 Toronto Urban Design Awards
• 75% of our entrepreneurs are immigrants
2017 expansion
• Two temporary summer markets with private partners
• Four infill projects planned
TRACTION
1,589 newcomers in 2016• Refugees: 1,175• Family class: 238• Economic immigrants: 157• Other: 19
1,135 of working age
Market
SCCC Settlement Service Intake
COMPETITION
Space
Standard retail space triple our rent
Commercial kitchens double our rate
Loans
Toronto Enterprise
FundSocial enterprise only,
competitive
Access CapitalAccessible loans
Education
Entreprise TorontoStartup support, business
plan workshops
Business Inc. Discounted 1-week business
course (150)
Utilize local assets
Build upon skills
Turn underutilized space/services into assets
Build a local economy
Business ownership opportunities for newcomers, youth and first
time businesses owners
Job creation through set up and operation
Activate neighbourhood space
Partner with neighbourhood groups to define use and animate
space
A BoB market mixes best practices of great public spaces
SCCCC expands entrepreneurship opportunities by partnerships with
neighbourhoods to expand our model into local ownership:
BUSINESS
MODEL
SCCC Innovations
INVESTING
SCCC Innovations will co-develop the expansion of our products in
newcomer communities with a community centre/service
organization as the anchor and operator.
The elements that will be maintained:
• Accessible rent and low overhead costs
• Connection to community services
• Shared resources and marketing
Co-developed elements will be:
• Specific products
• Space design and configuration
• Political navigation
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