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Agenda
photo
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Hallmark Case Study
David Saville, Product Manager Hallmark
Psychology of Social Shopping
Dr. Paul Marsden, Social Commerce Today
SOCIAL COMMERCE WEBINAR
Alvenda Introduction
Wade Gerten, CEO & Founder Alvenda Inc.photo
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Who is Alvenda
“Through our collaboration with
Alvenda, we have now opened
millions of stores.”
Jim McCann
CEO, 1-800-Flowers
“With this revolutionary social
selling tool, we have transformed
social network selling from door-to-
door to wall-to-wall.”
Claudia Poccia
Global President, Mark Cosmetics
SOCIAL COMMERCE WEBINAR
“Alvenda opens first store on
Facebook”
“Future of ecommerce”
“Let your fans shop without
leaving Facebook.”
“Social shopping takes on new
meaning with Alvenda‟s News Feed
purchasing.”
“Alvenda is opening stores in
Facebook‟s most valuable real
estate - the News Feed.”
“Seamless shopping”
“First to launch a full service
storefront on Facebook”
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Your Store
Customers
Facebook & Other
Websites
Create an
Advocate
Marketing
Network
Your Store
Customers
Facebook & Other
Websites
SOCIAL COMMERCE WEBINAR
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Welcome back, Amanda Modi$475 SHOEBUCKS
Create an
Advocate
Marketing
Network
SOCIAL COMMERCE WEBINAR
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Create an
Advocate
Marketing
Network
Amanda Jean Modi
Amanda Jean Modi
SOCIAL COMMERCE WEBINAR
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✓Open Millions of Selling
Opportunities
✓Empower Advocacy
✓Grow Revenue &
Engagement
✓Leverage Existing IT
PagesPublisher
Sites
Your
Store
SOCIAL COMMERCE WEBINAR
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Agenda
photoPsychology of Social Shopping
Dr. Paul Marsden, Social Commerce Today
SOCIAL COMMERCE WEBINAR
Alvenda Introduction
Wade Gerten, CEO & Founder Alvenda Inc.photo
photoHallmark Case Study
David Saville, Product Manager Hallmark
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Hallmark Social Commerce Channel
July 28, 2010
David Saville
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Hallmark Store on Facebook
Hallmark partnered with Alvenda, a Facebook-preferred
application developer, to develop the store.
Facebook‟s 400+ million users can now create and send
personalized Hallmark Cards to their friends and family
without leaving Facebook
SOCIAL COMMERCE WEBINAR
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Hallmark Store on Facebook
Consumer Needs:
-Help make sending a card easier (because it IS a more thoughtful option, I just don‟t
have the time or energy)
-Help me find the right card for my needs anytime
-Help me add my personal touch to greeting cards to make them „just right‟
SOCIAL COMMERCE WEBINAR
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Hallmark Store on Facebook
From the Shop Tab on the Hallmark Fan Page
(www.facebook.com/Hallmark)
SOCIAL COMMERCE WEBINAR
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Hallmark Store on Facebook
Full featured WYSIWYG Personalization for text and
photos
SOCIAL COMMERCE WEBINAR
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Hallmark Store on Facebook:
Beyond the FanpageNews Feed Shopping – Consumers will have the ability to shop for Hallmark
personalized greeting cards without leaving their news feeds
Partnership opportunities – Work with other fan pages to sell Hallmark products to their
fan bases
Existing Retail relationships
Existing Licensor relationships
Complementary fan bases
SOCIAL COMMERCE WEBINAR
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Hallmark Store Across the Web
Shop-able ads placed across the web in
banner spaces. Shops expand on the
page offering the ability to browse,
personalize and ship without leaving the
original web page.
SOCIAL COMMERCE WEBINAR
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Hallmark Store Across the Web:
Next- Distributed Card Departments
Like the Facebook store, Alvenda also
potentially gives us the ability to open
„permanent‟ stores on other appropriate
websites – picture the expanded shoplet
framed with partner site‟s header, footer,
and left nav
SOCIAL COMMERCE WEBINAR
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Hallmark Social Calendar:
Application Overview
Consumer Insights
Be where I am
Help me never miss a moment
Help me stand out from the clutter
Application Overview
Facebook Application
Free calendar & reminders
Point/Coin based virtual gifts/cards
Earn points the more you connect
See what type of connecter you are
SOCIAL COMMERCE WEBINAR
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Hallmark Social Calendar:
Wall Wishes, 5 Coins
Wall Wishes Overview
Stand-out from clutter insight
Designed to work best within
Facebook environment
Bite-sized flash
5-8 seconds
Editorial driven visual concept
Plays in space
Message/personalization in
comment box
SOCIAL COMMERCE WEBINAR
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Hallmark Social Calendar:
Dual CurrencyDual Currency
-Points
-Coins
Payment Options
-Facebook Credits
-Paypal
-Credit Cards
-Earn Coins via Offers – potential
tie to incent Alvenda card
purchases
SOCIAL COMMERCE WEBINAR
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Agenda
SOCIAL COMMERCE WEBINAR
Alvenda Introduction
Wade Gerten, CEO & Founder Alvenda Inc.photo
photoHallmark Case Study
David Saville, Product Manager Hallmark
photoPsychology of Social Shopping
Dr. Paul Marsden, Social Commerce Today
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SOCIAL COMMERCE WEBINAR
How Social
Commerce
Works
A 15 Minute Primer
on Social Psychology
of Social Shopping
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SOCIAL COMMERCE WEBINAR
Social Intelligence | The
ability to understand and
learn from each other and
profit from social situations
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SOCIAL COMMERCE WEBINAR
Humans use social intelligence to inform all sorts of
decisions, including shopping decisions...
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SOCIAL COMMERCE WEBINAR
Social Commerce | Helping people connect where they buy,
and buy where they connect
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SOCIAL COMMERCE WEBINAR
Social Commerce | Helping people connect where they buy,
and buy where they connect
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SOCIAL COMMERCE WEBINAR
Social Commerce | Helping people connect where they buy,
and buy where they connect
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SOCIAL COMMERCE WEBINAR
Social Commerce | Helping people connect where they buy,
and buy where they connect
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SOCIAL COMMERCE WEBINAR
Social Proof | If other people “like me” use and like
something, then I‟ll try it
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SOCIAL COMMERCE WEBINAR
Liking | If other people “I like” use and like something, then
I‟ll try it
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SOCIAL COMMERCE WEBINAR
Authority | If an expert, whether I know them or not uses and
likes something, then I‟ll try it
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SOCIAL COMMERCE WEBINAR
Scarcity | If access to something is limited for others, then I‟ll
try it
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SOCIAL COMMERCE WEBINAR
Consistency | If I‟ve made a public commitment that
suggests I like something, then I‟ll try it
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