social business is a snap!
esteban kolsky – thinkJar
@ekolsky
what truly worries me about social
virtually no understanding
of how social affects the
business
what is social business?
the term Social Business was defined by Nobel Peace Prize laureate Prof. Muhammad Yunus, and is described in his books Creating A World Without Poverty and Building Social Business In Yunus' definition, a Social Business is a business:
Created and designed to address a social problem. A non-loss, non-dividend company, i.e. It is financially self-sustainable Profits realized by the business are reinvested in the business itself (or used to start other social businesses), with the aim of increasing social impact.
source:wikipedia
is this social business?
kum • ba • yah • ti • za • tion
the “science” behind business
simple equations make business decisions
collaboration
engagement channel
collaboration = engagement x channel
engagement = collaboration
channel
channel = collaboration
engagement
or is this social business?
CRM
Collaboration
SCRM
E2.0
social
business collaborative enterprise
2010 1990 2015 2020
social business in perspective
generational perspective
• stage one, content focus
– generation, management, tracking, reporting
– mostly tied to results, not strategic yet
– inbound
• stage two, analytics and measurement intensive
– we need to see if it makes sense
– correlate results to business results (not department)
• stage three, collaborative enterprise (next gen)
– we are not even started understanding this one
social business is a snap!
people
there is no methodology that will change any company’s culture – that takes time and is influenced
heavily by external factors
People are already social
process
social business is about a business evolution that happens by adopting social media (channels) to — well,
do the same you always did – but better
technology
only thing technology does really well is show how poorly our
processes work – faster!
it is not the answer…
channels (social or not)
communities
R&D PLM KM CRM ERP …
collaboration engine
rules engine reputation engine
integration engine
social business platform
social business framework
measurement
don’t just count, correlate to KPIs
governance
discuss….
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