04/18/2023 1
Social Basicsfor Independent Professionals
LinkedIn Overview
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04/18/2023 2
What is LinkedIn?
a) a professional networking siteb) often referred to as the business or
professional version of Facebook.c) a social community that has groups of all
shapes and sizes on all sorts of different topics to share knowledge
d) a business related newsfeede) a “miniblog” f) a search engineg) all of the above
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04/18/2023 3
LinkedIn Overview
• Interface and navigation• The profile• Home page• Account types• Connections• Newsfeed• Status updates• Interests• Search• Jobs• Endorsements• Recommendations• Corporate Profiles
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Interface & navigation
Account type
Home PageWhere you
spend most of your time
Profile PageWhere you edit your profile and
see who has viewed your
profile
Network PageWhere you see
and manage your connections or
make new connections
JobsYou guessed it…where jobs are
posted
Interests PageWhere you can find companies, groups, thought
leaders and educational institutions Quick access to
messages, notifications and
connectionsSearch field
and Advance search options
Account &
settings
Advertising and Job posting
services
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Profile sections
Top Section is like your on-line business
card
Edit your LinkedIN URL
to be “friendly”
If you want to be contacted, make it easy
These are the major
sections of your profile
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04/18/2023 8
Home
Newsfeed from your
connections and the
organizations or people you
“follow”
Where you can update
your “status”
Suggested new
connections
Stats on who has viewed your profile
and how many times you showed
up in people’s searches
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04/18/2023 9
Account types
Knowing what each plan type offers is
Important depending on how
you want to use LinkedIn
Want to know what kind of plan you
have? Look up here.
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04/18/2023 10
Network ~ connections
Daily highlights from your
connections
All connections listed here
Able to sort by name,
most recent connections
or conversations
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Interests
In the interest section you can search for companies or organizations, educational institutions, groups or thought
leaders.
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Search
You can search: people, jobs, companies,
groups, educational institutions and articles
You can refine by relationship, location,
company, industry, past industry and
school.
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Advanced Search
Do an advanced search by leveraging
keywords, names, location etc.
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The Social Prospecting Opportunity
• Believe it or not – social platforms are still at an immature state.– mature in terms of users– immature in terms of uses
• Demographic of social users 35yrs + remain as an untapped market for prospecting
• As they get more comfortable, they will turn to social platforms for needs, wants and referrals
Will you be there?
04/18/2023 15©2014 Filigree Consulting Inc.
All Rights Reserved
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Sandra May Greefkes, Vice President and Principal Consultant , Filigree ConsultingM: 858.997.7324 | E: [email protected] us on most social sites @filigreesocialYour referrals are the greatest testimonial we could receive and critical to our business. Thank you for passing my contact information forward to your trusted network.
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Please contact me if you or someone you know would benefit from:• social business coaching• social business strategy• Social business
implementation