Downtown Development Authority • Independent Authority to support local municipalities
• Created by Georgia Legislature
• Activated by Snellville City Council
• Seven Directors Ö Nominated by Mayor and
con>irmed by Council Ö Once con>irmed, Directors may
only be removed from the Authority at the end of their end-‐of-‐term, or if they move out of Snellville, or by the Governor
Ö Authority Of>icers elected by the Directors
Examples of DDA Capabili:es • District overlay marketing programs
• Business Incentives • Public/Private Partnerships • Capital Improvement low interest loans
• Acquire and Sell Land
• Develop or Redevelop • Up to 50-‐year agreements • Issue Bonds
(M&C approval)
• Levy Mileage Rates (M&C approval)
• Operate businesses to >ill need
Snellville DDA Prior to 2013 • Reactive –vs-‐ Proactive • No formal vision or mission • Directors were not engaged
• Although a reactive group, there were successes: Ö Start-‐up seed funding for Snellville Farmers Market
Ö Wisteria property acquisition Ö Funding of development study that was the precursor to The Towne Center Vision
Step 1: Expanded Snellville DDA Overlay • Expand the DDA overlay
district to include the Center of Commerce (124)
Step 2: Reboot Iden:ty, Vision, Ac:on Retreat
• MISSION: Ö The mission of the Snellville Downtown Development Authority is to aggressively develop a community to attract and retain businesses and merchants.
• VISION: Ö The vision of the Snellville Downtown Development Authority is an active mixed-‐use district where the community lives, works and plays.
Developed formal Snellville DDA Mission, Vision and Direction
Step 2: Reboot Iden:ty, Vision, Ac:on Retreat • Snellville Strengths
Ö Pro>itable/Desirable shopping areas (comparable in size to Mall of GA)
Ö Accessible by highways and roads (78 & 124) Ö Close proximity to downtown Atlanta Ö Sustainable population base Ö Attractive demographics (income) Ö Diversity of population groups Ö Diversity of options regarding religious places Ö Police Station Ö School system Ö Hospital – Health care Ö Tourism – Creating community functions to keep
population local; i.e. farmers market, concerts Ö Southern Charm Ö Park system nearby to town center Ö Volunteers support community initiatives; come
seeking to volunteer
• Snellville Weaknesses Ö Leave area for entertainment options Ö Aging populations (young people moving) Ö Low on diversity with housing options Ö Congestion (traf>ic) Ö Short of of>ice space Ö School system Ö Retail sprawl Ö Diverse religious base (competing for
populations) Ö No local/organic/non-‐chain restaurants and
entertainment Ö Lack of merchant support Ö Senior options for housing/not a lot of diversity
Raw responses from participants
Step 2: Reboot Iden:ty, Vision, Ac:on Retreat • Threats
Ö No town center (walkable community) Ö CFI Ö B-‐Grade retail properties Ö Hobby Lobby moving out of town Ö Close to Atlanta Ö No CFI education
• Opportunities Ö Broaden volunteer base Ö Need diversity of housing options Ö Movie Theatre possibility in Towne Center Ö Walkable Towne Center Ö Business Retention Program Ö DDA create education process to merchants and community Ö Improve local employment opportunities Ö Housing Options for high income Ö High end hotel -‐ Conference Center Ö CFI education program/message Ö Redevelop old retail properties (centers) (some locally
owned) Ö Hobby Lobby is relocating Ö Embrace the vast potential and ongoing efforts of
entrepreneurial spirit. • Snellville Entrepreneur Council
Raw responses from participants
Snellville DDA Selected Ini:a:ves • Wisteria Property (short term)
Ö Request for Information Proposals due 2/14/2014
• Master Branding and Way>inding Signage Study (short, mid, long term) Ö Request for Quali>ications to be distributed by 1/31/2014
• Existing Snellville Merchant Outreach Program (short, mid term) • New Business and Merchant Acquisition Marketing Program (short, mid, long term) • Shop Snellville Marketing Program (mid, long term) • CFI Support (short, mid, long term) • Incubator facility partnership w/ Snellville Entrepreneur Council
(short, mid, long term)
Master Branding and Wayfinding Signage • Request for Quali>ications Worksheet:
Ö Master Public Signage Plan for the City which will extend and enhance the branding of the City established within The Towne Center Master Plan including:
Ö City entry identi>ication signage with location plans
Ö Individual street signage identi>ied by districts within the City
Ö Design and location plans for information kiosks Ö Preparation of a master phasing plan to
implement the signage master plan over a >ive to ten year period beginning with the development of major entry elements on Ronald Regan Parkway, Scenic Highway, and US 78.
Ö Detailed design for the >irst phase of the master signage plan which will address the location and necessary construction documents for the >irst major entry signage element.
• Signage Examples: Ö Snellville entry point welcome monument
signs Ö Snellville event signs Ö District branding signs Ö Cross street signs Ö Business signs/kiosks Ö Attraction signs Ö Commercial property for sale signs Ö Commercial property in-‐window leasing
signs/murals Ö CFI directional signs
CFI Project US 78 & SR 124
CFA Project US 78 & SR 124 • Snellville DDA proactive leadership role:
Ö Directional Signage Ö Detention ponds (beauti>ication project) Ö Planning & funding for landscaping and streetscaping within the CFI project
Ö Pedestrian walkways (safety and convenience) Ö Redevelop London Plaza concept
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