Snapchat explained
James Martin & Caroline AgboyiborReed MIDEM Social Media Team
Updated June 2016
Share photos/videos, chat…ephemerally!Images can be personalised w text, emojis, lenses… and last max. 10 seconds
Why snap?
Stories1 image, or a series of images, visible by all my contacts, for 24h
Why snap?
Live Stories, ex. Paris: Crowdsourced, local
Why snap?
Why snap?
DiscoverEasy-to-consume video/photo/text content (e.g. from Cosmopolitan, Mashable, NatGeo)
Video/audio calling (within ‘chat’ functionality)
Why snap?
?
Why does it matter?
100m
monthly active users (Twitter: 320m)… but may be nearer 200
Why does it matter?
30%
of US 18-34 year olds use Snapchat16-19 year olds, Q1 2015: Ireland: 52%; Belgium: 46%; Sweden: 46%; Canada: 41%; UK: 40%; US: 38%; France: 28%; Saudi
Arabia: 26%; Germany: 24%; Spain: 22% (source: Global WebIndex)
…even Obama!
Why does it matter?
10bnvideos viewed per day on Snapchat
(vs. 8bn for Facebook)
Why does it matter?
2ndmost-used app after Facebook, before
Instagram in the US
Why does it matter?
“More people are watching college football on Snapchat than they are on television”
Evan Spiegel, Nov 2015
DEMO