Smart Tourism Ecosystem=Eco-paradise?!

Yulan Y. YuanAssistant Professor

Travel ManagementJinwen University of Science and Technology, Taiwan

Conjunction ProfessorAnhui Normal University Center for Tourism Communication Studies, China

TAIWAN

Internet Penetration Rate 85%

Over 60 Percent of people have mobile phone

Smart Life: Smartphone + Cloud

• Near Field Communication• Mobile Room Extension service

to provide one stop service– It’s a door key– It is also a bus pass: No coin is

needed.– Visitor-to-Hotel phone:

Emergency help and free for charge

– Convenience store pre-paid cardSource: Les Suites Taipei

Massive Application of QR code

All publications of Tourism Bureau of Tainan City are with QR codes, offering an easier access to its official website.

Creativity in QR code

Tourism Bureau of Tainan City integrates the features of the city in the design of QR code, from historical sites to natural resources, showing tourists different aspects of Tainan.

Tainan Confucious Temple Anping Castle (Old Fort Zeelandia)

Guanzihling Hot Spring (One of the only three mud springs in the world) Black-faced spoonbill

“i Tour Tainan”App for Mobile Devices

“i Tour Tainan” was designed according to users’ most-frequent demands while traveling, including food, housing, traffic and amusement.

“i Tour Tainan” App

Over 2300 POI (Points of Interest) database

GPS location and Google map/Google Street View

AR (Augmented Reality) Technology

Trip/Route planning Tool

Connection to Facebook “check-in” service

Google Analytics in website

Tourism Bureau of Tainan City is the first government unit in Taiwan to apply Google Analytics to the official website.

Don’t have enough time?!

• Cameras Taiwan allows travelers to watch cameras from Taiwan.

CHINA

Internet Penetration Rate below 40 %

Over 34 Percent of people have mobile phone

Two Types of China Tourists

FIT/BusinessBusiness trip

Academic scholars

•OrganizedOver 95%

Population

16b 2.4m

We are making money

Travel Operators

Less than 200 More than 400

We are Not making money

A Dragon line Business Model

TouristChina Travel

operatorsHotel Credit Card

CompanyTaiwan Agents

Displacement Effect

Principles of Ecosystem• Free• Equal chance• The survive the fittest

Two Types of China Tourists

FIT/Business •OrganizedLimited budget

Edu-Tertainment

Number of MI Users on both sides of Straight