Small Business Advertising Case Studies
Week 2
Objectives To help the team become familiar with the
advertising trends and standards in the US Apply knowledge of these trends and
standards to how we approach marketing Allow team to engage in meaningful discourse
and develop an inquisitive culture
Aarrow Advertising OVERVIEW
Founded by Max Durovic and Michael Kenny in 2002
Performed tricks or “sign spinning” on large ad signage
Started out with $200 Became one of the biggest
guerilla marketing franchises in 2008
Sells franchise to “[grow] the sport of sign spinning into a global advertising medium”
Aarrow Advertising COMPANY INFORMATION
2006 Revenue - $2.1 million 2009 Revenue – $4.5 million 3-Year Growth – 115% Employees – 750 (mostly composed of 16-24 years
old) Branches in Australia, Canada, South Korea,
France and Puerto Rico
Aarrow Advertising Marketing Plan/Approach
Objective Help boost walk-in traffic increase overall sales promote store grand openings/concerts/events/services
Method Sign Spinners work to create public awareness for the grand
opening and increase brand awareness and sales through interaction
Sign Spinners may film commercials to appear on local cable channels, hand out flyers and/or manage actual event
Place sign spinners in strategic locations where lots of people visit and drive by, especially during rush hours, to maximize brand awareness
Aarrow Advertising
PACKAGES Weekend Warriors Rush Hour Blitz Grand Opening Sporting
Events/Concerts Tradeshow/Conventions Special Events Branding Live
Tapings/Commercials
Aarrow Advertising PRICING
Aarrow Advertising VALUE
PROPOSITION Unique, creative
guerilla marketing tool to reach target audience
Animated, energetic “spinners” to promote product/event/service
Cost-effective advertising solutions for owners of small- to medium-sized businesses
Aarrow Advertising PRODUCT POSITIONING
More personable, organic compared to other advertising services
Perfect for companies launching new products, convention booths, event organizers and brick-and-mortar businesses
Aarrow Advertising CASE STUDIES
McDonald’s (Phoenix) showed an increase in sales
and received many compliments on the commercial and professional behavior and skills of the sign spinners.
• Toys R’ Us• In addition to sign
spinning, AArrow Advertising distributed holiday savings coupons that increased sales by 25% at the Toys ‘R’ Us Holiday Express location.
Aarrow Advertising
Aarrow Advertising
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