Product PresentationSlurp 16 May 2016
SLURP One line pitchFoursquare For Restaurants
Value Proposition Helps you answer, “What’s Good Here?” at restaurants across the city.
What Is Slurp?
Slurp is born out of a simple, “What’s
Good Here?”, question.
Slurp breaks down restaurants into dishes with individual ratings and reviews for every dish
Slurp gamifies the entire eating out experience using rewards every time you rate, review and check-into a dish
Problem Definition
Question: What's good here?
Question: Should I order the pizza over here?
Where can I get the best Pizza around me?
• Solution: Walk into a restaurant and view dishes listed according to ratings.
• Solution: Individual reviews and ratings for every dish
• Scan pizza ratings at restaurants around the users
What Is theImpact? Products that
help decide where to head
next exist in the market
Slurp’s success will lie in it’s
focus on individual dishes
over entire restaurants
What Is theImpact?Breaking down restaurants into dishes creates an opportunity to expand app features that driven by user likes and dislikes.
Personalized restaurant recommendations based on past
ratings given by users.
The best sushi place in town if you’ve been rating sushi’s last few times.
"You Might Like" section (based on previous ratings) every time a user
opens a restaurant page.
Lists down dishes you might enjoy when you are at a restaurant.
"Discover Weekly" styled dish list for a working professionals to help plan
their lunch better
Auto create weekly menus based on past likes and dislikes
Delivery tie ups to order various dishes from different restaurants
Features planned once we are out of beta stage-
Buuuttt….
How do we create a system where users regularly rate what they eat?
A typical user:
Has never rated anything ever.
And yet, accepts that ratings and reviews form an integral part of their buying process.
The Carrot
ApproachA reward program that incentivises in-app actions like rating, reviewing and checking into dishes.
Earn user points for every action. Redeem them for discounts and deals outside the app- table discounts at restaurants, phone recharge, exclusive shopping codes, Paytm wallet etc.
Compete with your friends over badges ["Sushi King" badge for reviewing restaurants at 5 different places]
Foodie Levels: The more number of times you rate, review, the closer you get to the next tier. Each tier increases the percentage rewards you get and other additional perks
Business Model Use the in app currency to drive walk-ins to other
businessesAffiliate
Marketing• Partner with vendors and across categories. A percentage cut for every walk in (or purchase)
driven via Slurp
User data to target customers that might like your restaurant
Restaurants• Break down user data into dish/food/cuisine preference and use this data to increase restaurant
visibility. • Create smaller Slurp properties like "Discover Weekly" and feature certain restaurants
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