Deborah Geenens
OverviewWho are we?Their brandsFinancial analysisConclusionSources
Who Are We? Second-largest food companyLooking for the best productDifferent kinds of food products
Our brands
Our brands
Finacial analysisSome general figuresCash flowAssets and liabilities
General FiguresSales: 160 countries94.000 employees: 70 countries 2007: $500 million invested in product
quality annual revenues of $42 billion.
Cash Flow
Assets and Liabilities
Conclusionunemployment in north America Rising unemployment in western, eastern EuropeBelow trend consumption: Asia & Latin America
weakening consumption trend around the worldSolution
They discontinued the unprofitable products.
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