Mobile Web boom in Central Europe
Keys to Opera Mini success
Compression technology
Savings
All major platforms
Opera Mini for iPhone
3000 handsets
Market share in Central Europe
Source: StatCounter
Lithuania
Source: StatCounter
Serbia
Source: StatCounter
Hungary
Source: StatCounter
Poland
State of the mobile Web
0
10 000 000
20 000 000
30 000 000
40 000 000
50 000 000
60 000 000
70 000 000
80 000 000
Jan
uar
y
Feb
ruar
y
Mar
ch
Ap
ril
May
Jun
e
July
Au
gust
Sep
tem
ber
Oct
ob
er
No
vem
ber
Dec
emb
er
Jan
uar
y
Feb
ruar
y
Mar
ch
Ap
ril
May
Jun
e
July
Au
gust
Sep
tem
ber
Oct
ob
er
No
vem
ber
Dec
emb
er
2009 2010
71,2 millionOpera Mini users in September
Spotlight on Central Europe
• The top 10 countries using Opera Mini in the
European Union (EU) are the United Kingdom,
Poland, Germany, Italy, France, Czech
Republic, Spain, Netherlands, Romania and
Slovakia.
• Slovakia leads the top 10 countries of the region
in page views per user, with each user browsing
402 pages on average each month.
• Opera Mini users in Central Europe generally
prefer Nokia, Sony Ericsson and iPhone
handsets, with a couple of LG phones
occasionally showing up in the handset
rankings.
Snapshot: Czech Republic
Page-view growth since September 2009: 26.3 %
Unique-user growth since September 2009: 5.9 %
Data transfer growth since September 2009: 11.3 %
Page-views per user: 356
Data transferred per user (MB): 8
Data transferred per page view (KB): 23
Snapshot: Czech Republic
Top 10 sites
google.com
seznam.cz
facebook.com
novinky.cz
email.cz
youtube.com
lide.cz
super.cz
sport.cz
my.opera.com
Top handsets for September 2010
Apple iPhone
Nokia 6300
Nokia 6303c
Nokia 5310 XpressMusic
Sony Ericsson K750i
Nokia 2700c
Nokia E51
Nokia 5800d Sony
Ericsson W800
Sony Ericsson K550i
Snapshot: Poland
Page-view growth since September 2009: 68.5 %
Unique-user growth since September 2009: 16.1 %
Data transfer growth since September 2009: 52.8 %
Page-views per user: 239
Data transferred per user (MB): 7
Data transferred per page view (KB): 32
Snapshot: Poland
Top 10 sites in Poland
google.com
nk.pl
onet.pl
wp.pl
wikipedia.org
youtube.com
allegro.pl
facebook.com
my.opera.com
sciaga.pl
Top handsets for September 2010
Nokia 5130 XpressMusic
Nokia 6300
Sony Ericsson K800i
Nokia 2700c
Apple iPhone
Sony Ericsson K550i
Nokia 5310 XpressMusic
Nokia 6500s
Nokia E51
Nokia X3
Snapshot: Romania
Page-view growth since September 2009: 55.9 %
Unique-user growth since September 2009: 38.3 %
Data transfer growth since September 2009: 42.9 %
Page-views per user: 325
Data transferred per user (MB): 7
Data transferred per page view (KB): 21
Snapshot: Romania
Top 10 sites in Romania
google.com
yahoo.com
youtube.com
facebook.com
hi5.com
cucurigu.mobi
getjar.com
prosport.ro
wikipedia.org
my.opera.com
Top handsets for September 2010
Nokia 2700c
Nokia 5130 XpressMusic
Apple iPhone
Nokia 2330c
Nokia 2730c
Nokia 6300
Nokia E51
Nokia E63
Sony Ericsson K800i
Nokia 7100s
Snapshot: Slovakia
Page-view growth since September 2009: 86.8 %
Unique-user growth since September 2009: 22.9 %
Data transfer growth since September 2009: 65.6 %
Page-views per user: 402
Data transferred per user (MB): 7
Data transferred per page view (KB): 17
Snapshot: Slovakia
Top 10 sites in Slovakia
google.com
facebook.com
zoznam.sk
azet.sk
topky.sk
atlas.sk
youtube.com
sme.sk
aktuality.sk
my.opera.com
Top handsets for September 2010
Nokia 6300
Sony Ericsson S302
Nokia 5310 XpressMusic
Nokia 6303c
Apple iPhone
Nokia 3110c
Nokia 2700c
Sony Ericsson C510
Nokia N95
LG KP500
Browsing time in Poland
Godzina 0 - 4.00 4.00 - 8.00 8.00 -12.00
12.00 -16.00
16.00 -20.00
20.00 -24.00
6%
13%
18%20% 21%
22%
Browsing time: findings
• Polish people more likely than other nations use mobile Web by
morning
• Poles unlike other nations don’t browse too much by night
Browsing time in Czech Republic
0
5
10
15
20
25
0-4 h 4-8 h 8 - 12 h 12 - 16 h 16 - 20 h 20 - 24 h
10.5%
16.5%19%
22.5%
16.5%
15%
Browsing time - findings
• Czechs more likely browse the mobile Web between 12.00 and
16.00
• Czechs unlike other nations don’t browse too much by night
Women flock to the mobile Web
• The global ratio of male to female mobile
Web users: 77% (male) to 23% (female)
• Two years ago, the ratio was 88% (male) to
12% (female).
• The ratio of male to female mobile Web
users in Poland: 87.8% (male) to 12.8%
(female)
• Two years ago, the ratio in Poland was 88%
(male) to 12% (female).
Young users
• Poland, together with Ukraine and Vietnam have the most
users under 18 (29.9%, 34.8% and 23.7%, respectively)
• Poland has only 5.3% users who are 38 and older comparing to
26% in the US
• Most users in Poland are between 18 and 27 (45,9%)
Teleonor in Serbia
Open Mobile Ad Echange
• World's largest and diverse mobile audience
available to advertisers, publishers, and wireless
operatorors
• Publishers maximize their revenue from apps
and content by using easily-embedded
JavaScript in their webpages.
• Advertisers gain unique and detailed visibility
and control over advertising monetization via
near-real-time reporting and analytics.
• Sophisticated campaign management, frequency
control and targeting results in optimal return on
investment for mobile campaigns.
• The ads appear not in the browser interface, but
as regular website advertising.
Made in Poland
• Data center in Poland
• Opera Mini for iPhone
• Deliveries for global operators and OEMs
www.opera.com
Sławomir Sochaj
Communications Manager
Phone: +48 662 088 011
Email: [email protected]
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