© Colmar Brunton 2012 1
SJS TrackFebruary 2012
© Colmar Brunton 2012 2© Colmar Brunton 2012 2
Who?
When? Fieldwork conducted between 8th – 22nd February, 2012.
How? Computer Assisted Personal Interview using online SJS panel
What? 15 minute online interview using agreed questionnaire
n= 520 respondents from the Say What panel
Our Methodology…
© Colmar Brunton 2012 3© Colmar Brunton 2012 3
Background & Objectives
SJS intends to be the leader in understanding Tertiary Youths’ needs/preferences in relation to employment and careers.
Amongst other things, SJS would therefore like to know:
• What are the attitudes of today’s youth towards products
And additionally:
• Find out how the youth of today view the services available to them
• Obtain a feel for the attitude held towards the future by today’s youth
© Colmar Brunton 2012 4© Colmar Brunton 2012 4
Most students are living in a shared flat, with parents or with a partner in a flatting situation
41%
36%
7%
5%
5%
3%
3%
Base: February 2012. Total Sample (n=520)
What is your current living situation?Q= significantly higher/lower than previous wave
• The proportion of first years living with parents is significantly higher than those in other year. However, the proportion living in a shared flat is significantly lower.
Of those who have changed their living situation:• Most are now living in a shared flat• The proportion of those living with parents is
significantly lower than total• The proportion of those living in a
hostel/student digs is significantly higher than total
• Those who buy their favourite brands more often than not are less likely to be living in a shared flat
− Flatters are more likely to have yellow stickers, discounts and budget items as their primary influencers as they cannot afford to always be buying their favourite brands
• Of those living in a hostel/student digs, the proportion of those more concerned with enjoying the moment and don’t consider price too much is significantly higher
Living in a shared flat
Living with parents
Living with partner flatting situation
Living with partner
Living in a hostel/student digs
Living alone
Other
© Colmar Brunton 2012 5© Colmar Brunton 2012 5
Most have not changed their living situation, but most of those who have are living with parents, in a shared flat or in a hostel/student digs
Base: February 2012. Respondent whose living situation had changed (n=197)
Has your living situation changed in the last three months? Q
62% 38%YesNo
48%
27%
14%
4%
3%
3%
2%
Previous Living Situation
Living with parents
Living in a shared flat
Living in a hostel/student digs
Living with partner flatting situation
Living alone
Other
Living with partner
Q What was your previous living situation?
Base: February 2012 – Total sample (n=520)
© Colmar Brunton 2012 6
5.1
5
4.1
4.1
3.8
3.6
3.6
3.4
3.2
2.8
2.1
10%
15%
25%
23%
33%
37%
35%
42%
41%
50%
69%
40%
35%
46%
46%
36%
39%
44%
38%
47%
27%
25%
49%
49%
28%
28%
28%
24%
20%
19%
12%
12%
3%
1%
1%
1%
3%
3%
1%
1%
11%
3%
(1-2) Not stressed (3-5) Mild concern (6-7) Big stress Not Applicable
The biggest stress factors appear to be getting through the semester with good enough grades, getting a job at the end of all this study and what to do next. Students are significantly more stressed about getting through the semester with good grades and whether they are doing the right subjects than they were in November 2011, but significantly less stressed about the next assignment deadline and what friends think of them.
Q For each of the following activities & moments, let us know how stressed you feel when thinking about them
Base: February 2012. Total sample (n=520)
Mean
= significantly higher/lower than previous wave
*Caveat: Wording changed from “what people think of me” in previous wave
Those living alone are significantly more stressed about this. Males are less stressed about this.
• First years and those living in a hostel are less stressed about this, while those in their final year of study are more stressed. Also, those who have specified they would like an employment service provider to provide help with interview skills/CV writing are more stressed about this.
• Those living alone are more concerned with this, while those who had no plan but have recently come up with one are less stressed
• Those living alone are significantly more stressed about this
• Second years are more stressed about this than any other year level
• Those who chose to finish study/found a job/chose not to do post grad are less stressed about this
• Those living alone or in a shared flat are more concerned with this than total, while those living with parents are significantly less concerned than total
Getting through the semester with good enough grades
Getting a job at the end of all this study
What to do next?
The next assignment deadline
Getting a job to get by right now
Disappointing my parents
Am I doing the right subject
Feeling lonely / isolated
* What friends think of me
How to pay my share of the rent this week
Next decent meal
© Colmar Brunton 2012 8© Colmar Brunton 2012 8
19%
15%
11%
8%
8%
8%
7%
6%
5%
5%
37%
1%
Biggest fears when leaving study seem to be around finding employment (particularly employment which is enjoyable, in their chosen field and well paying), closely followed by paying off student loans
Q Tell us your biggest fear when you leave study?
Base: February 2012. Total sample (n=520)
Getting the grades/good enough grades/certified/grades for Post Graduate study
Money/being able to pay my bills/support myself/family
I have wasted my degree/doesn't qualify for anything/not getting a job from it
The transition from student to work/the change in life
That I won't get where I want to in my future/degree won't take my career where I want
Being able to get a job in the location I want
I will find myself in a low paying/menial job
How fast/quick can I find a job
Lack of work experience/practical skills
Finding employment in New Zealand
Work that is permanent/long term/stable
My degree will be redundant/not relevant
I am a disappointment to my family
I have wasted my time and money
Coping with a fill time job - stress/hours
Being able to have a work life balance/still being able do the things I want to do
Other Fears
Being unemployed/not getting a job/long term unemployment
Finding employment in my chosen field
Being in a job I dislike/discovering I do not want to work in the field/industry I studied for
Finding a good/well paying job
Paying/being able to pay my student loan - debt
Finding a job I enjoy/an interested in/am passionate about
Deciding what to do next/with the rest of my life
Finding a job (non specific)
Acquiring a decent/good/right job
Failing in my job/not being able to do what is needed of me
Other
Don’t know
=Significantly higher than previous wave=Significantly lower than previous wave
© Colmar Brunton 2012 9
One third of students plan to go straight into career mode, while one fifth have no plan and are nervous about it. The proportion of those who plan to take some time out and stay in NZ is significantly lower than it was in the last wave
Q When you finish study do you have a plan on what the next 12 months will be like?
Base: February 2012. Total sample (n=520)
Yes – I have a plan, it’s straight into career mode
No plan – Pretty nervous about it actually
Yes – Gently getting into career mode
No plan and I’m cool with it
Yes – Overseas for me to take some time out
Yes – Overseas for me to start career
Yes – I’m taking some time out and staying in NZ
33%
19%
17%
12%
10%
8%
2%
The proportion of students in the
final year of their degree who have no plan and are cool with it is
significantly lower than any other
year level
= significantly higher/lower than previous wave
© Colmar Brunton 2012 10© Colmar Brunton 2012 10
Only a fifth of students have changed their plan in the past 3 months. The top 3 plan changes involve planning to continue/extend studies , go overseas to live/work/study or travel before starting a working life
Base: February 2012. Total Sample (n=520)
Planning to continue/extend/studies/post grad
Decided to go overseas to live/work/study
Was going to work/now will go on OE/travel
Degree/studies/papers have changed
Was going to travel/now will stay in NZ/try to find work
Chose to finish studies/found a job/not do post grad
Have a better idea/had no plan before/more relaxed (general)
Happy to get any job not related to study/poor job prospects/temp work
Other
Don't know/keeps changing/unsure what to do
Nothing has changed/none
23%
15%
13%
12%
12%
9%
9%
7%
5%
4%
1%
Has this plan (for what the next 12 months will be like) changed over the last 3 months?Q
78% 22%
Please tell us how this plan (for how the next 12 months will be like) has changedQ
Base: Respondents whose plans for the next 12 months had changed in the last 3 months (n=114)
No Yes
The proportion of third years whose plan has not changed is significantly
higher than any other year level. Those whose change of plans
involved deciding to go to live, work or study were more likely to be in their final year of studyThe proportion of third years who
were going to travel but now will stay in NZ and try to find work is
significantly higher than any other year level.
© Colmar Brunton 2012 11
Your best mate
Parents
Lecturers (excluding the bad ones)
Police
Part time work boss
The last boss you worked for
Younger siblings
Older siblings
The Prime Minister
CEO of Air NZ
The guy who works the night shift at Macca’s
88%
87%
77%
69%
46%
45%
38%
38%
36%
30%
27%
10%
10%
20%
25%
25%
32%
23%
15%
39%
38%
45%
1%
1%
7%
15%
6%
4%
21%
13%
20%
2%
1%
2%
1%
22%
9%
33%
43%
4%
19%
9%
Totally respect Respect a little Not a lot of respect Dont Know/NA
The people youth respect the most are their best mates, parents and lecturers. Respect for the CEO of Air NZ seems to have gone up significantly since November 2011
Q In terms of the relationships you have with other people or types of people, rate the following people in terms of how much you respect and look up to them
Base: February 2012. Total sample (n=520) = significantly higher/lower than previous wave
The proportion of males who respect their parents and the police “a little” is significantly higher than females, while the proportion of
those who “totally respect” them is significantly lower
The proportion of females who totally respect the police is
significantly higher
© Colmar Brunton 2012 12
49% 46% 5%
(6-7) Very happy (3-5) OK (1-2) Not Very Happy
Just under half are very happy with where they live, and just under half are okay with it. Only 5% are unhappy with where they live.
Q How happy are you with where you live?
Base: February 2012. Total sample (n=520)
Mean
5.2
The mean happiness score is significantly lower for those who
live in Christchurch
It is also lower for those who specified that having more
shops/stores would increase their happiness score
© Colmar Brunton 2012 13© Colmar Brunton 2012 13
Things youth believed have the most potential to increase their happiness with where they live are cheap entertainment, improved part-time job prospects and improved transport. More shops and improved networking opportunities make the bottom of this list.
Q What factors could potentially change your score to a more positive one? Please choose up to three of the options below.
Base: February 2012. Total sample (n=520).
Cheap entertainment/things to do
Improved part-time job prospects
Improved transport
Improved work experience opportunities
Better entertainment/places to go to
Improved full-time job prospects
Less crime
More shops/stores
Improved networking opportunities
None of these
41%
41%
36%
29%
28%
23%
17%
15%
14%
8%
The proportion of final year students and the proportion of those living with a partner are
significantly higher than any other year level when it comes to
believing that improved full time job prospects would improve their
happiness scores
Those living in Auckland and Wellington are more likely to believe improved
transport would increase their happiness score, while the proportion of
Christchurch-residents with this belief is significantly lower
Those in Christchurch are also less likely to believe improved part time job prospects would improve
their happiness score. They are instead more concerned with having cheap entertainment/things
to do.
The proportion of those who believe “improved transport” would improve their happiness score is significantly lower for Hamilton than for any other place. Hamilton residents instead
believe lower crime would improve their happiness score.
© Colmar Brunton 2012 14© Colmar Brunton 2012 14
Only 4% buy what they like first and foremost and generally don’t get distracted by discounts.
28%
31%
4%37%
Q Thinking about grocery shopping, please select the statement which best applies…
Base: February 2012. Total sample (n=520).
Yellow stickers, discounts and budget items etc. tend to be the primary influencer when it comes
to purchasing grocery items because I cannot afford to always
be buying my favourite brands
I buy what I like first and foremost and generally don’t get distracted
by discounts
I have my favourite brands and try to buy them more often than
not, but I often get influenced by really
good deals
Yellow stickers, discounts and budget items etc tend to be the primary influencer when it comes to purchasing grocery items because I
don’t have any preferences brand-wise
Those for whom yellow stickers and budget
items are the primary influencer because they cannot afford to always
be buying their favourite brands are less likely to be living with parents and more likely to be living in a
shared flat.
© Colmar Brunton 2012 15
One half are extremely price conscious, whatever type of shopping they’re doing, while one fifth are pretty relaxed in supermarkets and more price conscious around other types of shopping. Only 7% are more concerned with enjoying the moment and don’t consider price too much.
Q Which of the following best describes your ‘shopping philosophy’?
Base: February 2012. Total sample (n=520).
50%
20%
14%
9%
7%
I’m extremely price conscious whatever type of shopping I’m doing, from grocery to
clothes
I’m pretty relaxed in supermarkets and more price conscious around other types of
shopping
I’m extremely price conscious in the supermarket and less so in the mall / high
street stores
I’m extremely price conscious in the supermarket and less so in the mall / high
street stores
I’m more concerned with enjoying the moment and don’t consider price too much
Those in the final year of their degree
are significantly more extremely price
conscious, whatever type of shopping
they’re doing.
© Colmar Brunton 2012 16
Talking to friends/family, doing online price comparisons between different retailers and looking at online reviews seem to be the most popular methods of research before making a purchase
8%
17%
26%
23%
45%
36%
59%
47%
46%
50%
44%
58%
33%
36%
28%
25%
11%
7%
(1-2) Never (3-5) Sometimes (6-7) All the time
Q How often do you do each of the following to research products so that you’re informed before you make a purchase?
Base: February 2012. Total sample (n=520)
I talk to my friends/family
Online – I do price comparisons between different retailers
Online – I look at reviews/blogs about other people’s experiences
I visit different retailers to collect information
Online – I look at what people say about the product on Social Media sites such as
Facebook or Twitter
Other
4.8
4.6
4.1
4.1
3.1
3.2
Mean
Males are more likely to look at reviews/blogs, do price comparisons between different retailers and look at what people say about the product
on social media sites such as Facebook or Twitter
Those who use an iPhone as their main phone are more likely to look at what people say
about the product on social media sites such as Facebook or Twitter.
© Colmar Brunton 2012 18© Colmar Brunton 2012 18
Food, drink and clothing (particularly basic clothing, socks, underwear, etc) are the least researched items. Only 6% research everything before buying
Q What type of products do you NOT research before making a purchase?
Base: February 2012. Total sample (n=520)
61%
34%
10%
6%
5%
Food/grocery items/drink
Clothes/basic clothes/socks/
underwear
Cheap items/under certain value
Toiletries/make up/personal care
items
Stationery/books/ study
materials/study related items/
magazines
Top 5 items not researched before purchasing:
Shoes/footwear
Don't research
much/many
items – 2%
Alcohol
Petrol
Fast food/takeaways
Items/brands they know of or
have aleady used/researched
before
Jewellery/accessories
Phone credit/topup
Music/DVDs/Movies/
entertainment
6% Research EVERYTHI
NG
© Colmar Brunton 2012 19© Colmar Brunton 2012 19
The proportion of those who use a standard phone as their main phone is significantly lower than in November 2011, while the proportion of those who use a smart phone as their main phone is significantly higher
Q
44%
54%
2%Smart Phone
Standard Phone
Base: February 2012. Total Sample (n=520)
What type of mobile phone do you currently use as your main phone?
Other
= significantly higher/lower than previous wave
© Colmar Brunton 2012 20© Colmar Brunton 2012 20
53%
47%
…however, those who still use a standard phone as their main phone are still not willing to forego smartphone-like capabilities, with over half using a standard phone with internet capabilities
Base: February 2012. Respondents who use a standard phone as their main phone (n=279)
Q What type of mobile phone do you currently use as your main phone?
LOL Standard Phone - Text/call only
Standard Phone - Internet Capabilities
© Colmar Brunton 2012 21© Colmar Brunton 2012 21
Just over half of smart phone users are using Androids, while a third are using iPhones. Only 2% are using a Blackberry.
Q What type of mobile phone do you currently use as your main phone?
Base: February 2012. Respondents who use a smart phone as their main phone (n=227)
56%
33%
2%
9% Android
iPhone
Blackberry
Other
Nokia 5800, 560, N97,
E63
Windows
Samsung
LG G300
Maemo 5
LG KM900
• The proportion of those who use their mobile phone for banking, social media, Apps and Internet browsing is significantly higher for those who use an iPhone as their main phone and significantly lower for those who use a standard phone with Internet capabilities.
• The proportion of those who use their mobile phone for Apps and Internet browsing is significantly higher for those who use an android smartphone as their main phone.
• The proportion of those who have used a tablet regularly in the last 3 months is significantly higher for those who use an iPhone as their main phone and significantly lower for those who use a standard phone for text/call only.
© Colmar Brunton 2012 23
29%
25%
25%
14%
1%
1%
4%
2%
Main phone
What type of mobile phone do you currently use as your main phone?
Base: February 2012. Total sample (n=520)
Q
• The proportion of those who use their mobile phone for banking, social media, Apps and Internet browsing is significantly higher for those who use an iPhone as their main phone and significantly lower for those who use a standard phone with Internet capabilities.
• The proportion of those who use their mobile phone for Apps and Internet browsing is significantly higher for those who use an android smartphone as their main phone.
• The proportion of those who have used a tablet regularly in the last 3 months is significantly higher for those who use an iPhone as their main phone and significantly lower for those who use a standard phone for text/call only.
Standard phone(internet capability)
Smartphone(Android)
Standard phone (text/call only)
Smartphone(iPhone)
Smartphone(Blackberry)
None of these
Other Smartphone
Other
Nokia 5800, 560,N97, E63
Windows
Samsung
LG G300
Maemo 5
LG KM900
© Colmar Brunton 2012 24
Almost everyone uses their phones for texts. Calls are not far behind with 87% people using their phones for this. Just under half use phones for Social Media sites, internet browsing and Apps. One third use their phones for Banking.
We want to try and understand a little bit more about your mobile phone and where it fits in your life. Which of the following do you use your mobile phone for?
Base: February 2012. Respondents who use their phone for more than text/call only (n=385)
Q
Texts
Calls
Social Media sites
Internet Browsing
Apps
Banking
99%
87%
45%
45%
44%
33%
• Males are more likely to use their phone for Apps
• The proportion of those who have actively been reading and posting messages that month are fully involved in at least one social media site is significantly higher for those who use their phones to go on social media sites
• The proportion of those who have used a smartphone regularly in the past three months is significantly higher for those who use their phones for banking, social media sites, apps and internet browsing.
© Colmar Brunton 2012 26
App downloads, in general, are happening significantly less frequently than they were in November 2011, but Games apps are downloaded the most frequently, followed closely by Entertainment and Utilities apps.
Thinking about mobile phone apps, what are you downloading apps for and how many in each category?
Base: February 2012. Total Sample (n=520)
Q
Games
Entertainment
Utilities
Social Networking
Photography
Musical
News
Books
Education
Navigation
Productivity
Other
2.8
1.5
1.0
0.8
0.7
0.6
0.6
0.5
0.5
0.5
0.5
2.7
Average number of downloads per respondent
Health & Fitness
Lifestyle
Weather
Reference
Travel
Business
Finance
Medical
Sports
Other App categories downloaded:
© Colmar Brunton 2012 27
90% regularly use their laptops, while just under half use desktop PCs (almost the same proportion as those who use Smartphones). Only 14% regularly use Tablets.
Which of the following devices have you used regularly in the last 3 months?
Base: February 2012. Total Sample (n=520)
Q
Laptop
Desktop PC
Smartphone
Public Computer
iPod Touch for internet browsing
Tablet
Other device which allows internet
None of these
90%
47%
45%
23%
23%
14%
3%
1%
• Standard Phone
• Gaming Console (eg.PS3, XBOX 360)
• eReader
Those living with parents, particularly males, are
more likely to regularly use Desktop PCs
The proportion of those who have rarely checked in
and are not actively involved in any social
media sites (if at all) is significantly lower for those who use laptops regularly
The proportion of those who use a standard phone
with only text/call capabilities is significantly lower for those who use a
Tablet or Desktop PC regularly
© Colmar Brunton 2012 28© Colmar Brunton 2012 28
The proportion of those who think about recycling but have not really changed their behaviour towards the environment has increased significantly since November 2011.
What’s been your general behaviour around doing environmentally friendly things?
Base: February 2012. Total Sample (n=520)
Q
22%
73%
5%
I care a lot about the environment and I’ve
consciously gone out of my way to do whatever I can to be
environmentally friendly
I do think about it and I’ve recycled, but I’ve not really
changed my behaviour or done anything different
I haven’t thought about it and haven’t done anything particularly environmentally friendly
= significantly higher/lower than previous wave
© Colmar Brunton 2012 29
Just over half are okay and sometimes stick to a budget, but have had a hit and miss month. Just under a third take budgeting and managing money extremely seriously and had run a tight ship that month.
I take budgeting and managing money
extremely seriously and this month I’ve run a tight ship & feel in total control
Base: February 2012. Total Sample (n=520)
Q
29%
52%
18%
Money comes and goes, it’s been one of those kind of months where I’m probably a little worse off
The proportion of those who use their phones for social media sites is:
-Significantly higher for those who have actively been reading and posting messages this month and are fully
involved in at least one social media site
- Significantly lower for those who have rarely checked in and are not actively
involved in any social media
Generally I’m okay and sometimes stick to a budget, but this month has been a little hit and miss
© Colmar Brunton 2012 30
Most would like to save for more expensive items, but are willing to forego this in order to be able to spend their income on items that allow them to enjoy themselves on a day-to-day basis
When it comes to budgeting and spending…Please select the statement that describes you best:
Base: February 2012. Total sample (n=520)
Q
66%
23%
11%
I would like to save for more expensive items (in fact, I have a couple of
examples in mind), but I’m willing to forego this in order to be able to spend
my income on items that allow me to enjoy myself on a day-to-day basis
I prefer to pass on buying smaller items and instead try to save my income for
more expensive items such as electronics, car gadgets, label clothing,
etc
I like to spend my income on items that allow me to enjoy myself on a day-to-day
basis eg alcohol, meals/coffee with friends, movie passes, etc. I do not care too much
about saving for more expensive items.
© Colmar Brunton 2012 33© Colmar Brunton 2012 33
34% 66%
Travel/flights/trip/holiday
House/deposit on a house/rent/bond/flatting
Car/tyres/rego/car related costs
Bed/couch/tv/freezer/furniture
Paying off student loan/debt/keep loan as small as possible
Computer/laptop
General savings/nothing in particular/emergency fund
Clothing/shoes/bag/jewellery/watch
Uni/tuition fees/field trip
Wakeboard/surfboard/ski's/other sporting equipment
iPad/tablet
iphone
Other
35%
13%
11%
6%
6%
6%
5%
4%
4%
3%
3%
3%
20%
Most popular items currently being saved for are travel and accommodation expenses, closely followed by cars or car related costs
Base: February 2012. Total Sample (n=520)
Are you currently saving up for anything?Q
YesNo
What are you currently saving up for?QBase: Respondents who are currently saving up for something (n=342)
Camera
Mobile phone/phone
Books/text books
Motorbike/scooter/moped
Concert/sevens/festival tickets
PS3/xBox/Nintendo/games
iPod/touch/MP3/stereo/headphones
Gifts/presents for friends/family
Software/hardware/printer
Smartphone
Uni/tuition fees/books/equipment
Uni/tuition fees/books/equipment related to study
Macbook/pro/air
Equipment /printing related to study
Other items they’re currently saving for
© Colmar Brunton 2012 34
47%45%
8%
Social Media involvement is rather polarising, with just under half checking in but not really contributing, and just under half actively reading and posting messages. Only 8% are not actively involved in Social Media sites.
In terms of Social Media, please select the statement that describes you best
Base: February 2012. Total sample (n=520)
Q
© Colmar Brunton 2012 35© Colmar Brunton 2012 35
Most have used an employment service to help them find a job. Of those who haven’t, almost half intend to.
Base: February 2012. Total Sample (n=520)
Have you ever used an employment service to help you find a job?Q
70%
30%
Yes
No
Do you intend to use an employment service to help you find a job while you are still studying?Q
Base: Respondents who have never used an employment service to help them find a job (n=156)
53%
47%
Yes
No
© Colmar Brunton 2012 36
A user-friendly website is the number one most important factor when considering the services of an employment service provider, followed closely by a cheap/free service. Friendly and approachable staff also make the top three
Listed below are a number of factors that may or may not be important to you when considering the services of an employment service to help you find a job:
Base: Respondents who have used/or intend to use an employment service to help them find a job (n=438)
Q
User-Friendly website
Cheap/Free service
Friendly, approachable staff
Convenient location – close to
Help with interview skills/CV
Recommended/suggested by family
87%
85%
70%
56%
42%
37%
The proportion of those who believe helpful interview
skills/CV writing is significantly higher for those who plan to gently get into
career mode
© Colmar Brunton 2012 37© Colmar Brunton 2012 37
Demographics
40%
60%
MaleFemale
Base: February 2012. Total Sample (n=520)
18 years
19 Years
20years
21 years
22 years
23 years
24 years
12%
21%
23%
18%
12%
9%
6%
First year
Second year
Third year
Final year of degree
Final year of Postgraduate Study
Other
11%
29%
19%
23%
8%
10%
Where are you in terms of the study journey?Q
67% 33%Teens
Early 20s
= significantly higher/lower than previous wave
AucklandChristchurch
DunedinHamilton
InvercargillNew Plymouth
Palmerston NorthTauranga
WellingtonOther town or city in North Island
Rural area in North IslandRural area in South Island
38%12%14%
7%1%1%
5%2%
16%2%1%1%
© Colmar Brunton 2012 38
Sample Breakdown
19%n=252
41%n=544
26%n=350
Wave 1 - July 2011n=298
2%n=26
1%n=16
11%n=150
0.3%n=4
Total Completesn=1542
Total Unique Completesn=1342
Wave 2
November
2011
n=724
Wave 3February
2012n=520
© Colmar Brunton 2012 39
For further information please contact:
Spencer Willis
Colmar Brunton, a Millward Brown CompanyLevel 1, Colmar Brunton House6-10 The StrandTakapuna, Auckland 0622PO Box 3622, Auckland 0740
Phone (09) 919 9238 | Mobile 021 455 297www.colmarbrunton.co.nz