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Page 1: SINGAPORE B2C E-COMMERCE MARKET 2017 - yStats.com · singapore b2c e-commerce market 2017 publication date: april 2017 page 2 general information i page 3 key findings i page 4-5

SINGAPORE B2C E-COMMERCE MARKET 2017 PUBLICATION DATE: APRIL 2017

PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-5 TABLE OF CONTENTS I PAGE 6 REPORT-SPECIFIC SAMPLE

CHARTS I PAGE 7 METHODOLOGY I PAGE 8 RELATED REPORTS I PAGE 9 CLIENTS I PAGE 10-11 FREQUENTLY ASKED QUESTIONS I

PAGE 12 ORDER FORM I PAGE 13 TERMS AND CONDITIONS

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PRODUCT DETAILS Title:

Type of Product:

Category:

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Covered Countries:

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Singapore B2C E-Commerce Market 2017

Report

B2C E-Commerce

N/A

Singapore

English

PDF & PowerPoint

72

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QUESTIONS

ANSWERED

IN THIS REPORT

How large were the E-Commerce sales in Singapore in 2016 and what are the predicted growth

rates?

What is Singapore’s rank in Southeast Asia by E-Commerce market size and penetration?

What are the main trends driving the growth of online retail in Singapore?

Which payment and delivery methods are most demanded by Singaporean online shoppers?

Who are the leading E-Commerce market players in Singapore?

SECONDARY MARKET

RESEARCH

Our reports are exclusively based on secondary market research. Our researchers derive

information and data from a variety of reliable published sources and compile the data into

understandable and easy-to-use formats.

ADVANTAGES Maximum Objectivity

Reliable Sources

Up-To-Date Analysis

Boardroom-Ready PowerPoint Presentations

Guidance For Strategic Company Decisions

SINGAPORE B2C E-COMMERCE MARKET 2017

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SINGAPORE IS THE MOST ADVANCED B2C E-COMMERCE MARKET

IN SOUTHEAST ASIA, AND IS STILL GROWING

Singapore is one of the smallest countries in the region in terms of population, but

had the third largest B2C E-Commerce market in 2016 due to a well-developed

infrastructure, high rates of Internet connectivity and affinity of consumers to online

shopping. More than three-quarters of individuals in this country have Internet access and

Internet connection speed is the highest among the five major Southeast Asian countries,

according to the findings in yStats.com’s report. A high double-digit share of adult Internet

users made purchases online in 2016, driven by factors such as lower prices compared to

offline stores and the ability to access items not available in Singapore from Internet

merchants abroad.

A high share of cross-border imports is an important characteristic of Singaporean E-

Commerce market. More than 50% of online shoppers made purchases from abroad, with

cross-border E-Commerce platforms in China and the USA such as Alibaba and Amazon

being the main destinations, according to statistics cited in this report by yStats.com.

Another important market trend is the growth of M-Commerce, spurred by wide access to

mobile Internet technology which accounts for nearly all mobile phone connections in the

country.

Whether Singaporean online shoppers buy from local or foreign online merchants,

fashion items are the most demanded product category. Among the products with the

fastest predicted growth rate in 2017 are household goods and groceries. Online shoppers

with a high monthly income were especially likely to shop for groceries online, as

yStats.com’s report reveals. The country’s major E-Commerce competitors took notice of

this trend, with online retailer and marketplace operator Lazada acquiring online grocer

RedMart in 2016.

Overall, the B2C E-Commerce market in Singapore is the most advanced of the top

five Southeast Asian nations, as signaled by the highest online share of total retail sales.

Nevertheless, the market is far from reaching its full potential, with double-digit growth

rates predicted through 2025.

SINGAPORE B2C E-COMMERCE MARKET 2017

MARKET 2017

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MANAGEMENT SUMMARY

OVERVIEW & INTERNATIONAL COMPARISONS

Overview of B2C E-Commerce Market and International Comparisons, March 2017

B2C E-Commerce Sales in Southeast Asia, by Country, incl. Singapore, in USD million, 2015

Total Retail Sales and Retail E-Commerce Sales, in USD billion, and E-Commerce Share of Total Retail Sales, in %, in

Southeast Asia, by Country, incl. Singapore, 2016e

B2C E-Commerce Sales in Southeast Asia, by Country, incl. Singapore, in USD billion, 2015 & 2025f

B2C E-Commerce Share of Total Retail Sales in Southeast Asia, by Country, incl. Singapore, in %, 2015 & 2025f

Online Hotels and Airlines Sales in Southeast Asia, by Country, incl. Singapore, in USD billion and in % of Total Hotels

and Airlines Sales, 2015 & 2025f, and CAGR, in %, 2015-2025f

Online Rides Sales in Southeast Asia, by Country, incl. Singapore, in USD billion, 2015 & 2025f, and CAGR, in %, 2015-

2025f

Internet Penetration in Southeast Asia, by Country, incl. Singapore, in % of Individuals, 2015

Average Fixed Internet Connection Speed in Southeast Asia, by Country, incl. Singapore, in MBPS, Q2 2016

Internet Users in Southeast Asia, by Country, incl. Singapore, in millions, 2015 & 2020f

Number of Internet Users Who Research Products or Services Online, by Country, incl. Singapore, in millions, 2015

Breakdown of Online Shoppers in Southeast Asia by Buying From Mobile Phone and From Other Devices, by Top

Cities and Other Areas, by Country, incl. Singapore, in %, November 2015

Breakdown of Online Shoppers in Selected Countries in Asia, incl. Singapore, by Domestic Shoppers Only, Domestic

and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, October 2016

TRENDS

Overview of B2C E-Commerce Trends, March 2017

Breakdown of Online Shoppers, by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-

Border Only, in %, October 2016

Breakdown of Cross-Border Online Spending by Countries, in % and in SGD million, 2016e

Share of Online Shoppers Who Buy from Out-of-Country Online Retailers Due to Better Prices, in %, June 2016

Top 3 Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers, June 2016

Number of Mobile Phone Subscriptions by 2G, 3G and 4G, in thousands, 2011-2016

Breakdown of Devices Used for Research and Purchase Online, in % of Online Shoppers, September 2016

Share of Smartphone Users Who Bought a Product or Service Within an App, in %, and Share of Online Shopping

Done Through Mobile Apps, in %, June 2016

M-Commerce Share of B2C E-Commerce Sales, in %, 2011 – 2015

Average M-Commerce Share of Online Spending, in %, 2016

Drivers and Barriers to Mobile Purchases, in % of Mobile Shoppers, August 2016

Share of Internet Users Who Would Shop More at Online Retailers if They Provided Similar Loyalty Benefits as

Traditional In-Store Retailers, in %, and 5 Most Appealing Loyalty Features, May 2016

Share of Online Shoppers Who Discover New Products through Social Media Channels, in %, August 2016

SALES & SHARES

B2C E-Commerce Share of Total Retail Sales, in % and in SGD billion, 2016

Retail E-Commerce Sales, in SGD billion, 2016e & 2017f

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SINGAPORE B2C E-COMMERCE MARKET 2017

TABLE OF CONTENTS (1 OF 2)

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SALES & SHARES (CONT.)

Retail E-Commerce Sales, in USD billion, and Share of Total Retail Sales, in %, 2015 – 2020f

B2C E-Commerce Sales, in USD billion, and Share of Retail Sales, in %, 2015 & 2025f

INTERNET USERS & ONLINE SHOPPERS

Internet User Penetration, in % of Individuals, 2010 – 2015

Number of Broadband Subscriptions by Type, in thousands, 2011-2016

Online Shopper Penetration, in % of Adult Internet Users, 2016

Factors that Encourage to Buy Online, in % of Online Shoppers, 2016

Average Monthly Online Spending, in SGD, by All Online Shoppers and Online Shoppers with Monthly Income of SGD

4,000-5,000, 2016

Top Motivations to Shop Online, in % of Online Shoppers Aged 15-35, June 2015

Breakdown of Monthly Online Spending in SGD, in% of Online Shoppers Aged 15-35, June 2015

PRODUCTS

Product Categories Purchased Online, in % of Online Shoppers Aged 15-35, by Gender, June 2015

Top 3 Product Categories by Rank Purchased by Online Shoppers, by Monthly Income, 2016

Expected Growth of Online Spending in Selected Product Categories, in %, 2017f vs. 2016

PAYMENT

Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, 2016

Breakdown of Credit Cards Used in Online Shopping, by Credit Card Network and Credit Card Issuer, in % of Online

Shoppers Paying with Credit Card, 2016

Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers Aged 15-35, June 2015

DELIVERY

Top 3 Delivery Options, in % of Online Shoppers, June 2016

Share of Online Shoppers Who Buy from Local E-Commerce Sites Because of Delivery Considerations, in %,

September 2016

Top Loyalty Program Rewards or Benefits Valued the Most, incl. “Free Shipping”, in % of Internet Users, March 2016

PLAYERS

Overview of E-Commerce Players, March 2017

Top 10 Local B2C E-Commerce Websites, by Website Visits, in millions, incl. Thailand’s Share of Website Visits, in %,

and Estimated Number of Visits from Thailand, in millions, February 2017

Top 6 Local C2C E-Commerce Websites, by Website Visits, in millions, incl. Thailand’s Share of Website Visits, in %, and

Estimated Number of Visits from Thailand, in millions, February 2017

Top 10 E-Commerce Apps, by Rank, by B2C/B2B2C and C2C, by Mobile Platform, March 2017

SINGAPORE B2C E-COMMERCE MARKET 2017

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SINGAPORE B2C E-COMMERCE MARKET 2017

REPORT-SPECIFIC SAMPLE CHARTS

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GENERAL METHODOLOGY OF OUR MARKET REPORTS Secondary Market Research

The reports are compiled based on secondary market research.

Secondary research is information gathered from previously published

sources. Our reports are solely based on information and data acquired

from national and international statistical offices, industry and trade

associations, business reports, business and company databases,

journals, company registries, news portals and many other reliable

sources. By using various sources we ensure maximum objectivity for all

obtained data. As a result, companies gain a precise and unbiased

impression of the market situation.

Cross referencing of data is conducted in order to ensure

validity and reliability.

The source of information and its release date are provided on

every chart. It is possible that the information contained in one chart is

derived from several sources. If this is the case, all sources are mentioned

on the chart.

The reports include mainly data from the last 12 months prior

to the date of report publication. Exact publication dates are mentioned in

every chart.

Definitions

The reports take into account a broad definition of B2C E-

Commerce, which might include mobile commerce. As definitions may

vary among sources, exact definition used by the source (if available) is

included at the bottom of the chart.

Chart Types

Our reports include text charts, pie charts, bar charts, rankings,

line graphs and tables. Every chart contains an Action Title, which

summarizes the main idea/finding of the chart and a Subtitle, which

provides necessary information about the country, the topic, units or

measures of currency, and the applicable time period(s) to which the data

refers. With respect to rankings, it is possible that the summation of all

categories amounts to more than 100%. In this case, multiple answers were

possible, which is noted at the bottom of the chart.

Report Structure

Reports are comprised of the following elements, in the following

order: Cover page, preface, legal notice, methodology, definitions, table of

contents, management summary (summarizing main information

contained in each section of report) and report content (divided into

sections and chapters). When available, we also include forecasts in our

report content. These forecasts are not our own; they are published by

reliable sources. Within Global and Regional reports, we include all major

developed and emerging markets, ranked in order of importance by using

evaluative criteria such as sales figures.

Notes and Currency Values

If available, additional information about the data collection, for

example the time of survey and number of people surveyed, is provided in

the form of a note. In some cases, the note (also) contains additional

information needed to fully understand the contents of the respective data.

When providing information about amounts of money, local

currencies are most often used. When referencing currency values in the

Action Title, the EUR values are also provided in brackets. The conversions

are always made using the average currency exchange rate for the

respective time period. Should the currency figure be in the future, the

average exchange rate of the past 12 months is used.

METHODOLOGY OF OUR SINGAPORE B2C E-COMMERCE MARKET 2017

Report Coverage

This report covers the retail E-Commerce market in Singapore.

A broad definition of retail E-Commerce used by some original sources

cited in this report might include both B2C and C2C E-Commerce.

The report contains relevant information about international

comparisons, market trends, E-Commerce sales and shares, Internet

users and shoppers, products, payment methods, delivery and players.

Report Structure

The report starts with an overview of the E-Commerce market

and international comparisons, where the relevant country is compared

to other countries in the region in terms of criteria relevant to retail E-

Commerce, such as sales, Internet and online shopper penetration.

Next, the “Trends” section includes an overview of market

trends, such as M-Commerce and cross-border E-Commerce.

The section “Sales & Shares” covers the development of retail E-

Commerce sales and E-Commerce’s share of total retail sales.

In the “Users & Shoppers” section, information about Internet

penetration and online shoppers is included.

Afterwards, the section “Products” shows the leading product

categories purchased online.

The next section, “Payment”, covers the payment methods most

used by online shoppers.

Furthermore, the “Delivery” section covers information related to

delivery in online shopping.

Finally, the “Players” section includes information about the

leading E-Commerce companies, including rankings of top online shopping

platforms by website visits.

SINGAPORE B2C E-COMMERCE MARKET 2017

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Thailand B2C E-Commerce Market 2017

Indonesia B2C E-Commerce Market 2017

Asia-Pacific Online Payment Methods: Full Year 2016

Asia-Pacific Cross-Border B2c E-Commerce 2017

Asia-Pacific Clothing B2C E-Commerce Market 2016

Asia-Pacific Online Travel Market 2016

March 2017

March 2017

March 2017

February 2017

July 2016

November 2016

€ 750

€ 750

€ 1,950

€ 1,950

€ 950

€ 750

China B2C E-Commerce Sales Forecasts: 2016 to 2020

Japan B2C E-Commerce Sales Forecasts: 2016 to 2020

Top 5 Country B2C E-Commerce Sales Forecasts: 2016 to 2020

Trends in Worldwide Internet Retail 2016

Global B2C E-Commerce Market 2016

Online Retail in Emerging Markets 2016

November 2016

December 2016

November 2016

July 2016

June 2016

June 2016

€ 450

€ 450

€ 1,950

€ 1,450

€ 2,950

€ 3,450

Global Cross-Border B2C E-Commerce 2017

Global Online Payment Methods: Full Year 2016

Global Alternative Online Payment Methods: Full Year 2016

February 2017

March 2017

March 2017

€ 2,950

€ 2,950

€ 1,950

Middle East B2C E-Commerce Market 2016 May 2016 € 1,950

Africa B2C E-Commerce Market 2016 May 2016 € 1,950

Latin America B2C E-Commerce Market 2016

Europe B2C E-Commerce Market 2016

March 2016

February 2016

€ 1,950

€ 2,950

UPCOMING RELATED REPORTS

REPORT PUBLICATION

DATE

PRICE*

Malaysia B2C E-Commerce Market 2017

Southeast Asia B2C E-Commerce Market 2017

Asia-Pacific B2C E-Commerce Market 2017

April 2017

May 2017

May 2017

€ 750

€ 1,950

€ 2,950

SINGAPORE B2C E-COMMERCE MARKET 2017

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