Simona Lazar copywriter

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My name is Simona and I currently write copy for a living. You are now looking at my Curriculum Vitae Portfolio.

I hope you will be genuinely delighted. Let’s move on.

hello!

Born and raised:

» 16.06.1988 » In Arad, a city very far away from here.

Educated:

2007 – 2010 Academy of Economic Studies » Bucharest » Bachelor in Business Economics » German language

2004 - 2007 National College Moise Nicoara » Arad

I speak, write, read:

English & German fluently

French & Spanish semi-fluently

Contact information:

0721609718

Str. Borsa, nr.37, sector1, Bucharest

simonelzr@yahoo.com

facts

professional path & achievements Present:

CopywriterMercury360 Communications

Junior Copywriter Mercury360 Communications

Trainee CopywriterMercury360 Communications

Before making a use of my creative side I worked as a:

Recruiting ConsultantSunset Blvd Agency, Bucharest

Journalism InternObservatorul de Arad

Model and HostessPrima Models Agency, Arad

Dr. Oetker

» Paula

» Milkshake

» Cioco Latte

» Crem Pudding

» Décor

PeroniTetra PakCoca Cola

» Coca Cola

» Burn

» Cappy

» Nestea

Western UnionSCA» Libresse» TenaVellant Publishing House

RaffaelloNiveaHeidiAlbalactMinistry of Health, Ministry of Transport

clients

allow me to brag a littleDiplomas I own:

English Translator Certificate2007

Advanced Cambridge Certificate, grade A

Goethe Institute German Certificate, level B2

Intermediary DELE Spanish Certificate, grade 88 (out of 100)

Trainings:

SIT Training

John Griffiths Strategic Tools Training

Doru Panaitescu On-line Training

On-pack promotions Training

Miscellaneous:

I was a contestant in the Young Lions Media Competition, Cannes Advertising Festival 2010

Toefl IBT, grade 102

SAT Exams SAT 1 and SAT 2

3rd place at a national blogging competitionbest personal blog www.zappy.ro

work

Vellant Publishing House

Challenge

Create an inovative communication campaign for Vellant Publishing House, increase awareness about their exquisite books and introduce them to their young and complex target.

Solution

We spread all 186 pages of a never before published book to facebook friends, key opinion leaders and even the author himself, and asked them to get inspired by the page. We then published the book and revealed the name of the author.

Results:

We significantly increased all of our clients value indicators.

The campaign was featured in creativity online, creativereview, advertising age, advertlover, adoho-likand many more. I was invited to host a Cultural Marketing Workshop for students and talk about the campaign.

short movie about the campaign

click here

Western Union

Challenge

Come up with an attractive concept to communicate the mechanism of the promotion and the discount our client was offering.

Solution

Concept1We used the famous 3 in 1 idea, to attract attention, appeal to the target and also treat a serious promotion with a bit of humour.

Concept2The idea revolved around a popular Romanian saying, in order to be sure our target was reached, while also being very visually appealing.

Results:

We won the pitch.

Headline » Intelligent housewives choose Western Union 3 in 1! Headline » Resourceful youngsters choose Western Union 3 in 1!

other work that I’m proud of

Innovative POSM 3 in 1 Coffee Flyer

Western Union

The Gift

Headline » A gift given in time is two times worthy.

ClientDr. OetkerBrands:Paula, Décor, Crem Pudding,

Summary

In two years’ time, I’ve had the chance to work on tens of Dr. Oetker projects, multiple brands, from ATL to BTL, complex concepts or just simple executions.

I enjoy working for Dr. Oetker because they are always colorful, bright and positive and they mostly allow us to play and get creative.

You will see many executions for different brands. Some of them made it on air, others got a little lost.

happy, bright & colorful stuff

Headline » Summer’s coming, oh what joy, Paula’s taking me to the seaside!

Headline » Have a taste of all the colorful Paula fruity spots! Headline » Paula's gift for you today is a furry friend to stay!

ClientPaula

Challenge:

To sustain one of many Paula promotions, we also had to do an on-line contest of our choice. Consumers had to enter the site with a unique code and complete a challenge.

Solution:

Because our target was mostly up to 10 years old, we designed a game for them, where they could decorate their own party, invite friends and play some music. The best decoration won a real life birthday party, with Paula & friends as guests.

Topping & Milkshake

Headline » Everything tastes better with Topping. Headline » What do deserts want?

Décor

Headline » Dr. Oetker will color the messages to your loved ones. Headline » With Dr. Oetker, even your dreams will be sweet.

Crem Pudding & Milkshake

Headline » What do you think of Crem Pudding? It’s Mmmmmmm! Headline » Milkshake. Amusingly Easy.

Crem Pudding & Milkshake

ClientPeroni

Challenge:

I worked on various campaigns for Peroni, from ATL to BTL and anything in between. The main focus was to shift the consumer's perception and portray Peroni as more of a men's beer, while still keeping a touch of Italian style.

Solution:

To acchieve this, we divided the communication plan into 3 different platforms: Sport, Draught and Aperitivo. We had a photoshooting for each campaign and sustained the platforms with various promotional on & off premise activities.

the italian job

Headline » Live you life with passion and style. Headline » Live you life with passion and style.

Tetra Pak1

Challenge

Propose a full 360 campaign that would change consumer’s perception about UHT milk. Make UHT the alternative to loose, farm milk.

Solution

We proposed several clean, clear, but creative ideas that ultimately had the same key mes-sage: no matter how you look at it, UHT is better, healthier and safer than farm milk.

We won the pitch.

Headline » Unpackaged milk is not as safe as you think. Headline » If you boil Lapte de vaca (cow milk), you actually drink L pte e v c. You loose important vitamins like A, B, D and K.

the work goes on

Headline » If you saw how loose milk is handled, you would only buy UHT. On-line banner, same message

Tetra Pak2

Challenge

The strategy now changed » UHT was to be communicated as the same healthy cow milk, just better protected.

Solution

We proposed We chose to do a very educational campaign, that would inform the consumer about UHT’s benefits while still being fun to look at.

To watch the TVC click here

Headline » Daddy, where does milk come from?

the one that went on air

Cappy body time

Challenge

Cappy wanted us to launch their new “Body Time” sortiment, with the help of a promotion & activation campaign. The product was supposed to bring your energy up and vitalize you.

Solution

We tried to go far with this one, by playing with interaction and entertainment. The consumer would be very involved and immediately experience the benefits of the product.

Headline » Apathy? Refresh yourself with Cappy Body Time! Headline » Worn-out? Refresh yourself with Cappy Body Time!

one fun project

Cappy body time

2nd Concept

Burn

Challenge

Burn invited us to a pitch to launch their new 485 ml can. More Burn means more energy, so that is what we chose to communicate.

Solution

We proposed two concepts and many innovative POSMs. Both ideas centered around the increasing amount of energy you get from the bigger Burn, while also engaging the consumer and making the Burn experience memorable.

Headline » Get active with the new Burn... Headline » Extend your energy with the new Burn!

how to start a fire

Burn

POSMs

Tabu

Innovative Media Proposal

I also think innovation

Copy » A woman spends 3000 days of her life choosing the right clothing article. On all the others, she is a brilliant cardio surgeon. Tabu. A magazine for shockingly sophisticated women.

Copy » A woman spends 3560 days of her life on a diet. On all the others, she is head of the Association for Women in Mathematics. Tabu. A magazine for shockingly sophisticated women.

Nivea

Challenge

Nivea wanted an entire summer promotion concept, together with prize and mechanism proposals.

Solution

We wanted a new and exciting big prize – so we suggested offerint 10 more vacation days for the winner. Also, because we figured he would get bored after a while – we created a multifunctional poster that could be turned into an origami figure.

Headline » Suggestion for time spendure: crab figure. Execution time: 7h, 34 min.Nivea Sun rewards you with 10 more vacation days!

a touch of interaction

After all, I don’t want to bore you. If you wish to see more of my work, don’t hesitate to contact me.

Thank you for your time!

this is it!