Creativity is a weapon of mass construction.
#1 BIGGER. DREAM [AND KEEP TRACK OF IT]
#2 Embrace culture, not category. [FIND THE UNEXPECTED RELEVANCE]
#3 FOCUS ON THE PRIZE, NOT THE MEDIUM.
#3 FOCUS ON THE PRIZE, NOT THE MEDIUM.
[DO THINGS PEOPLE CAN FEEL, BE A PART OF & BELIEVE IN]
#4 MAKE IT REAL.
#5 Be culturally provocative. [CREATIVITY IS BORN FROM EMOTIONAL TENSION POINTS]
#6 RELEASE YOUR BRAND VOICE.
[IT’S ABOUT VALUES, NOT STYLE]
#7 KEEP THE IDEA ALIVE.
#8 COLLABORATE. [KNOW WHAT YOU’RE BAD AT]
#10 BE BRILLIANT.
WITHOUT INSIGHT WE HAVE NOTHING.
Creative intelligence can change the World. [It can change the way people live, think, feel, dream & do]