SHE WHO DARES WINS !
Liz McGettigan BA MCILIP ACMI FRSADirector of Digital Cultural ExperiencesSOLUS UK
MEME
• ME• CONTEXT• FOOD FOR THOUGHT• ROLE MODELS• VISIBILITY• POINTERS• FIND YOUR NICHE• MAKE IT HAPPEN!
SHE WHO DARES!
Where a man might say “I deserve that leadership
position”
a woman is more likely to think “ Am I good enough? Can I do it?
The emerging leader’s quandary
You can’t get a higher level job without leadership experience…
But you can’t get leadership experience without the job.
• Where do I want to be in 2 years? In 5 years?• What brand presence do I need to become known for now, • in order to get there?
Ask yourself ?
FIND YOUR NICHE
• What are you passionate about!
• What are your leadership strengths and talents?
• What does your company/ industry need?
WHY WOMEN MAKE BETTER BOSSES - Recent survey
• Lead in a more democratic way• Allow staff participation in decision- making• increases communication between management and
employees
• More persuasive• Learn from adversity• Inclusive• Team builders• Ignore rules• Take risks
We are…..
Take a chance and dive in !
ENTRY-LEVEL BRANDSValuable contributor. Team-player. Specialist. Go-to person
MID-LEVEL BRANDS Strategist. Innovator. Change agent. People motivator. Project leader. Subject matter expert. Fixer. Turnaround architect.
SENIOR-LEVEL BRANDS Visionary. Thought leader. Leader who develops leaders. Charismatic leader.
Make a plan!
• Read, research, learn• Sharpen business
acumen & leadership skills
• Volunteer or contribute to special projects sponsored by key executives
• Participate on special task forces and committees.
Present in meetings. Invite leaders.
Submit articles to orgs/ industry newsletter. Blog or publish
Speak at conferences, on panels, in the media, ask to be nominated for an award, ask a colleague to “toot your horn”, and reciprocate
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