PROJECT OF MANAGEMENT
GROUP MEMBERS
Shazia KanwalSumman Niaz
Hannan SohrabSultan
Mehmood
INTRODUCTION OF PEPSI
Brand of Pepsico. No.1 soft drink in Pakistan Introduced by Caleb Bradham in
1893 Operates in more than 156 countries
of the world Head quarter is in New York
PEPSI PAKISTAN
Founded by Nawab Siddique Hussain Qureshi
In 1971, first plant was established in Multan
Faced severe competition from ”7up” which was established in 1968
Introduced “Teem” to compete with “7up” “7up” was acquired by Pepsi, later Head office is in Lahore
CONT’D PEPSI PAKISTAN
Distribution Centers are in: Karachi Lahore Multan Gujranwala Faisalabad Islamabad
INGREDIENTS OF PEPSI
Carbonated Water High fructose corn syrup Caramel color Sugar Phosphoric acid Caffeine Citric acid Natural Flavors
INTRODUCTION OF COCA COLA
Brand of Coca Cola Co. Introduced by John Pemberton in
1886 Operates in more than 200 countries
of world Head quarter is in Georgia
COCA COLA PAKISTAN
Started in Pakistan in 1953 Head office is in Karachi Distribution centers are in:
Karachi Sialkot Hyderabad Faisalabad Gujranwala Multan Lahore Rahim Yar Khan
INGREDIENTS OF COCA COLA
Caffeine Cocaine Carbonated water Sugar Phosphoric acid Natural flavors
VISION, MISSION AND VALUES
VISION STATEMENT OF PEPSI
"To be the world's best beverage company.”
MISSION STATEMENT OF PEPSI
"To be the world's premier consumer Products
Company focused on convenient foods andbeverages.”
CORE VALUES OF PEPSI
Core Values
Care for Customer
s
Sell only proud
products
Speak Truth
Balanced long term and short
term benefits
Respect for others Innovative
VISION STATEMENT OF COCA COLA
“Be a highly effective and fast-movingorganization.”
MISSION STATEMENT OF COCA COLA
To refresh the world... To inspire moments of optimism and
happiness... To create value and make a difference.
CORE VALUES OF COCA COLA
Leadership
Integrity
Accountability
Passion
Diversity
Quality
BOARD OF DIRECTORS OF PEPSI
Mr. Akbar Akhtar Khan(Chairman)
Mr. Haroon Akhtar Khan(Chief Executive Officer)
Mr. Amjad Jahanzaib Khan(Company Secretary)
Mr. Ghazi Akhtar Khan(Member)
Mr. Saifullah Khan Paracha(Member)
BOARD OF DIRECTORS OF COCA COLA
Nadeem Chowhan(Senior facilitator and consultant)
Farhad Karamally(International Management Consultant)
Naveed Khan(Admin and operations manager)
Kamran Rizvi(Founding Director)
Mehreen Shoaib(Senior Consultant)
PRODUCTS OF PEPSICO.
PRODUCTS OF COCA COLA CO.
MANAGEMENT FUNCTIONS
Management Functions
Planning
Organizing Leading Controlling
PLANNING
Planning involves Defining goals Establishing strategies Developing plans to coordinate
activities
MANAGEMENT FUNCTIONS OF PEPSI
Planning GOAL: to beat competitors and to
improve quality Centralized decisions Traditional goal setting technique Formal Planning Handle unusual situations by
conducting special meetings with employees
ORGANIZING
Organizing is defined as: Determining what needs to be done How it will be done Who is to do it
ORGANIZING
Work specialization Team work Low managerial levels Training of employees
DEPARTMENTS
HRM DepartmentPlanning analysis DepartmentMRD DepartmentAudit DepartmentProduction Depatment
Quality Control Department Inventory Department Empty stock Department
Sales Department Post mix Department
LEADING
Leading involves: Motivating Working with and through other people
to accomplish organizational goals
LEADING
High level of motivation Bonus and salary packages 5Kg sugar on Eidain Profit Allowance Travelling allowance and daily
allowance
CONTROLLING
Controlling is defined as: Monitoring Comparing Correcting work performance
CONTROLLING
Audit of accounts Top level management has proper
check and balance on lower level management
Each manager has one assistant manager to check the performance of staff employees
How to solve conflicts between employees?
MANAGEMENT FUNCTIONS OF COCA COLA
Planning GOAL: To ensure proper delivery of
products to customers Rational decisions Centralized decisions Traditional goal setting technique Formal Planning
ORGANIZING
High formalization Team work Training of employees
DEPARTMENTS
HRM Department Account Department Marketing Department R&D Department Sales Department IT Department
LEADING
Discuss with employees various problems faced by them
Bonus and salary packages Incentives like TA, DA Social with employees
CONTROLLING
Check and balance on employees Take action against problem creators Control proper distribution of products Compare stated and real goals Manager in every field to control
activities in that department
SWOT ANALYSIS
SWOT
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
SWOT ANALYSIS OF PEPSI
STRENGTHS More brands than its competitors like Coca
Cola, Amrat Cola Most preferred soft drink in Pakistan Low employee turnover rate Discount schemes for customers from time
to time More brand loyal customers Sponsors sports, musical concerts, walks
WEAKNESSES
Low foreign investment No discount or incentives for retailers Not considering important outlets like
hotels, canteens, colleges
OPPORTUNITIES
Launch products in areas where Coca Cola has not made supply
Provide refrigerators where Coca Cola has not provided
Increase the sales through increase in investment in musical concerts and cultural shows
THREATS
PEPSI stands for “Pay Each Penny to Save Israel”
Increased taxes Coca Cola is a strong competitor of
Pepsi Local brands Other drinks like juices
SWOT ANALYSIS OF COCA COLA
STRENGTHS Brand Name Most preferred drink in international
market Captures all the outlets of Railway
stations Foreign investment
WEAKNESSES
No discount schemes for customers and distributors
High employee turnover rate Less carbonated as compared to Pepsi Less brands than Pepsi Pepsi captures the outlets of airport Lack of popularity of many Coca Cola
brands
OPPORTUNITIES
Advertise less popular brands Purchase rising brands Increase number of distribution centers Offer scholarships for students Sponsor Pakistan Hockey Team
THREATS
Tough competitors like Pepsi Govt. policies Threat of Health Minister Public Pressure Groups Other drinks like juices
ANALYSIS OF FINANCIAL STATEMENTS
Company Name
Total Revenue Gross Profit Net Profit
(Amount in Billions)
(Amount in Billions)
(Amount in Billions)
Pepsi 55,137 41,395 15,642
Coca Cola 40,990 29,902 8,824
FINANCIAL STATEMENT ANALYSIS
Pepsi Coca Cola
55,437
40,99041,395
29,902
15642
8824
Chart Title
Total Revenue Gross Profit Net Profit
BALANCE SHEET ANALYSIS
Company Name
Current Assets
Fixed Assets Total Liabilities
(Amount In billions)
(Amount in Billions)
(Amount in Billions)
Pepsi 23,135 36,836 59,971
Coca Cola 14,205 34,120 48,325
ANALYSIS OF BALANCE SHEET
Pepsi Coca Cola
23135
14205
3683634120
15368
48325
Chart Title
Current Assets Fixed Assets Total Liabilities
CONSUMER ANALYSIS OF PEPSI AND COCA COLA
Pepsi50%
Coca Cola35%
Others16%
CONCLUSION
According to the research and survey conducted by us, management of both cmnies are performing good. But Pepsi is most preferred soft drink in Pakistan as compared to Coca Cola due to different offers due to taste.
THANKS
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