© 2012 Cisco and/or its affiliates. All rights reserved. 1

Shape Your Business For the Future:

Powering Transformation With Cisco

Mobility and Cloud Collaboration Applications

Roland Javines OngConsulting Systems Engineering LeadHCS, UC & Collaboration Technologies-AsiaPac & Japan19 June 2012

Cisco Confidential© 2011 Cisco and/or its affiliates. All rights reserved. 2

Thin ClientsCloud-Based Applications

Challenge is to provide rich media and consistent user experience across hosting models

Cisco Collaboration Portfolio

CLOUD

ON PREMISE

UnifiedCommunications

TelepresenceCollaboration

Applications

CustomerCollaboration

Virtualization

The Future Workspace Moves with YouThe evolution of the corporate workspace

FlexibilityProductivity

Applications Contacts

Bring Yourself to the Workspace

,

Applications Contacts Mobile Apps

Bring the Workspace on devicesNext Generation Workspace

moving with us

FlexibilityProductivityFlexibilityProductivity

Virtualize Collaboration

Virtualize the ApplicationsCollaboration applications virtualized in the data center

1

Virtualize the DeliveryProvide Collaboration as a service from the cloud

2

Virtualize the WorkspaceEnable desktop virtualization without the compromises

3

Dynamically add UC capacity;move active servers as needed

Cohesive solution fully supported by Cisco

Deployment flexibility

Easy installs, upgrades, and zero-downtime backups

Unified application management tools for the data center

Reduced hardware footprint, power, and cooling

Cisco UC in the Virtualized Data CenterUnified Communications on the Unified Computing System

Unified Communications

Management

Operational Improvements

Hardware Independence

End-to-end Support and Integration

Availabilityand

Scalability

TCO Savings

Virtualizing the Applications1

• Unified Communications Manager with Integrated Mobility

• Unified CM Session Management Edition

• Unity Connection

• Unity

• Unified Presence

• Unified Contact Center (Enterprise & Express)

• Unified Customer Voice Portal

• More to come: CUEA, CUMA, CER, etc.

Virtualized Application SupportBroadest support for virtualized collaboration

Virtualizing the Applications1

Support for Cisco UC Applications on IBM and HP spec servers available upon request

Increased Demand for New Consumption ModelsNew deployment options are outpacing traditional CPE

• * Forrester Research, Mar 2009,: Cisco commissioned research on Global Managed Services Opportunity

CAGR 201312%+ 27%+ 23%+18%+

Virtualizing the Delivery2

Why Collaborate in the Cloud?

Financial Drivers

• Opex vs. Capex

• Consolidate and centralize IT

• Reduce real-estate and energy costs

Flexibility and Agility

• Scale up and down with business needs

• Faster deployment and accessibility

• Business continuity

Globalization

• Global acceleration

• Worldwide collaboration

• Standard services for all employees

• Optimize business process

Strategic Advantage

• Core vs. context

• Acceleration of business strategy

• Proven capabilities

Virtualizing the Delivery2

Large Enterprise

UC on UCSHCS

Management

Hosted Private NetworkPure Hosted Hybrid On PremisesREMOTE MANAGED

Customer 4 Customer 5

UC on UCS UC on UCS

Customer 1 Customer 2 Customer 3

UC on UCS

Flexible Deployment Models

PSTN

3G/4G Mobility Network

VMWare ESXi Server

HCS AppsHCS Apps HCS Apps

HCS PARTNER CLOUDHosted Private Cloud

Virtualizing the Delivery2

New Virtual Workspace is Key… to Meet the Evolving Business Requirements

PC Centric

Phone Centric

Video Centric

Next Generation Virtual Workspace

Virtualizing the Workspace3

0

10

20

30

40

50

2010 2011 2012 2013

Gartner Hosted Virtual Desktop Installed Based Forecast

78%

91%

138%

The Market is Ready

Graphic adaptation created by Cisco based on Gartner data. Source: Gartner, Inc., Forecast: Hosted Virtual Desktops, Worldwid e, 2010-2014 (2010 Update), 2010 – 2014 (2010 Update), Ranjit Atwal, December 1, 2010.

In Millions

What We’ve Heard From Customers…

Flexibility / Business Continuity

Total Cost of Ownership

Data Security

Desktop Virtualization Drivers

Fragmented Solution Set

Maintaining High Quality for Video, Voice Experience

Desktop Virtualization Challenges

Return on Investment

Virtualizing the Workspace3

A New Desktop Virtualization Experience is Required

Your IT staff requiresStandardization and Security

Your Employees requireRich Media Collaboration

VXI

Virtualizing the Workspace3

Voice, Video, Virtual Desktop ChallengeMonolithic data flows

• Voice/Video embedded in the display protocol

• Media flow goes all the way to data center and back

• Heavy processing on virtual desktop in data center

• Bandwidth explosion

• Latency and jitter

• Display protocol and possible endpoint become unstable

Virtual Desktop

Virtual Desktop

Media manager

WAN

Thin Client

Display Protocol

Thin ClientDisplay Protocol

Media Flow

Media Flow

Data Center

Signalling

Signalling

Virtualizing the Workspace3

Next Generation Virtual WorkspaceUnifying Virtual Desktop, Voice, Video

Cisco VXI

• User interacts with “soft client” on virtual desktop in data center

• VXC intelligently routes local client-to-client streaming of video / voice

Benefits

• Bandwidth reduction

• Reduced processing in data center, increase in VM blade density

• High quality voice and video

Network handling real-time data (QOS, CAC)

Eliminates hair-pinning of media through data center

VM-User 1

VM-User 2

CUCM VXI Cloud

DesktopVirtualization Protocol

DesktopVirtualization Protocol

Media Flow

Media Flow

Data CenterCitrix XenDesktop

Signalling

(SIP)

Signalling

(SIP)

Signalling

(SIP)

Signalling

(SIP)

Media Flow

Avoiding the Hair-pinning Problem

VXC 4000

VXC 6215

Virtualizing the Workspace3

Cisco Virtualization Experience Infrastructure (VXI):

Virtualization-Aware

Borderless Network

Virtualized

Data CenterVirtualized Collaborative Workspace

UC on UCS

Desktop Virtualization without the compromises

Virtualizing the Workspace3

Summary: Virtualizing Collaboration

Virtualize the WorkspaceDesktop virtualization without the compromises

3

Virtualize the ApplicationsCollaboration applications virtualized in the data center

1

Virtualize the DeliveryCollaboration as a service from the cloud

2

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Cisco Collaboration Portfolio

UnifiedCommunications

TelepresenceCollaboration

Applications

CustomerCollaboration

Cisco Collaboration Applications Deliver

Better Together FunctionalityShared infrastructure for video, voice, IM, and presence

1

Broadest Range of InteroperabilityFunction across platforms, browsers, and devices

2

Enterprise Class ITSecure, scalable, flexible, and compatible

3

Real-Time ROIOperational costs, productivity gains, strategic advantage

4

Cisco Collaboration Applications

Virtual Meetings

WebEx

GroupReal-time

Rich, Real-TimeCommunications

Jabber

One-one; One-to-fewReal-time

Social Collaboration

Quad

Many-to-manyReal-time and asynchronous

Meet the Needs and Preferences of the Evolving Workforce

Office | Teleworkers | Retail | Hospital | Manufacturing

PCs & Macs Android & iOS Tablets Smart Phones

Support user choice and experience while maintaining security

Mobile ExperienceCollaborate anytime, from anywhere

Balance personal productivity with enterprise-class control

Employee CollaborationCustomer Collaboration

Social ExperienceOut-of-the-Box” sharing and collaboration

Visual ExperienceVideo gets the “first-class” treatment

High-quality video

Interoperable

Integrated

Upload, view, share, comment, search

Video communications

Video content

Broadest Range of Platforms, Browsers, and Devices

WebEx Jabber Quad

Enterprise-Class IT Experience

Secure, scalable, reliableIntegrates with

existing investmentsFlexible

deployment options

Rich, Real-TimeCommunications Social CollaborationVirtual Meetings

Better Together

QuadJabberWebEx

Video: H.264

Voice: SIP

IM & Presence: XMPP

Cisco Jabber: The Power to CollaborateAn all-in-one Unified Communications application

All-in-One UC Application

Presence and IM

Voice, video, voice messaging

Desktop sharing, conferencing

Collaborate from Any Workspace

PC, Mac, tablet, smart phone

On-premises and cloud

Integration with Microsoft Office

Intuitive Integration with Business Apps• Simple, intuitive user experience

• Connects with voice

• Voice:

– Soft phone or desk phone control

– High-quality audio– Manage calls (transfer, hold)

• Video:

– Rich experience: high definition, multiparty

– Industry standard (H.264), interoperable

• Share desktop, initiate WebEx meetings

Communicate from Microsoft OfficeIM, communications integrated for easy access

Cisco Presence Light-ups Click-to-IM, Click to-Call

Mobile UC in Tactical Environment

Rapid Deployment Tactical Communications Kit

Cisco Collaboration Applications Deliver

Better Together FunctionalityShared infrastructure for video, voice, IM, and presence

1

Broadest Range of InteroperabilityWork across platforms, browsers, devices

2

Enterprise-Class ITSecure, scalable, flexible, and compatible

3

Real-Time ROIOperational costs, productivity gains, strategic edge

4

Thank you.