FORIMMEDATERELEASE

NormandLatourelleandtheCavaliaGrouptobringnew

creationsandperformancestoChina

TheCanadiancompanycontinuesitsodysseyinChinaasoneofthemostactiveforeign-ownedentertainmentgroups

SHANGHAI, CHINA (Thurday, September 1, 2016) – Today Normand Latourelle, Founder &President of Cavalia Inc. and Normand Latourelle International Productions Inc., the largestCanadian-owned cultural enterprise of its kind and an integral part of this country’s culturalheritage,signedamajoragreementwiththeChinesefirmGold-FinanceGroup.Gold-FinancehasaskedLatourelletocollaborateonimaginingandproducingarevolutionarynewshowaswellaseverydetailofapurpose-built1,200-seattheatretobelocatedinHangzhou’sfutureJCPlaza.

Inspired by the culture of the city of Hangzhou, the new 90-minute multidisciplinary andmultimediashowissettodebutwhentheJCPlazaopensinlate2018.LocatedintheGongShuDistrictofHangzhou,Zhejiang,PRC,themagnificentJCPlazawillhousebothanoriginaltheatreandGold-Finance’sheadquarters.Itpromisestobeaunique,must-seeattractionforlocalsandinternationaltouristsalike.

Cavalia Inc.’s two shows,CavaliaandOdysseo, have traveled theworld and enthralled over 7millionspectators.BycombiningCanadiancreativity,talentandentrepreneurialismwithChinesebusinessacumen,Cavaliahasquicklyestablisheditselfasthemostactiveandsuccessfulforeign-ownedentertainmentcompanyinChina.

The show Cavalia began its current Asian tour in Singapore in August 2014, then gallopedthroughsuccessful runs inSeoul,TaipeiandHongKong.Since July2015, theshowCavaliahasfirst been staged in Shanghai and Zhengzhou. Since April 2016, it has been playing in Beijing.WorkingwithSinocap,theChinesepartnerforCavalia,theshowhasreachedanunprecedentedsuccessinChina.

CavaliarecognizedbyCanada’sPrimeMinisterandMinisterofInternationalTrade

Today’s signing in Shanghai was attended by Canada’s Prime Minister Justin Trudeau andCanada’sMinisterof InternationalTradeChrystiaFreeland,aclearsignof the integral role theCavalia group plays in Canada’s cultural heritage abroad and its place as an exemplar ofCanadian-Chinesecollaboration.ChinahasbeenCanada’s secondbiggest tradingpartner since2003.

“AsaproudlyownedCanadiangroup,wearepleasedtodeepenourpresenceandpartnershipsin China and play a pioneering role in the blossoming Sino-Canadian relations in theentertainment industry,” said Latourelle. “Our shows have known great success around theglobe,butbetweenthemanyeagertheatre-goersofthegrowingChinesemiddleclassandthestrongbusinesscommunityhere,whichhaveproventobeexcellentpartners,Chinahasbeentheperfectmatch.Establishingpermanentshows inChinaandtheseveralothercollaborationswehave in development are all very promising both for the Cavalia group and for all Canadianculturalinstitutions.”

FORIMMEDATERELEASE

OthernewventuresinChina

Latourelle also announced today he will be in charge of a show that will revamp the PekingOpera, one of China’s world-renowned cultural treasures. Under the working title “WhereTraditionMeetstheFuture,”thenewshowwillemployCavalia’ssignaturestyletoaddamoderntwisttotheclassicoperaform.TheshowisacollaborationwithReignwoodGroupandissettoopeninFebruary2017atBeijing’sReignwoodTheatre.AnnouncementswillbemadesoonabouttwoothercollaborationsbetweenCavaliaandChinesefirmsthatareinthefinalstagesofnegotiation.Thefirst,similartotoday’sannouncementwithGold-Finance,isadealtocreateanothernewtheatreandshow.Thesecondisapartnershipwithamajor public Chinese corporation to create the entertainment components for some of thecountry’slargestthemeparks.

AboutNormandLatourelleandtheCavaliaGroup.:NormandLatourelle,FounderofCavaliaandNormand Latourelle International Productions, is a pioneer in the entertainment world thatspecializes in the creation, production and touring of innovative shows. The Cavalia groupreimaginestheequestrianandtheatricalarts.Withitsheadquarters inMontreal,CavaliaInc. isan integral part of Canada’s cultural heritage, and the largest Canadian-owned culturalenterprise. Its expertise in high technology, multimedia and special effects creates magical,unique, never-before-seen experiences. Its first show, Cavalia, has been seen bymore than 5millionpeopleacrossNorthAmerica,Europe,Australia,theMiddleEastandAsiasinceits2003debut.Odysseo, the company’s second show, has toured to rave reviews and public acclaimsince its 2011 premiere. Follow Cavalia’s latest developments at www.twitter.com/cavalia orwww.facebook.com/cavalia.Withtheseexcitingnewventures,NormandLatourelleanditsgroupofcompaniesisnowsettodiversifyitscreationstobothequestrianandnon-equestrianthemedproductions.

AboutGold-FinanceGroup:Gold-FinanceGroupwasestablished in2008asamodern industryfinancialservicesgroup,withitsmainactivities:wealthmanagement,investmentbankandretailbank services. Through its global chain of financial services, it has achieved its industryintegration. Under the Group's flag, using 7 Private FundManager Qualifications and 1 FundSalesCompany,it isalreadymanagingassetsofover10billionRMB,offeringtohigh-end-valuecustomers,familiesandstructureslocatedin50areasaroundtheglobe,one-stopplatformtypesafefinancialservices.In2015,Gold-FinanceGrouptookadvantageandintegratedthecustomerindustryresourcesandgovernmentdevelopmentdemandsforbuildingGold-Finance'sFinancialIndustryEcologicalChain,thusopeningitsbrand-new"FinancialGreatEra".

FORINFOANDINTERVIEWREQUESTSEricPaquette,PublicRelationDirectorepaquette@cavalia.netCell:+1-310-903-7533