« Serving Smart Digital Marketing »
We develop brand platforms for the digital ecosystem along three dimensions
Smart Social Connect
Sixth Sense
Designed for present genera0on
technology
Track data for responsive content
Image management
Systema(c • Self-‐organized • New Age
Unique Presence • User Connect • Be@er Recall
Trend Map • Business Insight • Analysis
Establish Enhance Evaluate
Websites, Mobile PlaJorms and Social Media Channels
Applica(ons, Forums and Content Marke(ng
Trend Mapping and Tracking Analy(cs
Pla;orms from scratch Exis0ng interfaces Performance and data
Elevating a brand’s online presence with the 3Es
We made this happen for our clients. Success Stories
Goodyear • Joy of Journey
Digital need
• Dis&nct brand posi&oning • Reinforcing the brand via travel communi&es
Case Study • 2011–12
Key Pla;orm
Strategy
Served
goodyearjoyoRourney.com
Joy of Journey, an ac(ve community online for travel enthusiasts.
Crea(ng a unique go-‐to plaJorm for stories on travel. Engaging via informa(ve and real-‐(me content using social networking channels.
Digital Channel Strategy • PlaJorm design & development • Content strategy, produc(on and modera(on
Establ-‐ished
Yahoo! • World Search Championship
Digital need
• Promote new features of Yahoo! Search to increase adoption
• Highlight sponsor’s new launch — Chevrolet Beat
Case Study • 2010–13
Key Pla;orm
Strategy
Served
knowqout.com
Know-‐q-‐out— an intense community of quizzers.
• With the power of Yahoo! Search integrated within, a quizzing plaJorm was designed. • Establishing a sustainable community for ac(ve par(cipa(on in Yahoo! World Search Championship annually and act as brand advocates.
• Content Marke(ng for World Search Championship. • A structured blog with consistent content. FB community page — where members ac(vely shared their knowledge and gave feedback.
Establ-‐ished
Quaker • Mission to make India Heart Healthy Case Study • 2010–11
goodmorningheart.com
Digital need
Enha-‐nced
Key Pla;orm
Strategy
Served
Campaign to promote Quaker’s online plaJorm.
A campaign for the conscious young genera(on of India who foresee health as an important aspect in future and reinforce the brand among them.
Content Marke(ng • Digital Channel Strategy • Social PlaJorm design & development • Content strategy, modera(on and management
• Promote goodmorningheart.com and increase footfall
• Increase registrations on the site via campaigning
Madhya Pradesh Tourism Case Study • 2010–12
mptourism.com
Digital need
Enha-‐nced
Key Pla;orm
Strategy
Served
Campaign to promote MP Tourism online.
Madhya Pradesh to be showcased in pictures, a@rac(ng travellers for it’s scenic, architectural, historic and cultural stories.
Content Marke(ng • Digital Channel Strategy • Social PlaJorm design & development • Content strategy, modera(on and management
• Raise awareness about MP Tourism
• Draw travellers to MP via content marketing
Services at Shack
Back End
Design •
Direct •
Develop •
Deploy
Strategy •
Pla;orms •
Analy0cs •
Content
& Front End
Identifying the right direction
Brand and Product Research
Target Market Analysis
Media Research Industry Research
Posi(oning
Strategy Platforms
Analytics Content
Back End Structure
Digital Forums
Integrating interactive media
Website/Microsites Content Management Systems
Web and Mobile Apps Mul(player Games
Strategy Platforms
Analytics Content
Back End Structure
Constructing the right message
Communica(on Plan
Social Media Structure
Content Marke(ng Direct Audio/Video Produc(on
Strategy Platforms
Analytics Content Plan Niche Events/Shows
Back End Structure
Tracking for business impact
PlaJorm/Brand monitoring Compe((ve Analysis
Digital Marke(ng Intelligence Campaign Insights
Strategy Platforms
Analytics Content SWOT Analysis and Ac(on Plan
Back End Structure
Icing on the cake
Immersive UX Coded for Device Intelligence
Technology made for Human Behavior Responsive Design
Design Direct
Deploy Develop Love for What We Do
Front End Structure
Why unique brand platforms is a smart call?
Analy(cs derive ac(onable insights for business as measured via data and pa@erns of interac(on.
Independent digital presence captures focused target markets.
Create the Right Pull Control over Data
We translate brand-‐marke(ng offline to an integrated digital campaign.
Online Movers
Why work with Shack?
We bring back consumer behavior insights from digital data to chalk out direc(ons.
We help brands form exclusive communi(es around their product for meaningful engagement.
Asset Builders Analysts by Design
They went digital with us
Opening doors to the digital space.
From crea(ng the first ever photo-‐blog for MP tourism promo(ons to buzzing quizzers with Yahoo! moments— we love the power of analy(cs to derive business insights. At Shack, our language is binary but we stand one to combine tradi(onal marke(ng wisdom with new age techniques. Away from our screens— we indulge in art workshops, theatre, baking or brewing coffee beans. So, drop by for freshly brewed coffee and your brand could go digital over a chat with our team.
Founded Cive years back, Shack is a small powerhouse of new media ideas.
Go Digital Connect with Shack
[email protected] or +91 11 466 963 38
143A, 1st & 2nd Floor, Shahpur Jat Delhi -‐ 49
Visit us at www.shack.co.in
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