Device Trends
Basic Monthly EditionApril/2011
Sevenval Mobile Wikipedia
http://wikipedia.7val.com
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Table of Contents1. Goal of this report . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22. Overall . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33. Countries . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54. Internet Service Provider . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 65. Device Manufacturers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 86. Devices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 97. Display Sizes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 108. Mobile Networks .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 119. Controls . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1210. Mobile Web .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1311. Client Side .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1912. Multimedia . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2313. About . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30
1 Goal of this reportThis is a new report with mobile market level data derived from mobile data collected by Sevenval. We hope thatthis data snapshot will provide insight into trends in the mobile ecosystem and expect that this data will be valuablefor site publishers, advertisers and content and/or application developers.
Sevenval stores and analyzes the data from every request from any mobile network that is collaborating with theSevenval Device Trends Project. It uses them to optimize mobile services. We share some of this data with the mobilecommunity. With Sevenval's Device Trends we want to provide the attached network communities with relevantusage information.
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2 OverallHow many page impressions are mobile ?
bot (82.90 %)
desktop (12.03 %)
mobile (4.97 %)
Other (0.09 %)
Figure 1. PI Types
11 926 452 Page Impressions in the participating projects watched in the period from 2011-04-01 to 2011-04-30. Onlymobile Page Impressions are subject of the following analysis.
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Page Impressions
What are the days with the most intense mobile usage?
Misc
DE
GB
CN
NL
AT
Time
- % of Total PIs
04- 06 04- 10 04- 14 04- 18 04- 22 04- 26 04- 300
1
2
3
4
Figure 2. Load Peaks/day
What are the times with the most intense mobile internet usage?
Misc
DE
GB
CN
NL
AT
Time
- % of Total PIs
04 07 10 14 17 20 230
2.5
5
7.5
Figure 3. Load Peaks/GMT hour
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3 CountriesWhat are the countries most users are coming from?
NL (6.57 %)
CN (8.59 %)
DE (44.76 %)
GB (6.2 %)
AT (5.89 %)
US (4.18 %)
IN (1.87 %)
VN (1.54 %)
RU (1.19 %)
IE (1.12 %)
Misc (18.09 %)
Country Apr/2011 Mar/2011 Feb/2011 Trend
1. Germany (DE) 44.76 41.67 34.40
2. China (CN) 8.59 24.15 10.35
3. Netherlands (NL) 6.57 1.39 1.41
4. United Kingdom (GB) 6.20 6.03 24.40
5. Austria (AT) 5.89 4.99 5.19
6. United States (US) 4.18 2.86 3.11
7. India (IN) 1.87 1.52 6.95
8. Vietnam (VN) 1.54 1.14 0.66
9. Russia (RU) 1.19 0.65 0.31
10. Ireland (IE) 1.12 0.88 0.97
Total 81.91 85.28 87.75
Table 1. Overall Distributed Top 10 Countries
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4 Internet Service ProviderWhich Internet Service Providers are used for access?
Arcor AG (1.33 %)
o2 Germany GmbH & Co. OHG (3.1 %)
Research In Motion UK Limited(3.2 %)
Vodafone D2 GmbH (3.24 %)
Mobilkom Austria AG (3.27 %)
Cotendo (4.85 %)
China Mobile Communicat ionsCorporat ion (7.46 %)
Deutsche Telekom AG (7.76 %)
T- Mobile Deutschland GmbH (23.67 %)
Hutchison 3G UK Limited (1.14 %)
Misc (40.98 %)
Service Provider Apr/2011 Mar/2011 Feb/2011 Trend
1. T-Mobile Deutschland GmbH 23.67 21.30 16.20
2. Deutsche Telekom AG 7.76 7.78 6.20
3. China Mobile Communications Corporation 7.46 23.30 10.15
4. Cotendo 4.85 0 0
5. Mobilkom Austria AG 3.27 3.03 2.70
6. Vodafone D2 GmbH 3.24 3.63 3.45
7. Research In Motion UK Limited 3.20 2.61 2.85
8. o2 Germany GmbH & Co. OHG 3.10 2.61 2.71
9. Arcor AG 1.33 1.33 1.08
10. Hutchison 3G UK Limited 1.14 0.86 16.40
Total 59.02 66.45 61.74
Table 2. Top 10 Internet Service Provider
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5 Device ManufacturersWhich are the preferred device manufacturers?
Sony Ericsson (14.18 %)
HTC (15.05 %)
Nokia (30.17 %)
Samsung (13.44 %)
Research In Motion (7.31 %)
Apple (6.59 %)
Fly (2.81 %)
Motorola (2.78 %)
LG (2.28 %)
Unspecif ied (2.06 %)
Misc (3.33 %)
Manufacturer Apr/2011 Mar/2011 Feb/2011 Trend
1. Nokia 30.17 27.53 31.88
2. HTC 15.05 14.02 12.37
3. Sony Ericsson 14.18 10.33 15.75
4. Samsung 13.44 11.78 11.34
5. Research In Motion 7.31 6.37 6.30
6. Apple 6.59 19.67 4.89
7. Fly 2.81 1.61 1.87
8. Motorola 2.78 1.73 1.42
9. LG 2.28 2.01 1.73
10. Unspecified 2.06 1.74 1.44
Total 96.67 96.79 88.99
Table 3. Shares of Top 10 Device Manufacturers
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6 DevicesWhich are the most favored devices?
- % of Total PIs
Nokia -7373
Apple -iPhone
Samsung -GT- i9000
HTC - HD2T8585
HTC -Desire HD
Fly -2080
HTC -Desire
SonyEricsson -
W995
HTC -Mozart
SonyEricsson -
X10
0
2.5
5
7.56.82
5.51
3.86
3.05 32.81 2.71
2.52
1.85 1.82
Handset Models Apr/2011 Mar/2011 Feb/2011 Trend
1. Nokia - 7373 6.82 8.99 9.89
2. Apple - iPhone 5.51 18.74 4.30
3. Samsung - GT-i9000 3.86 3.13 2.16
4. HTC - HD2 T8585 3.05 4.33 3.38
5. HTC - Desire HD 3.00 2.17 1.75
6. Fly - 2080 2.81 1.61 1.87
7. HTC - Desire 2.71 2.19 2.23
8. Sony Ericsson - W995 2.52 1.25 4.11
9. HTC - Mozart 1.85 1.46 1.24
10. Sony Ericsson - X10 1.82 1.95 1.76
Total 33.95 45.82 32.69
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7 Display SizesWhat are the screen resolutions of the devices?
320x480 (8.58 %)
480x800 (19.66 %)
240x320 (30.07 %)
360x640 (7.81 %)
176x220 (6.25 %)
320x240 (6.05 %)
480x854 (3.63 %)
128x160 (3.33 %)
240x400 (2.89 %)
480x360 (2.59 %)
240x432 (1.49 %)
360x480 (1.16 %)
240x208 (1.02 %)
Misc (5.47 %)
Width x Height Apr/2011 Mar/2011 Feb/2011 Trend
1. 240x320 30.07 26.23 34.78
2. 480x800 19.66 18.62 15.51
3. 320x480 8.58 21.26 6.38
4. 360x640 7.81 8.22 9.54
5. 176x220 6.25 4.07 10.63
6. 320x240 6.05 4.96 5.12
7. 480x854 3.63 3.44 2.64
8. 128x160 3.33 1.88 2.70
9. 240x400 2.89 3.14 2.91
10. 480x360 2.59 2.25 2.55
Total 90.86 94.07 92.76
Table 4. Distribution of overall devices display dimensions
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8 Mobile NetworksWhich mobile networks are used?
- % Total PIs
HSDPA WLAN UMTS EDGE GPRS0
25
50
75
100
Apr/2011 Mar/2011 Feb/2011 Trend
1. GPRS 99.12 99.04 99.13
2. EDGE 84.64 87.80 79.37
3. UMTS 63.06 69.50 57.45
4. WLAN 60.75 66.99 53.39
5. HSDPA 57.24 65.80 50.87
Table 5. Technical Bearer Support
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9 ControlsWhat are the controls the devices are operated with?
- % Total PIs
Mouse Wheel Keyboard Trackpoint Touchscreen Phonekeypad0
25
50
75
Control Apr/2011 Mar/2011 Feb/2011 Trend
1. Phonekeypad 56.61 44.88 62.13
2. Touchscreen 48.54 58.85 31.44
3. Trackpoint 20.51 17.12 17.82
4. Keyboard 12.82 11.55 11.79
5. Wheel 5.73 4.96 5.47
6. Mouse 0.01 0.00 0.00
Table 6. Technical Device Controls
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10 Mobile Web
Browser
Which browsers are used?
- % of Total PIs
Open HandsetAllianceAndroidBuild- In
Nokia MobileInternetClient
AccessNetfront
NokiaBrowserNG
ResearchIn MotionBrowser
AppleMobileSafari
MicrosoftMobile
InternetExplorer
OSS OperaMobile
OperaMini
0
10
20
17.8
14.11
11.57
8.52
7.28
5.945.24
4.46 4.273.53
Vendor Apr/2011 Mar/2011 Feb/2011 Trend
1. Open Handset Alliance Android Build-In 17.80 13.98 12.11
2. Nokia Mobile Internet Client 14.11 12.38 15.25
3. Access Netfront 11.57 7.98 21.77
4. Nokia BrowserNG 8.52 8.98 10.10
5. Research In Motion Browser 7.28 6.37 6.27
6. Apple Mobile Safari 5.94 19.02 4.54
7. Microsoft Mobile Internet Explorer 5.24 3.89 3.57
8. OSS 4.46 3.66 4.38
9. Opera Mobile 4.27 6.48 5.52
10. Opera Mini 3.53 3.40 2.84
Total 82.72 86.14 86.35
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Markups
What is the prefered markup?
XHTML/ 1.0 (15.21 %)
HTML/ 4.0 (36.02 %)
XHTML MP/ 1.0 (14.51 %)
XHTML MP/ 1.1 (12.3 %)
XHTML MP/ 1.2 (9.38 %)
HTML/ 5.0 (8.84 %)
WML/ 1.1 (3.29 %)
Misc (0.45 %)
Markup Apr/2011 Mar/2011 Feb/2011 Trend
1. HTML/4.0 36.02 29.46 26.44
2. XHTML/1.0 15.21 13.77 16.05
3. XHTML MP/1.0 14.51 13.45 16.38
4. XHTML MP/1.1 12.30 12.08 22.82
5. XHTML MP/1.2 9.38 6.98 8.82
6. HTML/5.0 8.84 22.19 6.43
7. WML/1.1 3.29 1.75 2.63
8. CHTML/1.0 0.30 0.22 0.32
9. XHTML BASIC/1.1 0.11 0.08 0.10
10. RSS/2.0 0.04 0.02 0.01
Total 100 100 100
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JavaScript
Do JavaScript applications reach the users?
Supported (80.12 %)
Not Supported (19.88 %)
Support Apr/2011 Mar/2011 Feb/2011 Trend
1. Supported 80.12 83.59 80.15
2. Not Supported 19.88 16.41 19.85
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Ajax
How many mobile devices support Ajax?
Supported (65.9 %)Not Supported (34.1 %)
Support Apr/2011 Mar/2011 Feb/2011 Trend
1. Supported 65.90 71.80 69.35
2. Not Supported 34.10 28.20 30.65
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Maximum Page Size
Which page sizes can be displayed?
Decksize in Byte
- Supported by % of Devices
2800 5600 11200 22400 44800 89600 179200 358400 716800 14336000
25
50
75
100recommended -
Bytes Apr/2011 Mar/2011 Feb/2011 Trend
1. 1400 95.38 95.29 96.32
2. 2800 95.37 95.29 96.32
3. 5600 91.70 93.11 93.86
4. 11200 90.36 92.03 92.54
5. 22400 88.98 91.45 91.81
6. 44800 79.98 81.33 79.59
7. 89600 76.79 78.94 75.51
8. 179200 48.75 56.21 53.95
9. 358400 12.00 24.67 9.97
10. 716800 11.99 24.66 9.87
Table 7. maximal Bytes/Page
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Image Formats
Which image formats can be used?
- % Total PIs
WBMP SVG GIF89a PNG JPG GIF870
25
50
75
100
Format Apr/2011 Mar/2011 Feb/2011 Trend
1. GIF87 100.00 100.00 100.00
2. JPG 99.71 99.83 99.80
3. PNG 94.79 96.33 96.12
4. GIF89a 83.16 87.74 87.55
5. SVG 52.38 60.11 52.85
6. WBMP 39.56 35.42 38.08
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11 Client Side
WAP Push
How many devices can process WAP push news?
Supported (67.46 %)
Not Supported (32.54 %)
Apr/2011 Mar/2011 Feb/2011 Trend
1. Supported 67.46 59.18 75.41
2. Not Supported 32.54 40.82 24.59
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Flash Lite
How many devices support Flash Lite?
Not Supported (56.18 %)
1.1 (18.53 %)
3.0 (11.05 %)
2.0 (5.38 %)
1.0 (4.24 %)
2.1 (2.48 %)
3.1 (2.13 %)
Version Apr/2011 Mar/2011 Feb/2011 Trend
1. Not Supported 56.18 61.22 45.37
2. 1.1 18.53 15.95 22.51
3. 3.0 11.05 11.35 12.88
4. 2.0 5.38 3.86 4.71
5. 1.0 4.24 3.64 10.66
6. 2.1 2.48 1.41 1.80
7. 3.1 2.13 2.57 2.07
Flash Lite Versions are downwardly compatible.
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Java ME
Which Java ME standards are supported?
- % Total PIs
J2ME CLDC 1.0 J2ME MIDP 2.0 J2ME MIDP 1.0 J2ME CLDC 1.10
25
50
75
Standard Apr/2011 Mar/2011 Feb/2011 Trend
1. J2ME CLDC 1.1 65.96 58.99 74.36
2. J2ME MIDP 1.0 65.93 58.45 71.52
3. J2ME MIDP 2.0 64.71 57.92 73.29
4. J2ME CLDC 1.0 64.30 58.58 71.39
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Cookies
How many mobile devices support Cookies?
Supported (77.94 %)
Not Supported (22.06 %)
Cookies Apr/2011 Mar/2011 Feb/2011 Trend
1. Supported 77.94 81.95 78.80
2. Not Supported 22.06 18.05 21.20
Total 100 100 100
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12 Multimedia
Audio
Which audio files formats can be played?
- % Total PIs
mmf midi wav mp3 aac0
25
50
75
100
Format Apr/2011 Mar/2011 Feb/2011 Trend
1. aac 90.51 93.40 91.81
2. mp3 90.13 93.08 85.23
3. wav 79.41 80.48 70.71
4. midi 69.73 75.57 70.85
5. mmf 4.96 5.09 4.95
Table 8. Audio File Playback Support
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Video
Downloaded Videos
How many devices support downloaded videos?
Supported (86.46 %)
Not Supported (13.54 %)
Apr/2011 Mar/2011 Feb/2011 Trend
1. Supported 86.46 75.50 91.26
2. Not Supported 13.54 24.50 8.74
Table 9. Downloaded Video Support
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Downloaded Video Formats
Which video formats are supported?
- % Total PIs
WMV MP4 3GP0
25
50
75
100
Video Format Apr/2011 Mar/2011 Feb/2011 Trend
1. 3GP 86.28 75.25 92.78
2. MP4 81.47 71.25 89.66
3. WMV 14.10 13.81 12.38
Table 10. Downloaded Video Formats Supported
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Streaming Videos
How many devices support streaming videos?
Supported (89.74 %)
Not Supported (10.26 %)
Apr/2011 Mar/2011 Feb/2011 Trend
1. Supported 89.74 92.32 90.55
2. Not Supported 10.26 7.68 9.45
Revision April/2011, 05-10-2011 Basic Monthly Edition | 27
Streaming Video Formats
Which formats are supported for video streams?
- % Total PIs
WMV RM- 9 RM- 8 MP4 3GP0
25
50
75
100
Video Format Apr/2011 Mar/2011 Feb/2011 Trend
1. 3GP 87.08 89.92 88.25
2. MP4 80.70 84.63 85.65
3. RM-8 40.72 33.68 36.71
4. RM-9 36.26 31.11 31.31
5. WMV 12.20 12.21 10.87
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Video Codec
Which video codecs are supported?
- % Total PIs
WMV2 h.264 MPEG4 h.2630
25
50
75
100
Codec Apr/2011 Mar/2011 Feb/2011 Trend
1. h.263 86.51 75.58 92.58
2. MPEG4 80.18 70.80 81.09
3. h.264 70.01 64.24 74.28
4. WMV2 17.32 16.89 16.05
Revision April/2011, 05-10-2011 Basic Monthly Edition | 29
Video Audio Codec
Which audio codecs are supported in videos?
- % Total PIs
WMAV2 AAC AMR0
25
50
75
100
Codec Apr/2011 Mar/2011 Feb/2011 Trend
1. AMR 83.03 72.94 83.86
2. AAC 78.11 71.15 78.73
3. WMAV2 21.06 20.69 16.73
Table 11. Supported Audio Codecs in Video Files
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13 About
About Sevenval
Sevenval GmbH is one of the foremost specialists in mobile internet anywhere in the world, covering the entirevalue- added chain for this market starting with conceptualization and including technical launch right down tomobile advertising.
Sevenval created its Sevenval Mobile Platform to devise a whole range of ready-for- market software productsused by the leading mobile portals. Sevenval's mobile applications have won a series of prizes. Sevenval is the firstEuropean company to have a full-service range for mobile advertising in its Sevenval AdMobile Unit.
Sevenval's clients include national and international Mobile Network Operators, content providers, portal and com-munity operators and banks.
For more information visit our website www.sevenval.com
The Country Code & Internet Service Provider Database copyright is owned by www.maxmind.com and was li-censed by Sevenval.
Sevenval is part of the YOC-Group.
Legal Notice
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Every effort has been made in the preparation of this document to ensure its accuracy. Sevenval GmbH assumes noresponsibility for errors or damages caused by the information contained in this document.
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