Well, we managed to get it right
It wasn’t plain sailing
But we did learn some stuff
And we even won an award
The task
PR•To be fashion contender
•Be worth writing about
Social•Committed engaged core audience, but small
•Get them spreading the word
Content•Great sales content
•Blog good, but struggling to capture interest
SEO•Link profile dwarfed by competition
•Need quality links.
PaidMedia•Move beyond PPC & Affiliates and test display
Wanted great creative to get cut through
And it worked
2000 entries to model comp
25 pieces press coverage
5,000,000 video views
200+ Links
+186% web sessions
+300% mobile sessions
20% growth in product revenues
• Great idea, meant something to audience
• Great creative delivered digitally
• Changed way we worked internally
• And did I mention, we won an award…
To sum up
It’s all possible & to do it you need:
• A clear strategy with goals
• To understand your audience
• Simple, meaningful ideas
• To collaborate
• Have a clear distribution plan
• Be prepared to work hard
Top Related