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KEY LINKBUILDING STRATEGIES Patrick Altoft Director of Search
Links Are Important
Link Analysis • Very important to carry out link analysis for your site
and your competitors before you start to build links • Every site needs different links and you don’t know
what links you need until you have carried out the analysis
• We offer free link analysis & link strategy suggestions to anybody who emails us
Competition Link Profile Analysis
Client Anchor Text Distribution
Brand
Brand + Keyword
Keyword
Noise
Competitor 1 Anchor Text Distribution
Brand
Brand + Keyword
Keyword
Noise
Competitor 2 Anchor Text Distribution
Brand
Brand + Keyword
Keyword
Noise
Competitor Analysis Competitor 1 Anchor Text Variations
voucher codes
voucher codes UK
discount codes
Net Voucher Codes
Competitor 2 Anchor Text Variation
vouchercodes.co.uk
Voucher Codes
www.vouchercodes.co.uk
VoucherCodes
(img alt) [No Anchor Text]
Domain Authority
0
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250
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Linking Domain Authority
NVC
Vouchercodes
MyVoucherCodes
Different Types Of Links
Link Types
Linkbait
Paid Links
Guest Content
Syndication Exchanging Links
Social Links
Giveaways
Prospect List • The easiest links to get are from people you already
know o Customers o Suppliers o Friends o Bloggers
• Email everybody you know asking whether you can contribute some content to their site in return for a link
Outreach • Once you have emailed your initial list you need to
broaden your reach • Find blogs in your sector, make friends with the
editors • List sites and email lots of people offering content or
other incentives o Pay for links (carefully) o Give products away for reviews, competitions
Linkbait • Linkbait is the art of creating a piece of content to
place on your website with the aim of attracting links • It’s pretty hard to do and should only be done after
you have explored other easier options • Sites are reluctant to link to commercial sites which
reduces the impact of your linkbait • Links usually point to the linkbait page rather than
your commercial page • Hard to control anchor text
Linkbait Is Not About Social Shares
Linkbait Has to Get Links
Link Penalties • Bad links can hurt sites and the only way you can
recover is to remove the links and submit a re-inclusion request
• The biggest risk is if you acquire links through a link network
• If you outsource to an agency they should send you a link report every month – you need to look through this and see if you think the links are on good sites
• If the links look bad they probably are
Don’t get links from these people
Or these……
Example Strategy – Travel Site, Cumbria • We shortlisted all tourist attractions & asked for links
on their “How to find us” or “Where to stay” pages • We wrote about things to do in Cumbria and
mentioned the best tourist attractions in return • Published travel guides to Cumbria on lots of travel
blogs • Arranged for sites about mountain biking, walking etc
to add links to local accommodation for each ride/walk
Example Strategy – Gadget Retailer • Made friends with 100+ blogs and give away
products to review • Arranged a scheme with bloggers where they link to
our clients product page when they write about a new product
• Allow bloggers to use high quality images as long as they add a link back to the source
Example Strategy – Financial Site • Publish regular press releases commenting on
stories in the press and releasing statistics on financial issues and products
• Our in-house journalists cover the story on lots of relevant blogs
Example Strategy – High Street chain • High Street chains offer a unique local opportunity • We spoke to local newspapers across the UK and
published dozens of interesting stories about their specific local business
• For example a newspaper in Manchester could talk about how the Manchester branch of a particular department store was running a promotion on a certain product & link to the ecommerce page
Example Strategy – Flight Comparison Site • Targeted tourist attractions with “how to find us”
pages and placed links to the “flights to xxx” page • Published travel guides on blogs for each major city
in the UK with an airport • Arranged for 100 tech blogs to review iPhone and
Android apps
Example Strategy – Bingo Site • Targeted mummy blogs with infographics • Arranged articles in local newspapers focussing on
local bingo trends
Top Related