Claudia Put
Neder-Over-Heembeek20 juni 2013
Serious Games, Serious Business
June 20th 2013
Claudia Put, PhD
BrandNewHealth B2B digital health coaching
Company Mission
changehealth
behaviour
Scalable but tailored
Technology! but lowthreshold
changehealth
behaviour
- Short term or no motivation
- Attitude change- Habit formation- Relapse control
Prevention
Company Mission
changehealth
behaviour
Healthy lifestyle
Company Mission
Healthy lifestyle
Company Mission
changehealth
behaviour
- Measurable effects
- ROI- Evidence based
B2B
Company Mission
changehealth
behaviour
Smoking cessation European Commission
2,6 million unique visitorsAlmost 400.000 registrations>175.000 downloads
37% stops! even when not motivated at startLess risk of relapse
Weight reduction Largest health insurance organization in Belgium
•
Over 100.000 registrations
Controlled study: Less weightMore balanced eatingMore physical activity
Control group: increase of weight and unhealthy behaviourMotivation not necessary to induce change
Award ‘Best health project 2010’ National food and health conference
The challenge of DHC: introduce gamification -increase user satisfaction, fun factor, instant rewarding-more & longer use of app-better change of health behaviour at larger scale
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