Dave Malouf Principal Designer
@Rackspace Experience Design !
@daveixd
Serendipity by Design: The power of the design studio
Happy AccidentsSerendipity
A StoryAre you ready?
Serendipity
SerendipityBY DESIGN
Serendipity At Work
http://informationr.net/ir/16-3/paper491.htmlWhat is serendipity? A workshop report
Serendipity At Work
http://informationr.net/ir/16-3/paper491.htmlWhat is serendipity? A workshop report
Serendipity At Work
http://informationr.net/ir/16-3/paper491.htmlWhat is serendipity? A workshop report
“Fortune Favors the Prepared Mind” - Louis Pasteur
Four Parts
Four Parts
Environment
Four Parts
Environment
Practice
Four Parts
Environment
Practice
Knowledge
Four Parts
Environment
Practice
Knowledge
Critique
Environment: Studio
You tell me.What is a STUDIO?
First. the Artist Studio
paraphrasing - Robert Fabricant (VP Design @ frog)
The studio is a dynamic canvass--not a room.
What makes up the studio physical experience?
Lots of usable wall space
Line of Site
Overhear others
What do you have to bring into the studio?
Open Mind
Take & Give Criticism
Teach & Learn
Focus & Distraction
Spirit of Exploration
What does the design studio do for you?
Flow
Collision
It’s personal. What’s yours? Inspiration
Social
Connection
Comfort/Relaxation
Playful
Pattern Recognition Training
Practice: Craft
What is Craft?
1) Skill with ONE’S HANDS 2) Objects or Work made BY HAND 3) SKILL in carrying out work
What is Craft?
Craft of form making
Craft of tolerances
Craft of motion & line
Craft of tone
Craft of emotion & performance
What is our craft?
Carrier 12:00 PM
TrashBoyYour territory is being caputured!
Defend it or lose it.
Ignore Defend!
Carrier 12:00 PM
Carrier 12:00 PM
Find friends
Address Book
Email Address
Carrier 12:00 PM
User Name
Bio. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
September 22, 2010 9:59am
51 territories captured1432 experience points5:32 total working hours
Send Message
Add Friend
Stats
Carrier 12:00 PM
Company Logo
Company Logo
Select your Mandatory Volunteer Position
Join the cleanse!
Select your employer
What is your name?
Select a home location
Find friends already gainfully employed
Carrier 12:00 PM
Email Address
Password
Join us
Register
Carrier 12:00 PM
User Name
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
September 22, 2010 9:59am
User Name
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. September 22, 2010 9:59am
Statistics
30% 60% 10%
Territories by company
51 territories captured
[Team name] Score: 91 territories captured
1432 experience points
Your Stats
5:32 total working hours
PrivateGlobal Team
User Name
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. September 22, 2010 9:59am
User Name
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. September 22, 2010 9:59am
User Name
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. September 22, 2010 9:59am
�!�'leStats Friends
12
12
If the player already has an account they login and are taken to the game play screens.
12:00 PM
TrashBoy
Not registered? We need you! Sign up to help keep the city clean.
2Q�ƪUVW�UXQ�WKH�DSS�displays a login screen
Registration is a simple form that creates the basic player account.
Once registers, the
player can create their
character.
This optional step allows players to add friends from existoing social networks and ƪQG�IULHQGV�ZKR�DUH�DOUHDG\�SOD\LQJ�
The main game screen is four parts. 1) The 0DS�����&KDW�����6WDWV�3URƪOH�����5DGDU
The Radar is available form every screen and state of the app by pulling down or tapping on the Radar Bar. It should slide down with a blind type animation.
Swipe left and right to change the view of the main gameplay screen.
Game activity alerts pop up over any screen in the app, or as push alerts when the player is not in the app.
0LQL�SOD\HU�SURƪOHV�DUH�DFFHVV-bile from many places in the app by tapping on a player’s name.
&LW\6WDWH�*DPH�$SS�:LUHƫRZSepter 28, 2010
Carrier 12:00 PM
User Name
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
September 22, 2010 9:59am
Statistics
30% 60% 10%
Territories by company
51 territories captured
[Team name] Score: 91 territories captured
1432 experience points
Your Stats
5:32 total working hours
�!�'leStats Friends
The tutorial/intro video plays. It should be in the voice of the game and teach the player how to use the app.
After the tutorial, or if the players skips the tutorial, they move into the main game play screens.
7KLV�ƫRZ�UHSUHVHQWV�WKH�FRUH�IXQFWLRQDOLW\�RI�WKH�CityState iPhone app.
Context for the app should be mostly established outside of the app itself - on the associated web-sites, iTunes store page, and in other materials.
The tone of the app should be in character and within the game world, only breaking the fourth wall where necessary for successful play.
Creative & Visual Thinking
Representationalism
Model Making
Creative Thinking - I
Ideate Evaluate
Creative Thinking - II
- Sketching the User Experience, by Bill Buxton
Sketch vs. Prototype - Sketching the User Experience, by Bill Buxton
Sketch Prototype
Invitation Attendance
Suggestion Description
Question Answer
Propose Test
Destructive Constructive
What makes it a sketch?
•Fast •Disposable •Rough •Multiplicity •Understandable
Visual Language
- Sketching the User Experience, by Bill Buxton
“I actually did the work on the paper,” [Feynman] said.“Well,” Weiner said, “the work was done in your head, but the record of it is still here.”“No, it’s not a record, not really. It’s working. You have to work on paper and this is the paper. Okay?”
- Genius, by James Gleick, pp 409
Associative Thinking
Alone or With Others
Visual Language
Ed Emberly Simple
More Visual Languages
More Visual Languages
Knowledge
Our History
Design without art isn’t design.Art & Design
So it doesn’t matter whether art is design, or visa versa, but how does artistic practice make design more valuable.
What is art’s relationship to design?
Bauhaus & Art Deco
Modern Design isn’t all Minimalism
Bauhaus & Art Deco
Modern Design isn’t all Minimalism
Bauhaus & Art Deco
Modern Design isn’t all Minimalism
Our Theory
Foundations
Qualify impact without worrying
about success
Compare & Evaluate
“It was inside the marble and I freed
it.” -- Michaelangelo
Expose vs. construct
Deconstruct to
ReconstructBut to deconstruct an idea you need to
build it.
!
Exploring Materials & Possibilities
Tinkering
Analytical self-evaluation
Refinement
We compose.Composition
Brings moments of relaxation
Balance
Cause moments of clear focus & brings
attention.
Contrast
There is often more you can do with
less. (not always)
Negative Space
Why is he so big? Scale
MaterialityKnow the material
you work with.
Critique
Design Object Hierarchy(of sorts)
•Standards: Gotta follow; interoperability
•Guidelines: Nice to follow; consistency
•Patterns: Shouldn’t ignore; path most worn
•Principles: Your conscience; integrity/identity
Standards
Guidelines
Patterns
by Christopher Alexander
Principleshttp://dev.windowsphone.com/en-us/design/principles
Dieter Ram’s PrinciplesGood Design:
• Is innovative
• Makes a product useful
• Is aesthetic
• Makes a product understandable
• Is unobtrusive
• Is honest
• Is long-lasting
• Is thorough down to the last detail
• Is environmentally friendly
• Is as little design as possible
What makes good principles?
• They describe your future outcome(s)
• Separately they can be for anyone … but …
• Combined they can only describe you.
• They are NOT about your process, or your team’s ethos.
Where do your principles come from?
Your design process. Your Story. Your Vision.
Your Story is your Vision
Stories evolveAs will your principles from them.
Tell Act
Experience
Using Principles in Criticism
All in the delivery
Make them pay up.
Thank you Final Questions
Use the ISA 13 app to ask me questions!
@daveixd