SEO Search Engine Optimization

WHAT IS SEO? The active process of modifying a website to increase visibility and ranking on a search engine.

HOW DOES IT WORK? §  A spider or bot gathers listings by automatically "crawling" the web §  The spider follows links to web pages and makes copies of the pages §  The search engine indexes the pages and then ranks websites

BEFORE STARTING SEO §  Domain

§  Three “w’s”

§  Design

§  Algorithm

§  CMS

RANKING FACTORS

§  Code

§  Content

§  Social

CODE FOR EACH PAGE

§  Title tag

§  Meta Description

§  Keywords

§  URL

GENERAL CODE §  Site Map §  html and xml

§  Robots.txt

§  Mobile Friendly

§  Page Speed

§  SSL

CONTENT §  Keyword density v. dilution

§  Header tags §  Alt tags §  Unique, not duplicated §  Internal linking §  No tables §  No PDFs

SOCIAL Back linking Social Media

SOCIAL

§  Blogging

§  Sharing to social media

§  Social media profiles

§  Share options

TESTING

§  Mobile Friendly

§  HTML and CSS validation

§  Page Speed

HELPFUL TOOLS §  Google Analytics

§  Google search console ­  Submit sitemap ­  Submit Robots.txt ­  Notifications for penalties ­  Check keywords

WHAT TO AVOID

§  Black Hat tactics ­  Keyword stuffing ­  Hidden texts and links ­  Backlink spam

§  Low quality content

§  Not keeping up with updates

§  Not having patience

RISKS

§  Redesign

§  ROI

§  Audits