SEO Search Engine

Optimization

“How to Get Your Business

Found on Google – DIY SEO”

Manny SarmientoNew Media, New Marketing, Inc.

www.NMx2.com

Business Coaching$497 – 4 Hours

• Social Media Marketing

• Internet Marketing

• Search Engine Optimization

• Business Consulting

• Personal One-on-One

Website Design

Wordpress CouseMarch 18th - $197

• Basic Website Design

• Build Beautiful, Professional Websites

• Free Retakes*

• Includes DVD Classes

www.WordPressWebsiteClasses.com

Whole “New” SEO World

• “May Day” – Google Algorithms

• SEO Madness

• Promising You “#1 on Google”

• Today’s SEO World

Where SEO Results Really

Come From!

Results

Doral Chamber

QuickBooks Training Courses

WordPress Training Classes

How Much Should You

Pay for SEO?

No Need for Monthly

Optimization !!!

The Secret to Google!

The Secret to Google

is…

Are you Sure that You are

Ready to Hear The Secret

to Google!

The Secret to Google is…

That there is NO Secret to

Google!

Google Wants a…

• Real

• Keyword Rich

• Relevant

• Target Market

• Homogenous

It All Begins with Your

Web Site!

• Web Page Design History

HTML, Flash, HTML

• HTML, Flash, ASP, etc

HTML is Preferred

How Designers Design

• HTML

• WYSIWYG (FrontPage, Dreamweaver)

• Flash

• Photoshop

• Dynamic Web Design

• Template Sites

• Free Web Sites (Beware!)

• Microsoft Office

• Content Management System (CMS)

Joomla, Wordpress – YES!!!

Check Your Listings

& Monitor Results

• Google, Bing, Yahoo

• Social Media SEO Results

• Google Alerts

• Check Regularly

• www.localdirectoriesmarketing.com

Yes! You Can Design Sites

• WordPress.org

• 1and1.com

“My Business Site”

• GoDaddy Website Builder

• 1and1.com

• My Business Site

• Wix, Other Free Sites (Don’t Do It!)

• WYSIWYG Design Programs

More SEO Control and Content Changes

www.WordPressTrainingAndClasses.com

Yes! You Can Design Sites

•WordPress.org

• Responsive

• SEO Friendly

• Aesthetic Pleasing

• Professional Looking

• Plugins

More SEO Control and Content Changes

www.WordPressTrainingAndClasses.com

Search Engine Results

Page (SERPS)

How Google Serves Your Pages

• Relevancy to the User

• Over 240+ Factors

• Pageranks (PR) – Number of Backlinks

Backlinks are Ranked by Google

Backlinks for SEO

Links:www.nmx2.com

Does not show all backlinks

Shows them at random

Google.com/webmasters

Webmaster Console for Full View of

Backlinks

Negotiate for Relevant Backlinks

Deep Linking

Do Not Pay for Backlinks!

Broken Links Backlinks

• “404” Errors

• Server Error Problems

Broken Links

Other Issues Checked

• Tremendous Impact on SEO

• Google Webmaster Tools

• Cleaning up for Google

Keywords and Content

Content is Definitely King

Text Based, Relevant Content a Must

Searchable Keywords Included

Keywords – What are People

Searching for to Find You?

Google Keyword Planner

(Search Google for “Keyword Planner”)

Keywords and Content

Keyword Research Tool

https://adwords.google.com

Keyword Planner

Google Loves a Great URL

• Primary URL

• Page URLs

• Blog and Blog Post URLs

• Press Release URLs

• YouTube Video Title

(Include Keywords in All)

What Google Wants!

• Content, Content, Content

• Unique Visitors

• Relevant Backlinks

• Keyword Rich Title

• Keyword Rich Description

• Keyword Meta Tag?

• <H1> <H2>

• Keyword Image Files Names

• Keyword Image Alt-Tags

• Internal Links / External Links

• Sitemap

• A Relevant, Content & Keyword Rich Site

Submitting Your Sites

• Submitting Your URLs

• Submitting Your Sitemap• sitemap.htm

• xml sitemap

www.google.com/webmasters

Social Media SEO

• Social Network Posts Drive Traffic

• Social Bookmark Backlinks

“Nofollow” vs. “Dofollow”

• Social Media Site Profiles

• Marking Your Spot on the Web

Keyword Rich Profiles

• Social Media Press Releases

• Blogs

• Tweet Your Website Content vs.

Blog or Articles

• Article Marketing for Backlinks

EzineArticles.com

Social Media that Make an

SEO Difference• YouTube

• Blogs

• Facebook and LinkedIn

The Law of Large Numbers & Traffic

• Google Maps (Places)

• Images (Google Search)

• Social Bookmarks

Delicious, Digg, Technorati, Stumbleupon, others

• Local Directories

Merchant Circle, Google, Yahoo, Bing Local

• www.localdirectoriesmarketing.com

• Do Not Pay for Local Directories Individually!!!

The Mechanics of the SEO

Social Media Web

• Social Bookmarks, SB Backlinks, Ping

• Blogs

• Social Media Press Releases

Instant Indexing

• Traffic & Backlinks Increase Rankings

• Monitoring SEO Results

Google Alerts

Social Media that Makes

an SEO Difference• Social Media Press Releases

PRLog.com, 24-7PressRelease.com

As Fast as 7 Minutes

(Demonstration)

• Blogs

Faster Indexing

Ping (Everything)

The SEO Keyword Rich

Game Plan

• Optimize Your Web Site

Change URL if Necessary

Long-Tail URL

Optimization Points (240+)

• Change Structure of Your Site

• Create 100 SB/SN “DoFollow” Profiles

• Create YouTube Channel

Upload Videos

• Start a Blogger Blog

Claim and Ping that Blog

The SEO Keyword Rich

Game Plan

• Learn Social Media Marketing Skills

• Send a Social Media Press Release

Weekly

• Social Media “Shock and Awe”

Get Busy!

• Create a Game Plan!

• Schedule It!

Get Started Now with Social ,

SEO and “Get Found on

Google”TODAY!

New Media, New

Marketing, Inc. Tools

WordPress Course

$197.00

Saturday, Feb. 21 Miami

Personal Consulting

4-Hours Package - $497

www.WordPressTrainingAndClasses.com

Social Media CertificationCertified Social Media Marketing

Specialist™ Program

• Earn Professional Credentials

• Increase Your Earnings Potential

• Become More Marketable

• Increase Your Employability

• Start Your Own Social Media

Business

• Learn Highly Marketable Skills

• Coming Soon January 2015

New Media, New

Marketing, Inc.

Thank You!

Manny Sarmiento

http://www.nmx2.com

www.