Seeing is BelievingSeeing is BelievingGoing Viral with Visual Social Media MarketingGoing Viral with Visual Social Media Marketing

What is Visual Social Media Marketing?

What is Visual Social Media Marketing?

The use of video, picture and visual content (like infographics) to break through the clutter online and reach your audience

The use of video, picture and visual content (like infographics) to break through the clutter online and reach your audience

Why Visual Content?Why Visual Content?

It Works!It Works!

90% of information transmitted to the brain is visual

Visuals are processed 60,000 times faster in the brain than text

40% of people respond better to visual information than text

Photos on Facebook get 7x more likes and 10x more share than links

Images are the most shared, viewed and retweeted links on Twitter

There are 575 likes & 81 comments by Instagram users per second

Pinterest’s users count has grown 4,000% in the last 6 months

90% of information transmitted to the brain is visual

Visuals are processed 60,000 times faster in the brain than text

40% of people respond better to visual information than text

Photos on Facebook get 7x more likes and 10x more share than links

Images are the most shared, viewed and retweeted links on Twitter

There are 575 likes & 81 comments by Instagram users per second

Pinterest’s users count has grown 4,000% in the last 6 months

It Drives Results!It Drives Results!

Viewers are 85% more likely to purchase a product after watching a video

46% of people say a website’s design is the number one criterion for determining the credibility of the company

Pinterest drives sales directly from its website – 21% have purchased an item after seeing It on Pinterest

44% of users are more likely to engage with a brand that posts photos vs other forms of media

Viewers are 85% more likely to purchase a product after watching a video

46% of people say a website’s design is the number one criterion for determining the credibility of the company

Pinterest drives sales directly from its website – 21% have purchased an item after seeing It on Pinterest

44% of users are more likely to engage with a brand that posts photos vs other forms of media

Marketing Proliferation has Changed

Marketing Proliferation has Changed

Radio Stations 1960 – 4400 Today – 13,500

Magazines 1960 – 8400 Today – 17,300

Average TV Channels per household 1960 – 5.7 Today 82.4

Customers Access Media in a variety of different ways. Video games, Email, Xbox, Web, Instant Message,

Radio, TV, DVR, Blogs, Magazines, Satellite Radio, Video on Demand, Newspapers, Podcasts, Smart Phones

Radio Stations 1960 – 4400 Today – 13,500

Magazines 1960 – 8400 Today – 17,300

Average TV Channels per household 1960 – 5.7 Today 82.4

Customers Access Media in a variety of different ways. Video games, Email, Xbox, Web, Instant Message,

Radio, TV, DVR, Blogs, Magazines, Satellite Radio, Video on Demand, Newspapers, Podcasts, Smart Phones

You TubeYou Tube

2nd biggest search engine behind Google

Over 4 billion videos viewed each day

http://www.youtube.com/user/WestJet

2nd biggest search engine behind Google

Over 4 billion videos viewed each day

http://www.youtube.com/user/WestJet

80% of Pinterest users are women Users spend an average of 1 hour, 17 minutes

on the site Pinterest referrals spend 70% more $$ than

referrals from non-social channels 43% of Pinterest users prefer to associate with

a brand vs only 24% on Facebook

http://pinterest.com/adcbastrop/

80% of Pinterest users are women Users spend an average of 1 hour, 17 minutes

on the site Pinterest referrals spend 70% more $$ than

referrals from non-social channels 43% of Pinterest users prefer to associate with

a brand vs only 24% on Facebook

http://pinterest.com/adcbastrop/

PinterestPinterest

InstagramInstagram

More than 40 million photos uploaded every day

90 million monthly active users 8500 likes per second 1000 comments per second Recently purchased by Facebook http://instagram.com/westjet#

More than 40 million photos uploaded every day

90 million monthly active users 8500 likes per second 1000 comments per second Recently purchased by Facebook http://instagram.com/westjet#

7 Tips for Instagram for Business

7 Tips for Instagram for Business

Show Your Products Introduce Your EmployeesFeature Your CustomersShow What Your Products Can DoUse #HashtagsShow How It’s Made (Installed)Have Fun!

Show Your Products Introduce Your EmployeesFeature Your CustomersShow What Your Products Can DoUse #HashtagsShow How It’s Made (Installed)Have Fun!

Viral MarketingViral Marketing

Viral MarketingViral Marketing

#smallenfreuden

http://youtu.be/6GoF5QJaOqwhttp://youtu.be/0-IGeskfmaY

#smallenfreuden

http://youtu.be/6GoF5QJaOqwhttp://youtu.be/0-IGeskfmaY

#Fiestagram: awareness of the introduction of the Ford Fiesta #Fiestagram: awareness of the introduction of the Ford Fiesta

Viral MarketingViral Marketing

Mountain Dew Dewmocracy 2013

http://youtu.be/SvBqf-7vbLw

Mountain Dew Dewmocracy 2013

http://youtu.be/SvBqf-7vbLw

Questions?Questions?