Optical Lab Division / Vision Expo West 2014 9/18/2014
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SEE IT COMING!NEW TRENDS IN
VISION TECHNOLOGYSeptember 18, 2014
Andrew KarpGroup Editor, Lenses and Technology
Jobson Optical Group20/20 & Vision Monday
Optical Lab Division / Vision Expo West 2014 9/18/2014
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TAKING IT PERSONALLY
How consumer trends are impacting eyewear
Consumer Trends
Customization‐Personalization
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Consumer Trends
Mass Customization (MC)
Consumer Trends
MC is “… the technologies and systems to deliver goods and services that meet individual customers needs with near mass production efficiency.”
“The Customer Centric Enterprise: Advances in Mass Customization and Personalization,” Mitchell M. Tseng, Frank T. Piller
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Consumer Trends
“The competitive advantage of mass customization is based on combining the efficiency of mass production with the differentiation possibilities of customization.”
Tseng and Piller
Consumer Trends
MC requires active participation of customer as “co‐designer.”
Tseng and Piller
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Consumer Trends
Made‐to‐Measure(Tailored Customization)
“Made‐to‐measure” means making something new from a stock pattern in a stock fabric, but altered to a person’s measurements.”“Custom‐Made Is Spreading Far Beyond Savile Row” by David Colman, Dress Codes, New York Times, Style section, Feb. 4, 2010
TAKING IT PERSONALLY
Additive Manufacturing/3D Printing
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TAKING IT PERSONALLY
MakerBot
Thingaverse
Thingaverse
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Protos 3D Printed Glasses
Protos
• Algorithm tailors frames to wearer’s unique features and style with just two pictures
• Includes Rx lenses or non‐Rx polarized sun lenses
• Fast and free returns
• Works with insurance
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LuxExcel
CustomizationPersonalization
Variable Focus Eyewear
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Adlens Focuss
Customization‐Personalizationin Progressive Lenses
•Optimized•Customized•Personalized
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Personalization inElectronic Vision Technology
Eyewearand the eye itselfare becoming vehicles for new technologies…
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Eye2Vision Technologies
Raised to the Next Power
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Personalized Vision
SMART GLASSES
Smart Glasses
• Entertainment• Business• Occupational/Industrial• Healthcare/Medical• Military
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Wearables Market
Global wearable ‘Smart Glasses’ shipments will reach 10 million per year by 2018, compared to an estimated 87,000 in 2013.Source: Juniper Research
Wearables MarketWearables sales are expected to triple by 2016, before reaching $53.2 billion by 2019, more than 10 times current levels.
The market will be driven by an increase in sales of premium smart watches and smart glasses over the next five years.
Source: Juniper Research, Sept. 2014
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Wearables Market
Wearables are a part of the larger trend in Customization‐Personalization.
Wearables Market
Two types of Smart Glasses
• Virtual Reality (VR)
• Augmented Reality (AR)
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Google Glass
General Purpose Smart Glasses
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E Epiphany Smart Glasses
Epiphany Smart Glasses
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Liquid Image
Zeal Optics Z3 Goggle withRecon Display
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Recon Display
Oakley Airwavewith Recon Display
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Personalized Vision
Healthcare/Medical
Surgeon Using Glass
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Amblyz Xpand
Xpand Anti‐Motion
Sickness Glasses
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INDUSTRIAL
Gaze Controlled OLED Data Glasses
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Vu Vuzix M‐100 Smart Glasses
Honeywell/Uvex
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Customization‐Personalization
“Google, Novartis ready to make reading glasses obsolete”Headline from Fortune magazine interview with Alcon’s new global chief, Jeff GeorgeJuly 17, 2014
Alcon Google Prototype
“Effectively the way the technology works is that you have photo diodes which are sensors that are embedded into the contact lens that interact with the amount of light that is coming into the eye and interact with your down‐gaze or your up‐gaze, which controls how much light is coming in based on where your eyelid is. The sensor technology is able then to wirelessly send a signal to a liquid crystal, which is embedded between two layers of a contact lens. Then that liquid crystal would adjust for either looking out in distance or looking in near field. That technology is something that’s really really quite interesting to us.”
Jeff George, Alcon
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Second Sight Argus IIArtificial Retina
How will these trends impact labs and ECPs?
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