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Seafood Industry In KeralaPresented By:
Group IIRoll Nos : 7 -12MBA FT, SMS CUSAT
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Kerala (38,863 km; 1.18%
of India)Heart of Indias seafood
industry
Coastal line 590 kmfishing industry employs11.52 lakh
335 fishing Villages & 10harbours
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1970s Mechanized boats Vs kattumaram High rainfall and rivers
Particular marine phenomenon Chakara
Economic liberalisation caused a majorboost
Development in communication dividemerchants and Fishermen
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Provides employment, income, foreign
exchange earnings etc.287 seafood exporters, 127 processingplants
Supplied by 4,000 mechanized vessels16,000 small motor boats, 3,000 traditionalcrafts.
90%; 50 to 70 meters rest 200m
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Women play an active role in secondarysector
Marketing in Trivandrum, Kollam, Kannurand Kasargod.
Peeling in Ernakulam, Alleppey andTrichur.
Kerala the second highest contributor ofmarine fish
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73 % literacy, 306 bank branches, 381cooperative societies.
137 community centres, and 83 cinematheatres .
12 boat yards, 315 ice factories, 31 coldstorages56 freezing plants, 414 curing yards, 153peeling sheds
Electrified villages with transportfacilities
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First mechanized Indian coast.
Changed crafts and gears used.Deprivation and marginalization of realfishermen
Rs 10, 000 Kattumaram unit to Rs.30 lakhtrawler
Investment in state is Rs. 1300 crores .
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Kerala is 4th in India in terms of fishproduction
Per capita consumption of fish is high
Major export in marine products is frozen
fishLargest exports to South East Asia
EU 22.02%, US 19.17%, Japan 14.09% andChina 7.06%.
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SPS regulations, demand for highhygienic standards
processing facilities greatly increased,
Hazard Analysis Critical Control Point(HACCP) by USFDA
European Community (EC) directives
The Seafood Exporters Association of
India (SEAI) spent US$25 million
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Kerala has 7 % of the inland water bodies
National share in inland fishing is 2%In a period from 200607 to 200910,production declined by 6 %
In general, over dependency on marinefisheries by the local population hasresulted in excessive and indiscriminatefishing on the Kerala coastline.
Factors such as inappropriate incentives,high demand for limited resources, poverty,inadequate knowledge, ineffectivegovernance, and interactions between
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Weakness Technology to preserve the sea food is very costly
Skilled Labor availability is low
Attack by various diseases
Availability of supporting laboratories and awareness regardingthe same is low
If failed in timely transfer then the businessman will have to bearloss.
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Opportunities
Extrapolation of NSSO data shows that household domesticconsumption of fish is projected to rise
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Opportunities
By 2020, India's seafood exports will double and cross the $10 billion mark and by next year, the (export) number will cross $5.3 billion"
Increase in the demand for sea food
New technologies and researches done around the world
Aquaculture gain importance for medicinal value as well
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ThreatsChallenging environmental conditions
Increase in pollution cause the decline of fish
Increase in number of industries and unscientific methods that
destroy the habitat of fishes to breed and reproduce
Total fish processing and storage facility in Kerala is grosslyinadequate compared to the potential for fish production and
processing
Indias exports to South East Asia are re-exported after processing.Vietnam a small country has created vast capacity in fish processingand is importing raw material to re-export it after processing.
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Political Aspects
Since Kerala in very near the international shipping route there can beissues with other countries which is frequent.
Few rare cases can also be there which bring down disturbance ininternational relations.
Certain rules and trade policies by the nation can cause troubles
Since most of the Sea food is been exported to process it makes thecountries policies more complex as more than two countries may be
involvedPolicies of the government to protect some species so as to preserve the
biodiversity and also to improve the industry.
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Political Aspects
A major push was given to inland fisheries and aquaculture in 2008through project of Matsya Keralam
Under the programme, about 505 Fish Farmers Clubs were formed
all along the State and 450 Aquaculture Coordinators were selected by 773 Local bodies.
It came to an end in 2012
The government has initiated another programme termed Matsya Samrudhi .
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Economic Aspects
Fish production plays an important role in the socio-economic life of
Kerala
the GSDP from fishery has exhibited an upward trend since the mid1980s
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Economic Aspects
contributes almost 12 per cent of the primary sector GSDP.
Kerala contributed 19 per cent of the foreign exchange earnings buthas declined to 16 per cent
While demand for fish is forecasted to increase both within andoutside India, Keralas production of fish is growing at very slowrate (0.4% between 2003 04 and 2010 11).
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Social Aspects
The average population density along the Kerala coast is very high
coastal areas lack sanitary facilities
Monsoon season of Kerala from June to August is a nightmare for thecoastal fishermen
fishermen belong to unorganised working class
Social and religious activists in several coastal localities motivated thecreation of fishermens cooperatives and unions
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Technological Aspects
The lack of storage facilities and processing plants lead toinefficient supply chains of the sector
The fishermen do not have the sophisticated and technicallyadvanced equipment to tackle the emerging situation.
Development in the communication sector has brought bothadvantages and disadvantages.
Most exports are in the form of frozen fish
Open sun dried fish and fish meal are the only major exceptions
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Environmental Aspects
The high rate of rainfall and the large number of rivers make Kerala themost fertile for fish
health of marine fisheries is intrinsically linked with various natural
phenomena.
Water pollution and emission of effluents to the sea has also causedadverse
Fishing techniques such as dredging and trawling cause widespreaddamage to marine habitats
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Legal Aspects
blacklisting of cooked shrimp by the US Food and Drugsadministration
Hazard Analysis and Critical Control Point (HACCP) standards
being insisted by the US authorities
ban on Indian seafood by the European Union
payment problems in China and, of late, the anti-dumping dutyimposed by the US Government, had put paid to the fortunes of theindustry
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