SAURAV
Conservative upbringing in Eastern India
Charity is injurious to the recipient unless it helps them get rid of it
Co-Founded CFM for creating wealth & sharing gains
VISIONImprove workers/artisan lives through sales and tips
Community Friendly Movement
Reengineering Supply Chain dynamics to benefit artisan & worker communities at the grassroots
Commercial supply chain dynamics do not, by themselves, address challenges of developing countries employment, and quality of life issues
CFM Aims to minimize Retail Waste and repatriate such profits to worker & artisan communities
$30.36 FIXED COST
TRADITIONAL MODEL
CRAFTMEN $5.67
DIST. CHANNEL
CFM MODEL
RETAIL PRICE $75
CRAFTMEN $5.67
EXCESS $23.64
$15
ENTREPRENEUR’S INVOICE $ 21
RETAIL PRICE $75
Retail Price $110
BUYER SAVES $35$8.64
$89 ABSORBED BY THE CHAIN
Reducing Retail Waste…
Project Report Card
Seed funding ’05:
USD 60,000
Initial Capital ‘03: USD 2000
Sales ‘05: USD 48000
Tips ‘05: US$ 3000
Communities ‘05: 2 in India (110 producers in Jaipur and 8 weavers in Bhagalpur)
CFM members ’05: 5000
Prototype: 2002-03 Digital Vision Program at Stanford
University
CFM – Scaling Up!
• To improve lives of 10,000 communities globally through sales and tips
• Move Model based on Online sales from eBay to A Dedicated Community Friendly Marketplace [CFM]
CFM
Core Team
Minimal head count in the team
Market based Compensation
Strategy
Marketing and branding
Technology
Low price model to achieve critical mass
High volume low margin strategy
Endorsements and partnerships
University Merchandize
Advisors/Mentors Pricing Customer/Merchant
Acquisition
The CFM Business Model
YOUTH CHAPTER
S
Outsourcing all Non-charter activities
ARTISANS /
WORKERS
CFMMARKE
TPLACE
YOUTHENTREPRENE
UR
MERCHANTS/RETAILER
TRAFFIC
PARTNERS
MEMBERS
REPATRIATION
TIPPING MECHANISM
Purchase products
Enter Label code at
www.tip2change.org
Leave Tip
Tips repatriated to
community account
FEEDBACK
Tips utilised for:Distress Fund Health and Medical insurance policies Improvement of work environmentEducational loans
TIP UTILISATIONTips managed by Community with help of a local
financial institution
LEARNINGS
Understanding of the community's needs and dynamics
Integrating interests of stake holders to walk together
Narrow focus can be detrimental: No differentiation between workers/artisans from labor intensive/capital intensive units
Going Forward…
Endorsements from Organizations in Brand Building
Quasi-equity holding by social funding agencies and grants to achieve our mission
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