© 2014 SAP AG. All rights reserved. 1Confidential
Reimagine your Retail Business with SAP
SAP Retail Strategy
© 2014 SAP AG. All rights reserved. 2Confidential
Retailers are not keeping up with customer expectationsC
usto
mer
Intim
acy
and
Enga
gem
ent
“Inform Me”
“I can find information on products via multiple
channels”
“Make Buying Easy”
“I can choose where and how I buy”
“Know Me, Advise Me & Let Me Choose”
“My retailer knows my preferences, provides
valuable advise and let’s me tailor my entire shopping and delivery experience.”
Customer ExpectationsRetail Reality
85%Are Omni-Channel
7%Are Omni-Customer
8%Are Omni-Commerce
Source: SAP Performance Benchmarking – Outside-In Analysis of Food and Drug Retailers in 2013 NRF Top 250 Global Retailers List
© 2014 SAP AG. All rights reserved. 3Confidential
Delivering on customer expectations requires aligning organization and technology
Customer at the center of decision-making Aligned Merchandising, Marketing, Supply
Chain One view of Customer & Demand Integrated Systems Real-time Inventory Visibility & Optimization Consistent brand experience across touch
points
Product Centric Organizational Silos Scattered and Inconsistent Data Point Solutions Inventory Segregated by
Channel Siloed Channel Operations
MerchandisingMerchandising
Supply Chain Supply ChainSupply Chain
Stores
Customer Touch Points
Marketing Marketing
eCom
Mobile
© 2014 SAP AG. All rights reserved. 4Confidential
SAP Retail Strategy
Integrated Market Leading Retail Functionality on
Platform
Deliver Leading Real-time Retail
Platform
Drive Efficiencies & New Revenue Models via Business Networks
Simplify IT Landscape & Business Processes to Unlock Business Innovation
ApplicationsNetworkPlatform
Innovate new business models on common data &
forecast foundation
Redefine Customer Engagement & Commerce Contextual and personal experience across all touch-points throughout the customer journey
Reinvent commerce with business partners,
connected consumers & connected devices
Transform business processes with complete & real-time understanding of
shoppers, inventory, and sales
© 2014 SAP AG. All rights reserved. 5Confidential
Business Partner Network
Strategy Building Blocks
Real-time Data and Application Platform; Mobile Platform
Retail Merchandise Management
Procurement
Distribution & Logistics
FinanceHR
Real Estate
Manufacturing
Social Network
Network of “Things”
Employee Network
Product & Marketing Content
…
Marketing
Commerce
Service
Business & Predictive Analytics
Corporate Functions Commodity processes; very slow to
change Not visible or appreciated by the
shopper Retailer Focus: Lowest TCO
Core Retail Processes Critical to delivering retail value
proposition, but not readily visible to the shopper
Retailer Focus: Best functional fit balanced with TCO
Customer touch point, has to be differentiating
Functionality is constantly evolving, and innovation is rapid
Retailer Focus: Brand differentiation & shopper experience
Common Forecast
Customer & Commerce Platform
Supply Driven Planning
Merchandise Planning, Pricing, Promotions
On Premise
Cloudhybrid
PlatformApplications Network
© 2014 SAP AG. All rights reserved. 6Confidential
Ariba, Concur
Key SAP Solutions and Innovation Focus
HANA, HANA Enterprise Cloud, HANA Cloud Platform; SAP Mobile Platform; Fiori
SAP Merchandising for Retail
Transportation Management
Fashion Management Solution
FieldglassSuccessFactors
Extended Warehouse Management
Social Contact Intelligence
HANA Cloud Platform IoT Edition, Smart Vending Machine, Connected Logistics, Connected Car
hybris Marketing
CRM
hybris
Cloud for Customer
SAP BI Portfolio including SAP Infinite Insight (KXEN), HANA Predictive Insight, Lumira
Customer Activity Repository (CAR), yMarketing data*
Allocation Management*, Demand Planning*
Planning for Retail, Assortment Planning, Promotion mgmt
POS by GK
Mobile In-store MIM
Partner Solutions
Cloud Leadership Simplified Business Processes –
e.g. Fashion Management; s-Innovations
HANA as the great unifier and simplifier
Fiori front-end for ease of consumption
CAR & UDF as Real-time Retail Foundation
Retail applications on CAR & HANA e.g. PMR, Assortment Planning
CAR and CDM as foundation for omni-commerce interactions as well as Partner & customer co-innovation
hybris as leading omni-commerce platform
Integrations including hybris-CAR Store solutions including POS by GK
and mobile apps for in-store merchandising
Marketing intelligence and execution – Segmentation, Product Recommendation, Personalized Offers
ConcurAriba
Innovation Focus
* Roadmap Item
SAP JAM
PlatformApplications Network
…F&R
Article Data Management Omni-channel Pricing
Order Orchestration Store Management Personalization
© 2014 SAP AG. All rights reserved. 7
SAP For RETAIL
ENGAGE CUSTOMERSLIKE NEVER BEFORE
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