The hospitality and tourism industry is a high-growth industry that offers a wide variety of jobs to qualifi ed workers, particularly young people. Consequently, the need to train the next generation of hospitality professionals has been identifi ed as a priority by The American Hotel & Lodging Educational Institute (EI).
The Hospitality and Tourism Management Program (HTMP) combines classroom and online learning along with real-life experiences that introduce high school students to the variety of opportunities available in the industry. The educational goal of the two-year course is to prepare young people to either enter the workforce or continue on to a post-secondary hospitality and tourism management program.
The American Hotel & Lodging Educational Institute (EI) is recognized as the gold-standard of training for hospitality professionals.
12-04210 07570SPL01ENGE
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Chapter 1
Hospitality and
Tourism Management
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iHospitality and Tourism Management Program
Year 1
Hospitality and
Tourism Management
Program
2
Unit 1
Introduction to
Chapter 1Hospitality and Tourism
Chapter 2Careers in Hospitality
Hospitality and Tourism Program
SALES DRAFT
17Common Core Standards Attach core standards for this page
17Chapter 1 – Hospitality and Tourism
Resort Hotels
Vacation Ownership Properties
Casino Hotels
Conference and Convention Centers
Bed and Breakfast Hotels
Other Travel Accommodations
Cruise Ships
SALES DRAFT
16Common Core Standards Attach core standards for this page
16 Chapter 1 – Hospitality and Tourism
W
Commercial Hotels
Airport Hotels
All-Suite Hotels
Extended-Stay Hotels
Residential Hotels
Types and Organization of Accommodations
Section 1.7
SALES DRAFTActivity 6: Type Casting Hotels – Homework AssignmentAssignChapter 1 worksheet: Activity 6: Type Casting Hotels for homework.
SetA due date for worksheet to be turned in for grading.
3
UNIT OVERVIEW
O
SALES DRAFT
4
Ch pter 1
Hospitality and Tourism
Section 1.1Introduction
Section 1.2History of Hospitality and Tourism
Section 1.3Global View of Hospitality and Tourism
Section 1.4 Scope of Industry
Section 1.5The R.A.V.E. Principle: Respect and Value Everyone
Section 1.6Guest Service on a Global Scale
Section 1.7Types and Organization of Accommodations
COMPETENCIES1. Describe the changes hospitality and
tourism have experienced in modern
times.
2. Explain how hospitality and tourism
depend on one another for success.
3. Describe the social impact of global travel
and business on hospitality and tourism.
4. Explain the need for respect and value for
all guests by the hospitality and tourism
industry.
5. Explain the purpose of quality guest
service in the hospitality and tourism
industry.
6. Describe the scope of industry services
available for today’s traveler.
7. Identify the types of hotels available to
SALES DRAFT
15Common Core Standards Attach core standards for this page
15Chapter 1 – Hospitality and Tourism
Visitor’s Map to Paris
Accommodations
Transportation
Food & Beverage
Shopping
Attractions
Your Key to Paris
SALES DRAFT1.7 Types and Structure of Hotels
Section Overview
Typically, the first thing a guest will book after making transportation arrangements fortravel is to find a place to stay.
The choices are many in order to meet the needs of the very diverse traveling public.
As discussed earlier in this chapter, people typically travel for one of five main reasons. Consequently, the hotel and lodging industry has respondedby creating a wide varietyof types of hotels that arestructured to meet the specificneeds of the target audience.
DiscussWhich categories each of the types of hotels and lodgingoptions listed in Section1.7 would be target. The categories are:
Recreation
Family
Religion
Education
Business
Health
Point out That each type of hotel andlodging property may not limit their target audience to only one category and may pull andcombine features from othertypes of properties in order to expand their sales base.
14Common Core Standards Attach core standards for this page
14 Chapter 1 – Hospitality and Tourism
Destination Marketing
SALES DRAFTActivity 5: A Visit to Paris – Workbook ActivityReadThe scenario in the workbook along with the group requirements listed for students to research.
DiscussWhat a conference group planning a visit to a specific destination would need to find.
The key items the group would want to prearrange would be:
A place to stay
A variety of places or menus for dining
A variety of things to do for conference attendees and their family members or guests
An efficient way of getting from place to place (trans-portation choice must be capable of moving a large group quickly)
RequireStudents to complete Chapter 1 worksheet: Activity 5: A Visit to Paris.
5
hospitality and tourism guests.
Hospitality Profile
Joseph A. McInerney, CHAPresident & CEOAmerican Hotel & Lodging Association
Joseph A. McInerney, CHA, is president and chief
executive officer of American Hotel & Lodging Association
(AH&LA). As the head executive of the largest trade
association representing the U.S. lodging industry, Mr.
McInerney implements and directs AH&LA’s services as
well as provides leadership to association members. He
also works directly with the volunteer officers, board of
directors, and partner state associations in determining
the direction of the industry.
Since his appointment, Mr. McInerney has reorganized
the association to streamline efficiency and strengthen its
core operations, including consolidating its two affiliates
to form the American Hotel & Lodging Educational
Foundation. The AHLEF is the only educational dollar-
dispensing, not-for-profit premier organization for
scholarships, professional certification, instructional
material, and funding for key industry research.
Additionally, Mr. McInerney spearheaded the changing
of the membership structure from a federation to a dual-
membership format, streamlined the board of directors,
and clarified the organization’s mission.
Your Task: Conduct an Internet search about Mr.
McInerney to gather more information about his career.
You will need to combine the profile information shown
above with the data you find online to complete the
Profile Activity in your workbook.
SALES DRAFT
6 Chapter 1 – Hospitality and Tourism
Thospitality tourism
Section 1.1
TERMS YOU SHOULD KNOW
Hospitality—the reception
and entertainment of guests,
visitors, or strangers at
resorts; membership clubs,
conventions, attractions,
special events; and other
services for travelers and
tourists.
Tourism—tourist travel and
the services connected with
it, regarded as an industry
combined with hospitality.
Introduction
Pineapple Fun FactIn 1907, E.M. Statler built the first modern
hotel, the Statler, in Buffalo, NY, with
private bathrooms and a radio in every
room. Eventually, his chain of hotels had
5,300 rooms that could accommodate
6,700 guests a day. He is considered the
father of the modern hotel.
SALES DRAFT
13Common Core Standards Attach core standards for this page
13Chapter 1 – Hospitality and Tourism
G
guest service is meeting the needs of guests the way they want and expect them to be met.
tangible serviceintangible service
Guest Service on a Global Scale
Section 1.6
TERMS YOU SHOULD KNOW
Tangible Services—
services that provide for
guest expectations using
the physical assets of the
property.
Intangible Services—
the primary services
of hospitality-oriented
organizations. Intangible
services such as comfort,
enjoyment, and pleasant
experiences relate to guests’
emotional well-being and
expectations. They present
very different management
and marketing problems than
tangible products such as
guestrooms or extra pillows.
SALES DRAFT1.6 Guest Service on a Global Scale
Activity 4: Write a Guest Welcome Note – Homework ActivityPurpose of ActivityTo introduce students to the concept of guest service and the need to begin developing guest service soft skills. Also, it will illustrate ways in which both value and respect can be shown to guests.
ExplainHow first impressions will leave lasting impressions on guests.
DiscussThe need to make guests feel important when they first arrive at the property and how receiving a welcome note from the general manager, as the key property leader, is a great way to start a guest stay.
Point OutThe need to build guest loyalty and explain how actions such as welcome notes will encourage guests to recommend the property to family and friends.
Help Students to begin to see how repeat business and word-of-mouth advertising are power tools for success in the hospitality and tourism industries.
Require Each student to complete the Chapter 1 worksheet: Activity 2: Write a Guest Note.
SetA due date for worksheet to be turned in for grading.
12Common Core Standards Attach core standards for this page
12 Chapter 1 – Hospitality and Tourism
TERMS YOU SHOULD KNOW
Diversity—the human quality
of being different or varied.
Inclusive—not excluding anynot excluding any
particular groups of people.
D diversity
inclusive
The R.A.V.E. Principle: Respect and Value Everyone
Section 1.5
DiversityEvery living creature
requires food, water,
shelter, and space to
survive. Those needs are
provided to the traveling
public by the hospitality
and tourism industry,
along with comfort, safet
and understanding for
the diversity of a global
audience.
y,
SALES DRAFT1.5 The R.A.V.E. Principle:Respect and ValueEveryone
Activity 3: The R.A.V.E. Review – Workbook Activity
PART 1Purpose of ActivityTo provide student with an opportunity to develop skills for showing respect and value for guests. This soft skill is essential to anyone planning to work in today’s global hospitality and tourism industries.
Form GroupsDivide students into 2-person groups.
Hand Out ScenariosScenario cards are located on the Teacher Resource CD and should be printed for distribution to groups.
ExplainThe need to always think before speaking when working with guests. All guest interactions must be handled as professional and accurately as possible which often means asking questions to gain more detailed information about guest needs and expectations.
Tell1. Each student groups to read
through the scenario.
2. Next, students must discuss with one another what they need to ask about in order to provide the service the guest is seeking
3. Students should write the questions they believe are appropriate to ask the guest in the scenario.
RequireEach student to complete the Chapter 1 worksheet: Activity 3: The R.A.V.E. Review.
Activity 3: The R.A.V.E. Review – Activity Follow-UpPART 2
Share QuestionsAsk:Student group to each:
1. Read their scenario to class.
2. Share a question they feel is appropriate to ask.
AllowStudents to discuss and provide suggestions, ideas, or feedback about the question under discussion.
7Chapter 1 – Hospitality and Tourism
Recreationa wish for rest,
relaxation,
sports, and
entertainment.
Culturea desire to learn
about different
places and things
of interest.
Businessa need to
conduct
business, attend
a conference,
convention, or
meeting.
Visits to family and friendsa wish or need to
spend time with
loved ones.
Health issuesa need for
diagnosis or
treatment from
a non-local
medical facility.
The Traveling Public
SALES DRAFT
1910 – The American Hotel Protective Association is founded in Chicago and today is known as the American Hotel & Lodging Association (AH&LA).
1910 – Grand Old Hotel
1926 – Route 66 is completed, linking Los Angeles and Chicago.
1943 – Travel by train becomes popular and hotels benefit from the increased guest traffic.
1939 – The first flight is made by a jet airplane opening up a new option in travel.
1947 – The Roosevelt Hotel is the first to install TVs in all guestrooms.
19201910 19401930 1950
8 Chapter 1 – Hospitality and Tourism
Lodging
History of Hospitality and Tourism
Section
TERMS YOU SHOULD KNOW
Lodging—to temporarily have
a room in a hotel, motel, inn,
bed & breakfast, or hostel.
SALES DRAFT
11Common Core Standards Attach core standards for this page
11Chapter 1 – Hospitality and Tourism
TScope of Industry
Section 1.44
Accommodations
Hotels
Resorts
Motels
Hostels
Vacation rentals
Vacation ownership
Bed & Breakfast propopeertrtieess
Recreational vehiccleessand camping
Transportation
Airlines
Cruise lines
Rail
Car rentals
Tour/coach operatorsTT
TaxisT
Bus lines
Food and Beverage
Restaurants
Full-service
Fine dining
Quick service
Bars and lounges
Zoos
Attractions
Theme parks
National, state, and local parks
Natural wonders
Heritage sites
SALES DRAFT1.4 Scope of Industry
Section Overview
The scope of businesses included in the hospitality andtourism industries typically fallinto four main categories: Thosecategories are:
Accommodations—the choice of places to stay while travelingrange from simple camping, to quaint bed & breakfasts, to luxury hotels, to fabulous cruise ships. Each will appeal based on the reasons behind why the person is traveling. It may be for exploration, adventure,romance, education, business, family, health, or relaxation. Allthese reasons have resulted inan explosion of options over thepast 50 years.
Food and Beverage—Just as with accommodations, where and why people choose a specificdining venue will depend on thereasons for eating out.
Transportation—Travel depends first and foremost on transportation for gettingthe traveling public to their destinations. Over the past 100years, the methods of travel have allowed people the ability to visit the most remote places on earth as easily as the most popular travel destinations.
Attractions—Once a person arrives at any destination, they will need something to do. For many, it is to conductprearranged business. But for leisure travelers, it means visiting, doing, and seeing something that is only available at that location. The need to explore and visit distant places goes back to the beginning of time and it is that same basic human need to travel beyond a person’s place of birth thathas, over time, given birth to the category of attractions as the go-to places in destinationtravel.
Common Core Standards Attach core standards for this page
10 Chapter 1 – Hospitality and Tourism
TERMS YOU SHOULD KNOW
Infrastructure—the basic,
underlying framework or
features of a system or
organization.
H
infrastructure
Global View of Hospitality and Tourism
Section 11.33
SALES DRAFT1.3 Global View ofHospitality and Tourism
Activity 2: Map It Out – Homework ActivityPurpose of ActivityTo research the type of
information tracked by
Destination Marketing
Organizations such as Visitor
and Conventions Bureaus and
Tourism Boards to determine
how local hospitality and tourism
service providers meet guest
demand.
PART 1Tell1. Each student will select a
country from the worksheet map.
2. Students will select a major city supported by a large airport.
3. Using the Internet, each student will research the actual numbers of guest visitors arriving by air each day.
4. Students will calculate the hospitality infrastructure required to support the flow of visitors to this city each day.
RequireEach student to complete the Chapter 1 worksheet: Activity 2: Map It Out.
Activity 2: Map It Out – Classroom DiscussionPART 2
Ask: Is hospitality and tourism one of the largest industries worldwide?
Answer: Hospitality and tourism generates over:
$1.3 trillion in revenue in the U.S alone.
$105 billion in tax revenue for local, state, and federal governments.
Hotels, restaurants, and attraction sales average $1.8 billion per day, which breaks down into:
$75 million per hour OR $1.2 million per minute OR $21,000 per second.
Making tracking of guest visitors essential for hospitality and tourism service providers to know if they can or cannot meet guest demand.
Footnote: TBD
1953 – The American Hotel Institute is launched; today it operates as the American Hotel & Lodging Educational Institute (AHLEI).
1957 – Hilton Hotels offer a direct-dial telephone service in guestrooms.
1969 – Chain hotels begin offeringswimming pools as a way to increase profits.
1972 – Hotels begin accepting credit cards to “guarantee” guestroom reservations.
1981 – The boutique hotel concept is born.
2001 – Following the attacks of 9/11, hotels implement new anti-terrorism and security measures.
2007 – Smartphones and “apps” are embraced by the hospitality industry, with both guests and employees utilizing the variety of services these phones provide.
1990 – The Americans with Disabilities Act (ADA) becomes law and hotels begin offering accessible guestrooms and amenities.
2008 – Flat-screen TVs become the new standard for guest-rooms. The future of innovation and change will continue to globally drive the hospitality and tourism industry.
1960 1970 1980 1990 2000 2010 2020D e c a d e ( 1 0 - y e a r i n c r e m e n t s )
9Chapter 1 – Hospitality and Tourism
SALES DRAFT
10 Chapter 1 – Hospitality and Tourism
TERMS YOU SHOULD KNOW
Infrastructure—the basic,
underlying framework or
features of a system or
organization.
H
infrastructure
Global View of Hospitality and Tourism
Section 1.3
SALES DRAFT
9Common Core Standards Attach core standards for this page
1953 – The American Hotel Institute is launched; today it operates as the American Hotel & Lodging Educational Institute (AHLEI).
1957 – Hilton Hotels offer a direct-dial telephone service in guestrooms.
1969 – Chain hotels begin offeringswimming pools as a way to increase profits.
1972 – Hotels begin accepting credit cards to “guarantee” guestroom reservations.
1981 – The boutique hotel concept is born.
2001 – Following the attacks of 9/11, hotels implement new anti-terrorism and security measures.
2007 – Smartphones and “apps” are embraced by the hospitality industry, with both guests and employees utilizing the variety of services these phones provide.
1990 – The Americans with Disabilities Act (ADA) becomes law and hotels begin offering accessible guestrooms and amenities.
2008 – Flat-screen TVs become the new standard for guest-rooms. The future of innovation and change will continue to globally drive the hospitality and tourism industry.
1960 1970 1980 1990 2000 2010 2020D e c a d e ( 1 0 - y e a r i n c r e m e n t s )
9Chapter 1 – Hospitality and Tourism
SALES DRAFT Activity 2: The Past – Workbook Activity
PART 2Themed Class PresentationAsk students to theme the visual aids used in the presentation around the selected decade.
Brainstorm ways to build a theme for the decade for use in the presentation materials, such as:
Using colors that were popu-lar during that decade.
Showing images of the style of architecture that was popular.
Showing the types and styles of clothes popular at that time.
Including some popular “buzz” words or phrases people would have used.
Showing photographs of hotels and tourist sites from that decade.
Resources and TechnologyEncourage students to use available resources and technology to assist in building an interesting and engaging class presentation.
Instructor Activity Resource1980s Klimpton Boutique Hotels
Accor Brand
1990s Starwood Hotels
2000s Avendra purchasing consortium (Founded by Marriott, InterContinental Hotel Group, and ClubCorp)NYLO Brand
8Common Core Standards Attach core standards for this page
1910 – The American Hotel Protective Association is founded in Chicago and today is known as the American Hotel & Lodging Association (AH&LA).
1910 – Grand Old Hotel
1926 – Route 66 is completed, linking Los Angeles and Chicago.
1943 – Travel by train becomes popular and hotels benefit from the increased guest traffic.
1939 – The first flight is made by a jet airplane opening up a new option in travel.
1947 – The Roosevelt Hotel is the first to install TVs in all guestrooms.
19201910 19401930 1950
8 Chapter 1 – Hospitality and Tourism
TLodging
History of Hospitality and Tourism
Section 1.22
TERMS YOU SHOULD KNOW
Lodging—to temporarily have
a room in a hotel, motel, inn,
bed & breakfast, or hostel.
SALES DRAFT
Instructor Activity ResourceThis information may be useful in aiding students with this research activity in finding the key brands founded over the last 70-plus years. By decade, they are:
1950s Holiday Inn (Founder: Kemmons Wilson)
1960s Quality Courts Motel (Now Choice Hotels)Best Western BrandSheraton BrandHilton BrandMotel 6
1970s Days Inn
1.2 History of Hospitality and Tourism
Activity 2: The Past – Workbook Activity
PART 1Students will research the hotel and restaurant chains focused on meeting the needs of the Interstate traveling public.
Teacher Print ResourceA Century of Hospitality, Chapters 1-11
Research GroupsAssign or ask students to divide into two-, three-, or four-person (class size permitting) research groups.
Tell The research groups to select a decade shown on the History Timeline Graphic of the student workbook.
RequireEach group to complete the chapter 1 worksheet: Activity 1: The Past.
ScheduleA day and time for each group to provide a class presentation on the decade researched.
Student Conducted ResearchStudents will need to use search engines, such as Google or Bing for locating the answers to Activity 1: The Past worksheet questions.
11Chapter 1 – Hospitality and Tourism
TScope of Industry
Section
Accommodations
Hotels
Resorts
Motels
Hostels
Vacation rentals
Vacation ownership
Bed & Breakfast propopeerttieess
Recreational vehiccleessand camping
Transportation
Airlines
Cruise lines
Rail
Car rentals
Tour/coach operatorsTT
TaxisT
Bus lines
Food and Beverage
Restaurants
Full-service
Fine dining
Quick service
Bars and lounges
Zoos
Attractions
Theme parks
National, state, and local parks
Natural wonders
Heritage sites
SALES DRAFT
12 Chapter 1 – Hospitality and Tourism
TERMS YOU SHOULD KNOW
Diversity—the human quality
of being different or varied.
Inclusive—not excluding anynot excluding any
particular groups of people.
diversity
inclusive
The R.A.V.E. Principle: Respect and Value Everyone
Section
DiversityEvery living creature
requires food, water,
shelter, and space to
survive. Those needs are
provided to the traveling
public by the hospitality
and tourism industry,
along with comfort, safet
and understanding for
the diversity of a global
audience.
y,
SALES DRAFT
Common Core Standards Attach core standards for this page
7Chapter 1 – Hospitality and Tourism
Recreationa wish for rest,
relaxation,
sports, and
entertainment.
Culturea desire to learn
about different
places and things
of interest.
Businessa need to
conduct
business, attend
a conference,
convention, or
meeting.
Visits to family and friendsa wish or need to
spend time with
loved ones.
Health issuesa need for
diagnosis or
treatment from
a non-local
medical facility.
The Traveling Public
SALES DRAFTHighways and Tourists – Classroom Discussion
PART 1Ask:Starting in the 1950s, people began to travel more often; what were the five key reasons for their travel?
DiscussThe top five reasons people travel are:
Recreation—Changes in labor laws led to paid time off from work which allowed Americans to take advantage of the new road network be-ing built.
Culture—The idea of tak-ing “road trips” became an established part of American culture due to easy travel by car.
Business—The new highway network allowed American businesses to expand their client base to more distant towns and cities.
Visits to family and friends—Traveling as a family was easy with new destinations avail-able to explore.
Health issues—the average American could now econom-ically travel by car in order to seek out medical treatment from the best doctors in the country.
PART 2Ask:How did the building of the Interstate Highway System across the U.S. affect the hospitality and tourism industries?
Classroom DownloadA downloadable history of America’s Interstate Highway System is available for printing at: [add link to instructor resource website]
6Common Core Standards Attach core standards for this page
6 Chapter 1 – Hospitality and Tourism
Thospitality tourism
Section 1.1
TERMS YOU SHOULD KNOW
Hospitality—the reception
and entertainment of guests,
visitors, or strangers at
resorts; membership clubs,
conventions, attractions,
special events; and other
services for travelers and
tourists.
Tourism—tourist travel and
the services connected with
it, regarded as an industry
combined with hospitality.
Introduction
Pineapple Fun FactIn 1907, E.M. Statler built the first modern
hotel, the Statler, in Buffalo, NY, with
private bathrooms and a radio in every
room. Eventually, his chain of hotels had
5,300 rooms that could accommodate
6,700 guests a day. He is considered the
father of the modern hotel.
SALES DRAFT1.1 Introduction
Introducing Brainstorming Supplemental – Group ActivityPurpose of ActivityBrainstorming and critical thinking are both key skills used in problem-solving by the hospitality and tourism industry. It is developed over time through practice and experience. This exercise will help develop student skills in this area.
Tell Each group to brainstorm ways to use the strategies and methods they previously selected in the Brainstorming Activity for use in their own career development.
ExplainThe plan should include how they would plan to implement each strategy and why they believe it will work as part of their career path.
PresentAsk each group to present one idea to the class so other groups may provide suggestions and ideas of additional ways to make a strategy help in career development.
Pineapple Fun Fact – Workbook ActivityE.M. Statler: The Father of the Modern Hotel TellStudents to Google, E.M. Statler, to locate information about his life and career.
A profile page is also available on the AHLEI LMP website to ensure students will be able to complete this activity.
Classroom DownloadA downloadable history of E.M. Statler is available for printing at: [add link to instructor resource website]
Terms You Should Know – Workbook ActivityUse the worksheet to complete this activity.
TellStudents to match the definition to the correct vocabulary word.
Vocabulary Practice – Workbook ActivityTellStudents to write a sentence for each term that shows how the word is used in the hospitality and tourism industries.
13Chapter 1 – Hospitality and Tourism
G
guest service is meeting the needs of guests the way they want and expect them to be met.
tangible serviceintangible service
Guest Service on a Global Scale
Section 1.6
TERMS YOU SHOULD KNOW
Tangible Services—
services that provide for
guest expectations using
the physical assets of the
property.
Intangible Services—
the primary services
of hospitality-oriented
organizations. Intangible
services such as comfort,
enjoyment, and pleasant
experiences relate to guests’
emotional well-being and
expectations. They present
very different management
and marketing problems than
tangible products such as
guestrooms or extra pillows.
SALES DRAFT
14 Chapter 1 – Hospitality and Tourism
Destination Marketing
SALES DRAFT
5Common Core Standards Attach core standards for this page
5
hospitality and tourism guests.
Hospitality Profile
Joseph A. McInerney, CHAPresident & CEOAmerican Hotel & Lodging Association
Joseph A. McInerney, CHA, is president and chief
executive officer of American Hotel & Lodging Association
(AH&LA). As the head executive of the largest trade
association representing the U.S. lodging industry, Mr.
McInerney implements and directs AH&LA’s services as
well as provides leadership to association members. He
also works directly with the volunteer officers, board of
directors, and partner state associations in determining
the direction of the industry.
Since his appointment, Mr. McInerney has reorganized
the association to streamline efficiency and strengthen its
core operations, including consolidating its two affiliates
to form the American Hotel & Lodging Educational
Foundation. The AHLEF is the only educational dollar-
dispensing, not-for-profit premier organization for
scholarships, professional certification, instructional
material, and funding for key industry research.
Additionally, Mr. McInerney spearheaded the changing
of the membership structure from a federation to a dual-
membership format, streamlined the board of directors,
and clarified the organization’s mission.
Your Task: Conduct an Internet search about Mr.
McInerney to gather more information about his career.
You will need to combine the profile information shown
above with the data you find online to complete the
Profile Activity in your workbook.
SALES DRAFT
Hospitality Profile: Joe McInerney – Workbook ActivityStudents will research the educational and professional background and work history of Joe McInerney in order to complete the resumé worksheet detailing the career of Joe McInerney. This activity will introduce the basics of resumé writing and need for educational qualifications and work experience to students.
Student Support ResourcesA search for Joe McInerney using Google will reveal the information needed for completing the workbook resumé activity. A profile page is permanently housed on the AHLEI LMP website for this purpose.
Instructor Use DownloadA printable version of Joe McInerney’s career information is available for instructors at: [add link to instructor resource website]
Goal Setting – Classroom ActivityQuote:“Nothing is really work unless you would rather be doing something else.” James M. Barrie
DiscussThe positive effects of personal goal setting.
Ask:Students for suggestions on the type of decisions Joe had to make as a young man so he could build a successful career in hospitality, in particular, the personal goals Joe set for himself.
List and Discuss Ask students for suggestions of strategies and methods they believe Joe used to create his success.
Write those suggestions on the whiteboard.
Discuss the positive ef-fect each suggestion would provide to anyone building a career.
Hold a Brainstorming Session1. Divide class into groups.
2. Ask each group to select three of the strategies and methods they think “doable.”
3. Discuss why they think each chosen strategy would work.
Common Core Standards Attach core standards for this page
4
Ch pter 1
Hospitality and Tourism
Section 1.1Introduction
Section 1.2History of Hospitality and Tourism
Section 1.3Global View of Hospitality and Tourism
Section 1.4 Scope of Industry
Section 1.5The R.A.V.E. Principle: Respect and Value Everyone
Section 1.6Guest Service on a Global Scale
Section 1.7Types and Organization of Accommodations
COMPETENCIES1. Describe the changes hospitality and
tourism have experienced in modern
times.
2. Explain how hospitality and tourism
depend on one another for success.
3. Describe the social impact of global travel
and business on hospitality and tourism.
4. Explain the need for respect and value for
all guests by the hospitality and tourism
industry.
5. Explain the purpose of quality guest
service in the hospitality and tourism
industry.
6. Describe the scope of industry services
available for today’s traveler.
7. Identify the types of hotels available to
SALES DRAFTChapter 1: Hospitality andTourism
Unit 1 Overview
Chapter 1 traces the history ofhospitality and tourism over thepast 100 years and the impacttechnology, social change, andguest preferences have had onthe type of available services.
Students will be introduced tohospitality and tourism froma global perspective to ensurethey see the “big picture” ofboth industries early on in theirstudies.
This chapter will also providethe foundation learning aboutthe four key areas of hospitalityand tourism, and illustrate theconnections linking the twotogether.
Students will be shown thepurpose and role of diversityon a global scale as well asthe role of guest service inboth industries. These two softskills are significant to learnerssince both are key skills areasrequiring mastery by anyoneseeking a career in eitherindustry.
Also included is content aboutthe types of hotels available tosupport hospitality and tourismas well as an introduction todestination marketing used byvisitor and convention bureaus
Chapter CompetenciesStudents will develop knowledge and skills set forth by Chapter 1 competencies.
Competencies:1. Describe the changes hospitality and tourism have experienced in modern times.
2. Explain how hospitality and tourism depend on one another for success.
3. Describe the social impact of global travel and business on tourism and hospitality.
4. Identify the need for respect and value for all guests by the hospitality industry.
5. Identify the purpose of quality guest service in the hospitality and tourism industries.
6. Describe the scope of industry services available for today’s traveler.
7. Identify the types of hotels available to hospitality and tourism guests.
15Chapter 1 – Hospitality and Tourism
Visitor’s Map to Paris
Accommodations
Transportation
Food & Beverage
Shopping
Attractions
Your Key to Paris
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16 Chapter 1 – Hospitality and Tourism
W
Commercial Hotels
Airport Hotels
All-Suite Hotels
Extended-Stay Hotels
Residential Hotels
Types and Organization of Accommodations
Section 1.7
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3
UNIT OVERVIEW
O
SALES DRAFTUnit 1 Overview
Unit 1 introduces students to the hospitality and tourism industries. This is accomplished by illustrating the dynamic nature of both industries over the past 100 years. Included in the unit content is an overview of the scope and global nature of the two industries, along with the basic concepts behind:
Diversity (R.A.V.E. Model)
Hospitality and tourism’s interconnectivity
Types of hotel properties
Destination marketing
Career paths
Career goals
Unit 1 also introduces the concept of guest service and the expectations of the hospitality and tourism industries placed on it by the traveling public.
2
2
Unit 1
Introduction to
Chapter 1Hospitality and Tourism
Chapter 2Careers in Hospitality
Hospitality and Tourism Program
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17Chapter 1 – Hospitality and Tourism
Resort Hotels
Vacation Ownership Properties
Casino Hotels
Conference and Convention Centers
Bed and Breakfast Hotels
Other Travel Accommodations
Cruise Ships
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18 Chapter 1 – Hospitality and Tourism
Apply Your LearningSection 1.1
Section 1.2
Section 1.3
Section 1.4
Section 1.5
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Year 1
Hospitality and
Tourism Management
Program
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Instructor
Wraparound
Guide
19Chapter 1 – Hospitality and Tourism
Section 1.6
Section 1.7
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13Student Workbook
Section 1.7 Types and Structure of Hotels
Activity 6: Typecasting Hotels
Match each type of hotel in this list to the description that fits it the best. Write the number of hotel type in the box next to the correct description.
Hotel Types Description
1. airport hotel in an exotic or recreational location.A property in ain anyyA pA p
2. alternative lodgingg propertyg operopeimited food service that offers A small property with lliA ssm proproA sA s wy w
vice.mate, personal servvintimatetimate, p al nal
3. bed and breakfastkfast hotelkfast hmany guestrooms and a large amountrty with mmA large property large property w
ballrooms, and meeting rooms.ce, bof exhibit hall space, exhibit hall space, b
4. casino hoteliving room or parlor area and aA property that features a livproperty that features a livt fet feertert
separate bedroom.p omomtete
5. commercial hotelotusiness area that caters A property in a downtown bproperty in a downtown bua a opeope wnwn
ers.pr marily to business traveleimarily to business travelebusbusariari tr tr
6. conference centter hotelt tehotets stay for a long period,A property where the guestproperty where the gueste ge g
sometimes permanently.m rmmm t
77.7. convention centeer hotele hotehote ted to gambling facilities.A property that is connectproperty that is connectat at iperper nnnne
88.8. extended-stay hottelotexteexte -sta-statravelers who plan to stay five daysA property designed for tproperty designed for tespope
or longer.ngenge
9. residential hotelal hal h an airport.A property that is near aproperty that is near ah nene
10. reesort hotelre ho hot lel ot of meeting spaces.A property that has a lproperty that has a lohathatpepe as as a
11.. suitte hotelit otehote several units that each have severalA property containingproperty containing property containing several units that each have seveproperty containing several units that each have sevetsnits
hem for a specific time eaowwners who occupy thwners who occupy thoo ocersers upup ific time each year.cific time eachspespe yeayea
122.2 vacattion ownership t hotelh e park.A recreational vehicl recreational vehiclenanacrecre vehveh
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12 Student Workbook
Name of restaurant:
Food specialty:
Price range:
Menu recommendations:
Transportation
Providing transportation to and from the airport for attendees.
Assignment: Research ways people can get to and from Charles De Gaulle Airport and
the hotel you selected.
Attractions
Booking activities for the spouses not attending the conference who will need something
to do two of the days the group is in Paris.
Assignment: Research and select attractions for spouse day trips on those two days to
recommend to the planner. Create a visit Paris itinerary.
Day 1
Attraction:
Leave hotel at:
Return to hotel:
Day 2
Attraction:
Leave hotel at:
Return to hotel:
#3
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Student Workbook
Year 1
Hospitality and
Tourism Management
Program
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2 Student Workbook
PROFILE
Activity
Chapter 1
Hospitality and Tourism
Carefully read these directions.
You must :1. Conduct an Internet search on Mr.
McInerney.
2. Use the new information found online and the profile material in your textbook to complete Mr. McInerney’s résumé.
3. Information you will need to search for includes:
– Companies Mr. McInerney worked for
– Positions Mr. McInerney held at each company
– Where he went to college and the degrees he received
– What special skills or areas of expertise Mr. McInerney is noted for having
– What awards and recognition Mr. McInerney has received during his career
Write a short paragraph about his work experience, education, special skills and abilities.
Hint: Google “Joe McInerney and AH&LA” to find what you need.
Joe McInerney’s Résumé
Educational Background
Work Experience
Current Position
Job Title Company Years in Position
Previous Positions
Job Title Company Years in Position
Special Skills and Abilities
Awards and Recognition
Mr. McInerney’s Success as a Hospitality Leader (paragraph)
Joe McInerney
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11Student Workbook
Section 1.6 Destination Marketing
Activity 5: A Visit to Paris
ScenarioYou work for the Paris Tourist Board and have received an e-mail request for assistance with a conference to
be held in Paris for five days. The meeting planner responsible for conference planning needs you to assist
them with:
Accommodations
Booking accommodations at a hotel able to offer meeting space for 500 conference
attendees.
Assignment: Using hotel websites or TripAdvisor, select a hotel with meeting space to
suggest to the planner.
Food and Beverage
A special evening event for attendees and their spouses that allows them to enjoy Paris at
night.
Assignment: Google “Paris Info” to locate options for the evening dining experience.
Select three options to recommend to the planner.
Name of restaurant:
Food specialty:
Price range:
Menu recommendations:
Name of restaurant:
Food specialty:
Price range:
Menu recommendations:
#1
#2
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Section 1.6 Guest Service: Warm Welcome
Activity 4: Write a Guest Welcome Note
Full service properties such as resorts and spas specialize in personalized service that makes each guest feel
welcome, valued, and important to the property and its employees.
You are the general manager of the Golden Sands Inn, a luxury 200-room spa hotel in an exclusive island
resort area. Mr. and Mrs. Winsor schedule a trip to the property every year to celebrate their anniversary. As
the general manager, write a personal note welcoming them back to the hotel.
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3Student Workbook
TERMS
you should know
The business or industry of providing information, accommodations,
transportation, and other services to tourists.
Not excluding any particular group of people; allowing everyone access or
involvement in the activity, decision, or facility at all times.
The service industry that includes lodging, restaurants, event planning,
theme parks, transportation providers, and cruise lines.
A resort, hotel, motel, bed & breakfast, or inn.
The basic, underlying framework or features of a system or organization.
A type of social inclusiveness that values variety in ethnic,
socioeconomic status, gender type, and other factors within in a group,
society, or company.
Tourism
Lodging
Infrastructure
Hospitality
Diversity
Inclusive
Match each word to its definition.
Vocabulary Practice
Write a complete sentence using each vocabulary word listed that shows how the word is used in the hospitality and tourism industry.
Tourism
Lodging
Infrastructure
Hospitalty
Diversity
Inclusive
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4 Student Workbook
Workbook Activity
Pineapple Fun Fact QuestionnaireWhy is E.M. Statler considered the father of the modern hotel?
Research the history of his life and career to find the answers to these questions.
1. What date and place was E.M. Statler born?
2. How old was he when he started working in a hotel?
3. What was his first business venture?
4. What helped Statler to make his first restaurant a success?
PINEAPPLE
fun fact
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9Student Workbook
Section 1.5 The R.A.V.E. Principle: Respect and Value Everyone
Activity 3: R.A.V.E. about it
1.
2.
3.
4.
5.
Group Names:
Name of Assigned Scenario: Read the scenario card. Based on that situation, write a list of questions your group can use to help determine guest needs while still showing they respect and value the scenario’s guests.
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8 Student Workbook
Section 1.3 Global View of Hospitality and Tourism
Activity 2: Map It Out
1. You will be assigned a country on the map shown to the right. Give one
reason for why a person from the United States would choose to travel to
that location.
2. Ask your instructor for the Traveler Arrival Information Form.
This form will tell you the number of foreign travelers who
arrive each day from all over the world, expecting to find
hotels, restaurants, and attractions that provide the
type of guest service they are used to receiving.
Answer each question to help complete this
assignment.
What is the name of the major airport in this
city?
How many people arrive by plane at this
airport each day?
Figuring two people per room, how many
hotel guestrooms must this city have available each day to house guests?
If each hotel has 250 guestrooms available each day, how many hotels does the city need to have?
If each restaurant can seat 150 people per hour, how many restaurants will be needed to serve dinner,
from 6 p.m. to 9 p.m., each day?
A local attraction can handle 20,000 visitors per day. How many attractions are needed to entertain
the city’s guests each day?
NORWAY
DENMARK
SWEDEN
FINLAND
GERMANY
UNITED KINGDOM
FRANCE AUSTRIA
IRELAND
SPAINPORTUGALGREECE
ITALY
NETHERLANDS
BELGIUM
SWITZERLAND
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5Student Workbook
5. What did Statler do in 1901 that contributed to his career growth?
6. What was the name of Statler’s first permanent hotel property?
7. How many properties did Statler own when he died in 1928?
8. What year was Statler’s hotel company bought out?
9. What hotel company bought Statler’s properties?
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Section 1.2 History of Hospitality and Tourism ActivityActivity 1: The Past
Using the History Timeline Graphic in your textbook, select a decade from the past 100 years. Research the changes and improvements that happened in the hospitality and tourism industry during those 10 years.
Use the research questions on this worksheet to help you complete the assignment.
The decade I chose to research was
What was the impact of new technologies or inventions on the hospitality and tourism industry during
your chosen decade?
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7Student Workbook
Who were the industry leaders during this decade (individuals and companies)?
What new hospitality and tourism companies or chains were founded during this decade?
How did new types of transportation, technology, or travel options change how people were able to
travel?
During this decade, was there a lot of job growth or decline in the hospitality and tourism industry?
What impact did major world events during this decade have on the hospitality and tourism industry?
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