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RUSSIAN MARKET ANALYSES:PRESENCE, TRENDS AND FUTURE
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Market by Population
District Inhibitants
Central Federal District 38,438,600
Southern Federal District 13,856,700
North-Western Federal
District
13,583,800
Far-Eastern Federal District 6,291,900
Siberian Federal District 19,254,300
Urals Federal District 12,082,700
Volga Federal District 29,900,400
North Caucasian Federal
District
9,496,800
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Market of Smart Phones and
Media Tablets
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Smart phones and Media Tablets
RUSSIA, mln pcs WORLD,mlin pcs Russian Share,%
2010 3,777 305 1.238
2011 7,7 494 1.559
2015 20,9 1,046 2.000
Growth of the Russian Market: > 500%
Subcribers: 225mln, penetration 155%
Moscow: 35,5mln, penetration 208,9%
St.Petersburg: 13,4mln, penetration 211,6%
Smartphones share: 3,4%
Growth of the World Market: > 300%
RUSSIA, mln pcs WORLD,mlin pcs Russian Share,%
2010 0,116 19,4 0.598
2011 1,2 70,0 1.714
2015 3,2 326,3 1.0
Growth of the Russian Market: > 2700% Growth of the World Market: > 1600%Source: MTS Retail, IDC:, ACaM Consulting 2012
1,666 mln smartphones just in
Moscow and StPete
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Smartphones Users Segment
Gender
Age
Female Male
and elder
Most of the useres are men: age 18-34 years of old (ca.68%)
Source: Json & Partners Consulting
Ca. 61% are males
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Smartphone Prices, 2011 and Further
Smartphone average price decreased by 33%
Sales of smartphones < 200 USD in price are increased
average smartphone price, USD
Average
smartphone price
1H 2011: 330 USD
Smartphone sales: price segments
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Media Tablets Market
Market size in volumes (mln pcs sold) 2012: 2mln
Clear 2 price segments:
- More than 10,000Rub (250):
Market Leaders: Apple,Samsung,Acer, Asus
Less than 10,000Rub (250):
Market Leaders: Russian and Asian Brands
1. Apple iPad: 20,490Rub (512)
2. Samsung Galaxi
3. Acer
4. Asus
Media Tablets average price: 18,500 (462)
Users: 18-34 years old, 80% men
Apple iPad more popular in Russia than in Europe.
Source: Retailer Svjaznoi & Mobile Networks.ru
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APPLICATIONS
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APPLICATIONS
PROFESSIONAL APPLICATIONS
FUN AND PLEASURE
HEALTH CARE
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PROFESSIONAL APPLICATIONS
PUBLISHING (QUALITY CONTROL)
BRAND PROTECTION
NDT (QUALITY CONTROL)
AGRICULTURE (PESTS IDENTIFICATION)
MOBILE LABS (ALL ABOVE)
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PROFESSIONAL APPLICATIONS
PUBLISHING
(QUALITY CONTROL)
BRAND PROTECTION
Registered about 2500companies (open sourcedatabase)
350-400 companiesspecialised inflexoprinting
1000-1200 offsetprinting
150-200 security printing
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PROFESSIONAL APPLICATIONS
SEGMENT REACHABILITY:
- IT CAN BE APPROACHED DIRECTLY (NOT RECOMMENDED)- VERY TIME CONSUMING WITH LOW VOLUMESALES PROBABILITY AND SEGMENT COVERAGE-), PUSH
- DIRECT MARKETING APPROACH (1% RESPOND FROM THE PUBLISHING TEST SEGMENT OF 107COMPANIES. A SALES MEETING AGREED. /24.8NEGOTIATIONS IN FINLAND /
- IT CAN BE APPROACHED THROUGH TELEMARKETING CAMPAIN: COMBINATION OF PULL /PUSH (PROBABLYBETTER RESULTS, EXPECTED OUTCOME 10-15% RESPOND FROM THE TARGET SEGMENT (WARM
CONTACTS)- CAMPAIGN TIME ESTIMATE: 5-6 weeks
- INVESTMET:3500-4500
- COVERAGE: 3000-4000 COMPANIES
- ESTIMATED RETURN: 30,000 EUR in the best case (right segment(S)),
- WORTH CASE: Break-even, or 7-10KEur
- TARGET: 15-20 KEur in sales.
- E-marketing campaign did not show the result. Need more studies. According to Russian market gurusworks best if company known or got certain visibility.
- TRADE SHOWS: Good visibility + ability to invite potential customers after telemarketing campaign
- ADVERTISEMENT and Interviews in PROFESSIONAL MAGAZINES / in-focus MEDIA
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Education and Fun
BIOLOGY
ENVIRONMENTAL
STUDIES
HOBBY
COINS
POST STAMPS
FLORISM
TARGET GROUP:
YOUTH 15-24
Most active users of
smart phones and media tablets
Have money or sponsored by parents
Eager to buy and try new things
2012-2013 are booming in smartphones
and media tablets.
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Russian Market for Children
All Russian Market value: 5,3 Billion Euros
Target for KeepLoop: St.PetersburgAudience: 995,000 children under the age of 17
Market Reach: through partners.
Source: Rosstat & KidsReview.ru analytics
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PARTNER PRESENTATION
MARKET LEADER
TARGET AUDIENCE
- 64%: SPB- 16%: MOSCOW
- 20%: Rest of Russia
Becomes an Internet Retailer: Sep-Oct. 2012
500,000 smartphones in SPB alone(see 1st slide)
- Internet Portal with own platform
- Own Android and iPhone application
Audience: more than 1,000,000unique visitors annualy
190,000 new visitors2% use Android smartphones
1,6% iPhone
3,5% iPad
Mobile applications downloads: >2300
Android: 600
iOS: 1700
60%: females
40%: males
Age:
70%: 25 +
30%: 25-
http://www.kidsreview.ru
http://www.kidsreview.ru/http://www.kidsreview.ru/7/30/2019 Russian Market Analyses
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HEALTH CARE
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Doctors vs Population (Q1 2012)
Country Population
(Thousands)
Doctors
(Thousands)
Dermtoologists
(Thousands)
Russia 150,000 614 10,300 1,68%
Ukraine 45,634 123 3,500 2,80%
Kazahstan 16,700 65 0,835 1,28%
United States 312,000 700 8,500 1,20%
(%)of doctors
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CURRENT SITUATION
BEST CASES: WORTH CASES:
2.5 month at KeepLoop
Pritchem Trading Dubai:
0,6*12,500=7,500
Printchem Trading:
40031.9
Sirius Telecom
0,6*500x85=25,500
Eurolab: 0,6*10*95=950Printchem Trading Dubai
0,6*12,500=7,500
31.10Sirius Telecom:400
S Medvedem: 400
NOTE
Telemarketing campaign
may change the output->
Expected campaign output
November - December
300 hot contacts
from 3000
companies
Est.Output:
Best Case: 30K
Target: 15K
Worth case: break-even or 7-10K
KidsReview.ru
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CONCLUSION:
80 %
15 %
5 %
Sales forecast trends: 2013-2015
Fun and Pleasure Profesiional Applicarions
Health Care
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