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PRESENTED BY:RUBY JH A
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1 I NTRODUCTI ON
The word strategy comes from a Greek word
strateos means general thing. Mission statement describes what the organization isnow, what it wants to become and how you are going toachieve it. Vision statement states what do we want to
be. Dell Company thinking that strategic provides thefoundation of the strategic management. By providingan insight into the forces behind the intense competition,
by developing a sustaining competitive advantage basedon organization core competency. It can be broadlydivided into three phases:Phase 1: Strategic FormulationPhase 2: Strategic ImplementationPhase 3 : Strategic Evaluation And Control
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OBJECTIVES OF THE STUDY:-
To study about Strategic Management of Dell
Company. To study about process of Dell Company. To study about Key towards strategic planning
Dell Company.
To study about Tools of strategy evaluation. To study about challenges and importance of
strategic management. To study about the various stages of strategic
management.
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1: STRATEGIC MANAGEMENT
1.1 introduction to strategy
1.2 mission, vision and objectives
1.3 introduction to strategic management
1.4 characteristics/features of strategicmanagement
1.5 importance of strategic management
1.6 challenges to strategic management
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2: ELEMENTS/PROCESS OF STRATEGICMANAGEMENT
Strategy formulation framing Strategy implementation Strategy evaluation and control
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3: TOOLS OF STRATEGY EVALUTION
FINANCIAL TOLL OR FINANCIAL EVALUATIONFinancial RatioBudgets
GAP ANALYSIS
COST BENEFIT ANALYSIS
RESPONSIBILITY CENTER
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4.STRATEGIC MANAGEMENT OF DELL
KEY TOWARDS STRATEGIC PLANNING
VISION STATEMENT
MISSION STATEMENTVALUESOBJECTIVESGOALSPROGRAMSSTRATEGY
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5: STATEGIC MANAGEMENT PROCESS
PHASE 1: STRATEGIC FORMULATION
PHASE 2: STRATEGIC IMPLEMENTATION
PHASE 3: STRATEGIC EVALUATION ANDCONTROL
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CONCLUSION
Dell computer is successful in global markets as a resultof best understanding of customers' needs and theirdirect sell business model.
Dell's environmental programs for product assetrecovery and product design for environment havespanned more than a decade.
The company designs and customizes products andservices to the requirements of the organizations andindividuals, and sells an extensive selection of peripheralhardware and computing software.
Dell is a well known name in the world that has beenvery successful towards its mission.
It has focused on customization and maintaining lowcost that has been very profitable for the company.
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