1. RTB Update no. 5 Mobiles goes Programmatic An update on: -
Programmatic media buying & selling - Data driven digital
advertising Onsdag 27. august 2014 Nykredit
2. Lidt praktisk: Dagens prsentationerne kan hentes efter kl.
13.30 p http://www.slideshare.net/husetmarkedsforing Vr med til at
forbedre RTB Updaten og udfyld gerne evalueringsskeamerne WIFI
Nykredit RTB ???? Kode: nykredit ???? RTB Update no. 5!
3. Agenda 09.0009.10: Intro, Tom Bang, Managing Director,
RadiumOne Danmark 09.1009.30: Markeds Update Peter Loell, Digital
Janitor, Resolution 09.3010.10: Mobile SSP John Stoneman, Interim
VP of EMEA, Pubmatic 10.1010.40: The Challenges and opportunities
when a publisher goes mobile & programmatic Malcolm Attwells,
Programmatic Sales Director, Cond Nast 10.4011.00: Pause
11.0011.30: Den mobile annonceplatform Sren Steen Pedersen, VP
Sales, adQuota 11.3012.00: Paneldebat: Den mobile udfordring
Moderator: Peter Loell, Digital Pedel, Resolution Michael Buch
Sandager, Group CEO, adQuota, Christine Liv Nielsen, Marketplace
Development Manager, Nordics, Google Anders Ovesen, salgschef,
Mobil & PBT, Ekstra Bladet Salg 12.00-12.30: Annoncrcasen:
Nemlig.coms erfaringer med RTB og de mobile udfordringer Pelle
Svane Jakobsen, Online Trafc Manager, Nemlig.com 12.30-12.45:
Afrunding Tom Bang, Managing Director, RadiumOne Danmark
12.45-13.15: Networking & Sandwich RTB Update no. 5!
4. How much of your current total digital media budget is
managed programmatically? (Q2-2014) 40%+ siger mere end 40%
AdExchanger Research The state of programmatic Q2-2014
5. 2014 IHS Global mobile advertising revenue nearly doubled in
2013 WHY APPS MATTER FOR WEARABLES/ APRIL 2014 2 10,072 19,341 0
5,000 10,000 15,000 20,000 25,000 2012 2013 Global mobile ad
revenue ($m)* +92.0% *All data in this presentation is in constant
2013 USD. Constant exchange rates have been used in order to
eliminate currency effects on the growth rate. GLOBAL MOBILE ADEX
THE STATE OF MOBILE ADVERTISING AROUND THE WORLD
6. 2014 IHS Mobile display advertising revenues more than
doubles as growth outperformed other formats GLOBAL MOBILE ADEX THE
STATE OF MOBILE ADVERTISING AROUND THE WORLD 4 0 1,000 2,000 3,000
4,000 5,000 6,000 7,000 8,000 9,000 10,000 Display Search Messaging
123% 92% 19% 0% 20% 40% 60% 80% 100% 120% 140% Display Search
Messaging Mobile ad growth in 2013 by format (%) 2013 revenue gains
over 2012 ($m) GLOBAL MOBILE ADEX THE STATE OF MOBILE ADVERTISING
AROUND THE WORLD
7. 2014 IHS North America overtakes Asia-Pacific as largest
mobile advertising market GLOBAL MOBILE ADEX THE STATE OF MOBILE
ADVERTISING AROUND THE WORLD 5 46 155 1,763 4,465 3,643 144 225
3,346 7,525 8,100 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000
9,000 Latin America Middle East and Africa Europe Asia-Pacific
North America 2012 vs 2013: Mobile ad revenues by region ($m) 2012
2013 GLOBAL MOBILE ADEX THE STATE OF MOBILE ADVERTISING AROUND THE
WORLD
8. Udvikling i kvartalvise onlineannoncering Udvikling i
annonceomstning for automatiseret salg +55%
9. RTB Update no. 6 Onsdag den 3. december 2014 An update on: -
Programmatic media buying/selling - Data driven digital advertising
RTB Update no. 5!