© COPYRIGHT PROTECTED 2014-2020 � EDWIN KORVER - ROUNDMAP.COM � CROSS-SILO BV - CROSS-SILO.COM � ALL RIGHTS RESERVED

BUSINESSDYNAMICS CUSTOMER

DYNAMICS

MARKETDYNAMICS

INCOMES & OUTCOMES

CREATEVALUE

DELIVERVALUE

CAPTUREVALUE

INPUTS & OUTPUTS IMPACTROUNDMAP™ SCOPE:

To explain the scope of the ROUNDMAPwe prefer to use Porter’s Generic ValueChain formula: Value Created + Captured-/- Cost of Creating that Value = Margin.

ROUNDMAP focuses on the CustomerDynamics and the firm’s revenue model.

SHORT DESCRIPTION �

TM

BUSINESSMODELMATRIX™

TMROUNDMAP™ BUSINESS ROADMAP�

To explain the ROUNDMAP™ and its scope we’ve created a

roadmap for Business Venture Design. Starting with a Base

Plan that leads to a Game Plan which drives an Action Plan

(compliant with Porter’s Value Chain). The Action Plan con-

sists of three core components, represented by three ‘jars’

that behave like communicating vessels: what can be cap-

tured as value, minus the cost of performing the value or-

chestration, equals a firm’s operating margin.

DIR

EC

TD

IVID

EN

DD

EV

ELO

PD

ES

IGN

DIS

CO

VE

R

SEC

ON

DA

RY

AC

TIV

ITIE

S

- PRIMARY ACTIVITIES -

Michael Porter’s Value Chain

SERVICEABLEOBTAINABLE

MARKET

TOTALADDRESSABLEMARKET

INBOUNDLOGISTICS

OPERATIONS

OUTBOUNDLOGISTICS

INFRA

RESOURCES

TECHNOLOGY

PRODUCEMENT

MARKETINGACTIVITIES

SALESACTIVITIES

SUCCESSACTIVITIES

DELIVERYACTIVITIES

SIGNALING SIGNALING

SUPPLY SIDE DEMAND SIDE

V A L U E D E L I V E R Y V A L U E C A P T U R EV A L U E C R E AT I O N

ONSTAGECOMPETITIVEADVANTAGES

DEPTH OFCUSTOMERALIGNMENT

BACKSTAGECOMPETITIVEADVANTAGES

DEPTH OFOPERATINGALIGNMENT

STRENGTHS

WEAKNESSES THREATS

OPPORTUNITIES

© COPYRIGHT PROTECTED 2014-2020 - ROUNDMAP.COM

BUSINESS DYNAMICS CUSTOMER DYNAMICS MARKET DYNAMICS

OPERATING LINE FRONT LINE ACTIVATION LINE

OPS

BUSINESS MODEL DYNAMICSORGANIZATIONAL DYNAMICS BEHAVIORAL DYNAMICS

OPERATIONAL DYNAMICS

BUSINESS LINE

CHANNEL DYNAMICS

CUSTOMER LINE

ADDED VALUE LINE TREND LINECULTURE LINE

CUSTOMER DEVELOPMENT METHOD

V A L U E C H A I N O R C H E S T R AT I O N

S U P P LY C H A I N O R C H E S T R AT I O N D E M A N D C H A I N O R C H E S T R AT I O N

C U S T O M E R I N T E N TB R A N D I N T E N T

CUSTOMER PERFORMANCEBUSINESS PERFORMANCE MARKET PERFORMANCE

OPERATING RESULTS

EXPENSES LINE

COMMERCIAL RESULTS

REVENUE LINE

CUSTOMER INTELLIGENCE MARKET INTELLIGENCEBUSINESS INTELLIGENCE

R E V E N U E G R O W T H R AT E

S U P P LY C H A I N Y I E L D D E M A N D C H A I N Y I E L D

S H A R E G R O W T H R AT EO U T P U T G R O W T H R AT E

BASE PLAN

GAME PLAN

ACTION PLAN

OUTCOMES

RESULTS

RETURNS RETURN ON VENTURE

BOTTOM LINE

STRUCTURES

SYSTEMS

RESOURCES

CAPABILITIES

FUNCTIONS

PROCESSES

PROCEDURES

SERVICES

PRODUCTS

PROGRAMS

PROJECTS

What is a Value Chain?A value chain is a business model that describes the full

range of activities needed to create a product or service.

For companies that produce goods, a value chain comprises

the steps that involve bringing a product from conception

to distribution, and everything in between—such as

procuring raw materials, manufacturing functions, and

marketing activities. By conducting a value-chain analysis,

by evaluating the detailed procedures involved in each step

of its business, companies aim to increase e�ciency.

Source: https://www.investopedia.com/terms/v/valuechain.asp

What is a Balanced Scorecard?A balanced scorecard is a strategic management performance

metric used to identify and improve various internal business

functions and their resulting external outcomes.

Balanced scorecards are used to measure and provide feedback

to organizations. Data collection is crucial to providing

quantitative results as managers and executives gather and

interpret the information and use it to make better decisions

for the organization.

Source: https://www.investopedia.com/terms/b/balancedscorecard.asp

What is a SWOT Analysis?SWOT (strengths, weaknesses, opportunities, and threats) analysis

is a framework used to evaluate a company's competitive position

and to develop strategic planning. SWOT analysis assesses internal

and external factors, as well as current and future potential.

Source: https://www.investopedia.com/terms/s/swot.asp

CUSTOMERFOCUS

INTERNALPROCESSES

FINANCIALPERSPECTIVE

LEARNINGSKNOWLEDGE

VISION

PERSPECTIVE PERFM. OBJECTIVE MEASURE TARGET ACTUAL OWNER

Leading to ..

MISSION Creating ..

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

INTERNAL ORIGIN EXTERNAL ORIGIN

HA

RMFU

LH

ELPF

UL S

W

O

T

NEW VENTUREI D E AT I O N A N D V A L I D AT I O N

RO

UN

DM

AP

™ B

US

INE

SS

RO

AD

MA

P IS THE VENTUREFEASIBLE, VIABLE,AND FULFILLING?

IS THE PROPOSITIONDESIRABLE, COMPETITIVE,

AND DEFENSIBLE?

RETHINKREDESIGN

© COPYRIGHT PROTECTED 2014-2020 � EDWIN KORVER - ROUNDMAP.COM � CROSS-SILO BV - CROSS-SILO.COM � ALL RIGHTS RESERVED

VISION

MISSION PURPOSE

STRATEGY