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GET THEM COMING BACK
A Framework for Designing the First Five Minutes.
@robncampbellthedancedojo.com
What do I look for in a dance experience?
ACTION
It’s all feelings
MASLOW’S HIERARCHY OF NEEDS
PHYSIOLOGICAL
SAFETY
BELONGING
ESTEEM
SELF ACTUALIZATION
PHYSICAL
ROBIN’S HIERARCHY OF DANCE
PHYSICAL
SAFETY
ROBIN’S HIERARCHY OF DANCE
PHYSICAL
SAFETY
SOCIAL
ROBIN’S HIERARCHY OF DANCE
PHYSICAL
SAFETY
SOCIAL
LEARNING
ROBIN’S HIERARCHY OF DANCE
PHYSICAL
SAFETY
SOCIAL
LEARNING
ARTISTRY
ROBIN’S HIERARCHY OF DANCE
How can we get more people dancing?
THEAPPROACH
BEGINNER
EXPERIENCED
KNOW YOUR AUDIENCE
ANCHOR
EXCITED &INSPIRED.
MOVE ON UP
ACTIVATED,COMFORTABLE& CONNECTED.
TANGIBLETACTICS
ARTISTRY & LEARNING
IN PERSON- demo- vulnerable story
ARTISTRY & LEARNING
IN PERSON- demo
- vulnerable story
ONLINE & IN APP- demo through video- stories through video or text
ARTISTRY & LEARNING
PHYSICAL
PHYSICAL
IN PERSON- show, don’t just tell- get them to feel it
PHYSICAL
IN PERSON- show, don’t just tell
- get them to feel it
ONLINE & IN APP- minimize journey to action- no lengthy intros
SAFETY
SAFETY
IN PERSON- kill the mirrors- give permission to break free
SAFETY
IN PERSON- kill the mirrors
- give permission to break free
ONLINE & IN APP- user controls the environment- oversee user conduct
SOCIAL
SOCIAL
IN PERSON- hi’s and bye’s- partners & high 5 rotate
SOCIAL
IN PERSON- hi’s and bye’s
- partners & high 5 rotate
ONLINE & IN APP- comments, forum or messages- location based- private facebook group
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