Dr. Munishwar Rai
ROBERT ANTHONY’S HIERARCHY OFMANAGEMENT ACTIVITY
• Robert N. Anthony has described three levels of management activities, which are:-
• Operational control
• Management control
• Strategic planning.
Robert Anthony’s Hierarchy of Management Activities
1. Operational control
• Operational control is the process of ensuring
that specific tasks are carried out effectivelyand efficiently.
Operational control ……….
• The operational control activities are performed by the people at the low-level management.
• Operational control helps in full utilisation of the resources available without any wastage
• It requires proper handling of machines with reduced costs and depriciation.
Operational control ……….
• It also helps in managing the workers involved in operations through proper supervision and
directions.
• It helps the organisation to produce quality products in desirable time.
2. Management control
• Management control is the process by which managers ensure that
• The resources are obtained and used effectively and efficiently in order to achieve the organisational goals
Management control …………
• Management control facilitates smooth
operational activities in the organisation.
• It is important for the management to keep a check on the operations and people involved in operations to avoid any wastage of resources .
• It also helps in utilising the resources efficiently and effectively.
3. Strategic planning
• Strategic planning is the process of deciding
• the objectives of the organisation,
• Changes required in achieving these objectives,
• Resources used to obtain these objectives
• The policies that are used in the acquisition, use and disposition of these resources
Strategic planning…………………
• Top level needs strategic planning to define the objectives of the organisation.
• Strategy consists of making choices among alternative, action programmes, commitment to specific product markets etc by the top level .
• Strategic planning facilitates smooth operational activities in the organisation.
Strategic planning ……………………
• It helps the organisation to for-see its future in the long run and thus helps the management to take necessary steps accordingly.
• It helps in policy formulation to clear the goals of
organisation.
• Middle level management is benefited from strategic planning through smooth application of the policies formulated by the top management.
Top Related