“THE OLYMPICS NOT ONLY SHINES A LIGHT ON ATHLETES ENGAGED IN COMPETITION, BUT ALSO ON BRANDS COMPETING FOR THE ATTENTION, DOLLARS, AND LOYALTY OF VIEWERS WATCHING FROM HOME.” –TIME

ROAD TO RIOBROUGHT TO YOU BY THE RESEARCH & INSIGHTS TEAM

76%of the world’s population are expected to tune into the Rio Games

76%of the public said they

were ‘obsessed’ or ‘engaged’with the Olympics

33.9Msocial followers

The Olympics has

Almost 2/3 of viewers are likely to share content about the Olympics

RIO2016

As one of the most tightly policed sponsorship properties, the Olympics can be difficult to navigate, but by focusing on timely product promotions, creative content development and strategic media pitching will offer non-sponsors the chance to be top of mind at the key moments.

WHAT IT MEANSFOR YOU

WANT MORE?CHECK OUT THE BELOW LINKS

THE MOST SOCIAL GAMES EVER32% OF MILLENNIALS WILL SHARE OLYMPICS CONTENT ON SNAPCHAT – CROWDTAP

FACEBOOK WAS THE MOST CITED PLATFORM FOR VOICING OLYMPICSREACTIONS – CROWDTAP

NBC STRUCK A DEAL WITH SNAPCHAT AND BUZZFEED TO SHOW VIDEOHIGHLIGHTS OF OLYMPIC FOOTAGE. NBC HAS NEVER ALLOWED OLYMPICFOOTAGE TO BE SHOWN ON ANOTHER COMPANY’S PLATFORM

BRAND APPLICATIONS

BRET WERNERbwerner@mww.com212.704.9727

CARL SORVINOcsorvino@mww.com201.964.2376

MWWPR SUBJECT MATTER EXPERTS