TUESDAY 8TH JUNE 2010G322 INSTITUTIONS AND

AUDIENCES REVISION

From Exam Board

The issues raised by media ownership in contemporary media practice

 

The importance of cross media convergence and synergy in production, distribution and marketing.

 

The technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange

 

From Exam Board

The significance of proliferation in hardware and content for institutions and audiences

 

The importance of technological convergence for institutions and audiences

The issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions

  The ways in which the candidates’ own experiences

of media consumption illustrate wider patterns and trends of audience behaviour.

The issues raised by media ownership in contemporary media practice

The issues raised by media ownership in contemporary media

practice Issues Production Distribution/Marketing Exhibition/Exchange Consumption

Media Ownership Film Murdoch Film 4 and Channel 4

Contemporary media practice Film Film case studies – Hollywood, Working Title, Film Four

Film Four Productions Feature film commissioning department

of Channel 4.

Examples: Slumdog Millionaire, Happy Go Lucky, This is England

Rupert Murdoch Beginning with one newspaper in

Adelaide, Murdoch acquired and started other publications in his native Australia before expanding News Corp. into the United Kingdom, United States and Asian media markets.

Although it was in Australia in the late 1950s that he first dabbled in television, he later sold these assets, and News Corp.'s Australian current media interests (still mainly in print) are restricted by cross-media ownership rules.

Murdoch's first permanent foray into TV was in the UK, where he created Sky Television in 1989. In the 2000s, he became a leading investor in satellite television, the film industry and the Internet.

The issues raised by media ownership in contemporary media practice

Positive Working Title gets money from US

companies and films such as Four Weddings and a Funeral, Trainspotting and Slumdog Millionaire.

Negative Ventures can be seen as unsuccessful as

films made do not truly represent Britain. Hence the importance of the British Film

Industry.

The importance of cross media convergence and synergy in production, distribution and marketing.

Cross Media Convergence

What does convergence mean and why is it important?

When two or more technologies come together to create a new technology.

Audiences: Everything in one product.

Institutions: Audiences tied to one product.

Synergy =

Integration of media ownership

Star-performer-product synergy

Development of a star persona across a range of media sites.

A pop star releases albums works on film soundtrack/scores write books use song in advert involved in rock documentaries etc

Production synergy

Until 2000 Pinewood Studios, Shepperton Studios and Teddington Studios were competing companies. Neither could quit The UK while the others remained. However, now they have been merged into one company to have a near total monopoly of UK film and TV production (from James Bond to Dragon’s Den). This can only be in The British Public Interest if the studios are required to remain in The UK employing British based workers but they moved much of their industry to Germany and Malaysia

http://www.savethebritishfilmindustry.com/

Distribution and Marketing SynergySony Case Study

Tonight I could watch a Sony produced film (Godzilla) on my Sony DVD player and 32 in Sony TV. Later I could listen to the Sony produced soundtrack featuring Jamiroquai, a Sony recording artist on my Sony CD player. Later, I could research the film on my Sony laptop and call someone to discuss the film on my Sony phone and just before I go to sleep I could play the Sony produced Godzilla game on my Sony playstation...........

The importance of cross media convergence and synergy in production, distribution and marketing.

Synergy High School Musical – on stage, on ice, music

videos, soundtrack etc http://thedisneyblog.com/2008/04/19/whats-wro

ng-with-disney-synergy-gone-wild/

http://wireless.ign.com/articles/819/819580p1.html

Working Title SoundtracksFor example Notting Hill ‘When You SayNothing’ Ronan Keating.

The technologies that have been introduced in recent years at the levels of production, distribution, marketing and exchange

The technologies that have been introduced in recent years at the levels of production,

distribution, marketing and exchange

New Technologies Internet/Downloading Mobile Phones Ipods Games Consoles

Production Digital cameras HD cameras

The technologies that have been introduced in recent years at the levels of production,

distribution, marketing and exchange Distribution/Marketing Watch films on the internet, mobile phones,

ipads etc Viral marketing Channel 4, Film Four

Exchange Cinema – 3D, 4D?, Multiplexes, Arthouse

Cinemas, IMAX Home – DVD/Blu Ray/HD, TV, Sky/Cable. Pay

per view, VoD

How have new technologies affected the film? Are these effects positive or negative?

Positive or negative?

Positive or negative?

CGI and Special EffectsGrowth of affordable digital technology to increase film making opportunities

Increase of technology Blu-Ray, Home Cinema, DVD, PVRsConvergence of products to watch them onPiracy

Production

Consumption

The significance of proliferation in hardware and content for institutions and audiences

The significance of proliferation in hardware and content for institutions and audiences

ProliferationA sudden increase in the amount or number

ofsomething

Proliferation (through technology)

Downloading – itunes, ipod, apple TV Digital Piracy – DVD’s, filesharing Social Networking Sites – marketing and

buzz Accessibility – everywhere??? Control – industry/audiences

Proliferation

The significance of proliferation in hardware and content for institutions and audiences

InstitutionsA media institution is an established, oftenprofit-based organization, that deals in thecreation and distribution of advertising,entertainment and information services.

Examples of Media Institutions include: NewsInternational, Time Warner, General Electric,Viacom, The Walt Disney Company,

Bertelsmann,Vivendi Universal, Sony, Ofcom and the BBC.

The significance of proliferation in hardware and content for institutions and audiences

Institutions Cameras Ipads Internet Mobile phones= an increase in the number of people that can be

reached through marketing Audiences

Exposure to rapid increase of technology Pressure to buy the latest products? More mobile technology available and able to

consume films at a faster more convenient rate

The importance of technological convergence for institutions and audiences

The importance of technological convergence for institutions and

audiences PositiveMore people have access to films

NegativePiracy

The issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions

The issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions

National Of or relating to or belonging to a nation

or country

Local Relating to or applicable to a city or town

or district rather than a larger area

The issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions

National audiences Hollywood films Working Title films – US audience as well as UK eg

Notting Hill, The Boat that Rocked (US and UK trailers), Star casting

Film Festivals – Atonement Pride and Prejudice http://

www.workingtitlefilms.com/newsArticle.php?newsID=93

Local audiences Working Title Films – Notting Hill, Bridget Jones

which are filmed in various locations in UK.

The issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions

International Concerning or belonging to all or at least

two or more nations

Global Involving the entire earth; not limited or

provincial in scope

The issues raised in the targeting of national and local audiences (specifically, British) by international or global institutions

International Institutions Vivendi Studio Canal Universal Pictures International

Global Institutions Hollywood Walt Disney Sony Universal Studios

UK vs Hollywood Hollywood dominates. Different cultural values and appeals. Successful partnerships…

FilmFour relies on joint partnerships with other companies to make films:

Slumdog Millionaire = Celador Films, Pathe Pictures Trainspotting = Polygram, Figment Films Four Weddings = Polygram, Working Title

FilmFour relies on American studios to distribute their films to an international audience:

Slumdog Millionaire = Fox Searchlight Trainspotting = Miramax Films Four Weddings = Gramercy Pictures

The ways in which the candidates’ own experiences of media consumption illustrate wider patterns and trends of audience behaviour.

The ways in which the candidates’ own experiences of media consumption illustrate

wider patterns and trends of audience behaviour.

Candidates’ own experiences Make personal comments Use first person

Media Consumption Exhibition/Exchange Cinema Home

wider patterns and trends of audience behaviour.

We can write reviews on websites like rotten tomatoes

http://uk.rottentomatoes.com/m/avatar/

wider patterns and trends of audience behaviour.

Social Networking sites Facebook – you can write your favourite

film in your profile page

Facebook – start groups based on the success of films eg Fans of Avatar

Second Life – you can even create your own digital Avatar

wider patterns and trends of audience behaviour.

What does this mean?

Audiences can control the popularity of films – effecting exhibition/exchange.

Illegal downloads/Piracy – audiences control the amount of money films make.

Piracy – End of the cinema?

Your Experiences

How do you consume films?

Us challenging them… Remember that YOU are a key part of the

film industry.

YOUR behaviour influences what they (the institutions) do.

Be prepared to comment on the power of the audience!

Please, please, please... Look at this website before your exam. It

has some useful information on Production, Distribution, Exhibition, Piracy and you tube clips.

The website but NOT the actual power point presentation will be added to the blog.

http://prezi.com/sdh-zvr-wddo/g322teachingfilm/

Finally.... In case I forget, all the best for your exam

tomorrow.