August 11, 2015
Revenue-Generating
Merchandising Tactics
J. Keith White AIFD CFD
FTD Education Consultant
FTD Confidential/Proprietary documents and should not be copied or redistributed. 2
FTD Makeover Magic Contest!To be entered into the contest:
• Participate in today’s webinar -Revenue-Generating Merchandising Tactics
• Submit a 75 word essay explaining why yourshop interior deserves a makeover
• Submit 1 or 2 photos of your shop's currentinterior space and storefront window display
• All submissions must be sent to [email protected] midnight Pacific time, tonight, August 11, 2015
• Contest winner receives a store makeover valued at $5,000
• View the Official Contest Rules: www.ftdi.com/makeover
First Impression
TACTICS OVERVIEW
• Store Front / Entry
• First 10 Seconds
• Layout Choices
• Merchandising & Color Blocking
Store Front / Entry
FTD Confidential/Proprietary documents and should not be copied or redistributed. 6
Farm & Garden Movement
FTD Confidential/Proprietary documents and should not be copied or redistributed. 7
Physical & Visual Attraction
FTD Confidential/Proprietary documents and should not be copied or redistributed. 8
Soft vs Hard
Color
Selection
Perceived
& Received
FTD Confidential/Proprietary documents and should not be copied or redistributed. 9
FTD Confidential/Proprietary documents and should not be copied or redistributed. 10
First 10 Seconds
FIRST 10 SECONDS
• PLANNING
• LAYOUT
• COLOR BLOCKING
• MARKET SHARE
FTD Confidential/Proprietary documents and should not be copied or redistributed. 12
Open Door Design Space
FTD Confidential/Proprietary documents and should not be copied or redistributed. 13
Layout Choices
Traditional Grid
FTD Confidential/Proprietary documents and should not be copied or redistributed. 15
Additional Store Layouts
FTD Confidential/Proprietary documents and should not be copied or redistributed. 16
Store Interior Color
FTD Confidential/Proprietary documents and should not be copied or redistributed. 17
Color Knowledge Essentials
FTD Confidential/Proprietary documents and should not be copied or redistributed. 18
Merchandising
&
Color Blocking
Merchandise Color Blocking
FTD Confidential/Proprietary documents and should not be copied or redistributed. 20
The Appeal
• Visual
• Variety
• Selections
Basics of Color Blocking
FTD Confidential/Proprietary documents and should not be copied or redistributed. 21
• Vertical Color Blocking
Bottom to Top
• Colors
Dark to Light
• Objects
Small to Large
FTD Confidential/Proprietary documents and should not be copied or redistributed. 22
Color Groupings - Sizes and Textures
Color Block The Cooler
FTD Confidential/Proprietary documents and should not be copied or redistributed. 23
FTD Confidential/Proprietary documents and should not be copied or redistributed. 24
Color Groupings – Like Colors Together
Hazards!
• Unorganized • Over Merchandised
FTD Confidential/Proprietary documents and should not be copied or redistributed. 25
Merchandise Repetition
FTD Confidential/Proprietary documents and should not be copied or redistributed. 26
EASY
• Essential
• Aesthetic
• Simple
• You Can Do It!
FTD Confidential/Proprietary documents and should not be copied or redistributed. 27
FIXTURES
DIY vs Professional
FTD Confidential/Proprietary documents and should not be copied or redistributed. 28
Flower Focus
Handcrafted - Personal Touch - Service
FTD Confidential/Proprietary documents and should not be copied or redistributed. 29
FTD Confidential/Proprietary documents and should not be copied or redistributed. 30
Final Points
• Contact Keith White at [email protected]
• Webinar available to view at FTDUniversity.com
• Handouts available at
FTDi.com/FTDUniversity.com/webinarmaterials.htm
FTD Confidential/Proprietary documents and should not be copied or redistributed. 32
FTD Makeover Magic Contest!To be entered into the contest:
• Participate in today’s webinar -Revenue-Generating Merchandising Tactics
• Submit a 75 word essay explaining why yourshop interior deserves a makeover
• Submit 1 or 2 photos of your shop's currentinterior space and storefront window display
• All submissions must be sent to [email protected] midnight Pacific time, tonight, August 11, 2015
• Contest winner receives a store makeover valued at $5,000
• View the Official Contest Rules: www.ftdi.com/makeover
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