Recruiting Solutions 1
Joseph GonzalezLinkedIn Account Executive – Search & Staffing
Your Personal BrandLinkedIn Recruiter Bootcamp Session 2:
Recruiting Solutions
Let’s Review
Technology has changed the way we do things. The way people get information has changed.
Recruiting Solutions
It’s about the right message, right person, delivered the right way.
Recruiting Solutions 4
People Researching Employees
People researching/validating your Company
People currently following your Company
Organic Traffic –
- InMails, Telephone Calls, Emails, Meetings
How People Engage with your Agency
Recruiting Solutions
month
second
CFO
Marketing Consultant
Account Executive
Account Manager at ADP
Web Designer
Sales Manager
Account Executive Training Specialist
Project Manager
HR Manager
4M+ members/
2+ members/
300M+Members
Digital Media Executive
VP, Ad Sales
Recruiting Solutions 6
Why is my profile important?
The #1 Activity on LinkedIn is to…
View Profiles
Recruiting Solutions
Why members come to LinkedIn
IdentityProfessional
profile of record
7
Connect, find and be found
NetworkingBe great at what you do
Insights
Participate in and cater to all
Recruiting Solutions 8
Questions Before Starting:
What message is my profile sharing right now? What message do I WANT my profile to share? How will I make this message clear? After reviewing your profile, what do I want them to do next?
What the best are doing:
Validate Educate Differentiate
Recruiting Solutions 9
Recruiting Solutions
Add a photo...the right one. It’s harder to forget a face…
Recruiting Solutions
Write a personalized tagline – Why you?
• Your professional Headline and Brand• Say what you are and who you are.
AND / OR• Be expressive about your intentions and passion.
Recruiting Solutions
Create your ‘Elevator’ Pitch• Use the Summary section to engage readers. • Max 5 –10 seconds to…
– Capture attention– Add value– Be specific– Tell a story
Recruiting Solutions
Highlight your skills and expertise
• Not Word, excel, power point, but recruiting, or sales, or coaching
Recruiting Solutions
Company Description / Experience What is your role at the company Why do you work there Place in the big picture
Link to your company page!
Recruiting Solutions
Be complete…create opportunities by sharing your story
“Edit Profile”– Relevant qualifications– Recommendations– Languages– Honors & awards– Interests– Causes– Media
Recruiting Solutions
Build a network!
What’s your connection strategy?– Colleagues– College / university – Friends– People you may know
Goals for connecting– Add value to candidates career leveraging your profile– Personalize your connection request!– Start a relationship based on service
Spend 10 minutes a week developing your network
Recruiting Solutions
Get recommended
Ask for meaningful recommendations – personalise your message.
Request specifics – remind them who you are and what you did
Be careful who you ask (your mom doesn’t count!)
Recruiting Solutions 18
Claim and customise your unique URL
Recruiting Solutions 19
Recruiting Solutions 20
4 things you should do in the next 24 hours
Be Better! Enhance your personal profile & brand - Fill in your employment history & your education
Be Found! Optimize your profile with keywords and add a public URL
Be Connected! Add your classmates or colleagues or friends
Add a photo – it’s harder to forget a face
Validate. Educate. Differentiate.
Recruiting Solutions 21
Personal Brand Professional Brand
Recruiting Solutions
Top Related