Languages
Pages
Legal
Bloomsbury Academic_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
Frances PinterPublisher, Bloomsbury Academic
bloomsburyacademic.com
Rethinking the Roleand Funding of
Academic Book Publishing
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TheGutenberg Press
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Quality creation is not without cost
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Monographs - an endangered species
Funding Issues:
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1980
2010
3000
350
2000
1000
19902000
Print Runs for Academic Books
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Humanitiesand Social Sciences (HSS)
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The Challenge: How to fund
sustainableopen accessfor scholarly books ‘the Long Form Publication’
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STM journal open access model? NO
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STM journal open access model?
Getting to ‘first copy’ costs are too highHSS research budgets are too small
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New BUSINESS MODEL
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What does the Academic Community still want from the old publishing model?
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Independent verificationof quality
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Brandingandvisibility
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Editing and typesetting
Availability in a variety
of formats
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MarketingandSelling
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Curation
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UC Berkeley Study: Assessing the
Future Landscape of Scholarly Communication
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Amazon KindleSony eBook ReaderBarnes & Noble NookCybook Opus BeBookItalica eReaderEgriver TouchiLiad eReaderElonex
Problems with migrating to the fully paid-for eBook model:
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Even the Apple iPad won’t save us
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Pressures
on Academic
Communit
y
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Expanding Academic Ecosystem
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Return on investment
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Pressures
on Academic
Publishers
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Technology driven changes =
$
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Bloomsbury Academic_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
Authors still want services & royalties
and now‘Free at the point of use’
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Responses to this Pressure:
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Publishers racing to invest in new digital systems
$$$
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New Business ModelsNew Partners
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Bloomsbury Academic_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
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Death to the New Models!
ALA meeting Jan 2010:reality check
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List 6-7 partners form lower down page make close up of page
OAPEN CHANGE
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PlainVanillaIce Cream
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Ice CreamCone
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Ice CreamSundae
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The Bloomsbury Academic Digital Café
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Tools for collaborationAdded valueCC Licensing
An experimental lab
The Bloomsbury Academic Digital Café
Monetize
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Doesn’t reduce getting to first copy costs
and too many middlemenDuplicates the worst of distribution issues
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Greco and Wharton:
University presses & open access
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Bloomsbury Academic_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
Libraries
Funding Bodies
AcademicsPublishers
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New Pathways for Existing Funds
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Where is the Funding to be Found?
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Research budgets?
NO too small
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Central university funds?NO too many other demands
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Library budgets?YES!
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Rethink how libraries spend their book budgets
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Bloomsbury Academic_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
Bloomsbury Academic_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
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Create the International Library Coalition for Open Access Books (ILCOAb)
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Build on existing library consortia
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ILCOAb to aggregate funds from libraries
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Pay for fixed first copy costs & open access
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Publishers submit titles to ILCOAbILCOAb decides what to ‘purchase’Publishers get to first copy stagePublish as open accessPublishers sell content in print, e-formats etc
ILCOAb Model
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Monographs
$2 a copy?
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OLD Print Model
A typical monograph:
400 copies sold to libraries @ $80 per book
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First copy costs 10,000Print/bind, marketing/sellingDistrib, royalties, profit
14,000Library Suppliers cut 8,000Total cost to libraries 32,000
$
OLD Print Model
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Getting to first copy cost represents 31% of price paid by the library
OLD Print Model
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With our $80 book the library pays $55 (69%) for post ‘first copy’ costs
OLD Print Model
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Worldwide market for HSS monographs = 10,000 libraries
OLD Print Model
Print reaches 4% of market
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Market skimming
OLD Print Model
Market failure
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ILCOAb Model
If 4% (400 libraries) join ILCOAb cost of getting to digital file = $25 ea
69% reduction on a print copy
Bloomsbury Academic_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
87.5% reduction per title
If 10% (1000 libraries) join ILCOAb and pay $10 per title
ILCOAb Model
Bloomsbury Academic_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
ILCOAb Model
97.5% reduction per title
If 50% (5000 libraries) join ILCOAb and pay $2 per title
Bloomsbury Academic_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
Free-rider argument
Why Not?
Add extra metadata for members
Bloomsbury Academic_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
Free-rider argument
Why Not?
Add extra metadata for membersErosion of selection controlConsortia already purchase content
Bloomsbury Academic_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
International Coalition of Library ConsortiaOver 200 library consortia members around the world
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More monographs published
Benefits to Scholars
Publishing expertise maintainedFull open access
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Stay in business
Benefits to Publishers
Secure a strand of workConcentrate on providing added value
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Conceptual mind shifts
Uncouple getting to first copy from other publishing functions and income streams
Bloomsbury Academic_ _ _ __ _ __ _ _ _______ __ _ ___ _ __ _ __ ____ __ ______ _ _ __ ____ __ _
Redefine the publishing function within the Scholarly Communications Ecosystem - beyond the traditional and into the future
Conceptual mind shifts
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Make better use of funds already available
Conclusion
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The ILCOAbBUSINESS MODELa Way Forward
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